Turnitin Product Overview Our Company Products and Customers

Turnitin Product Overview

Our Company Products and Customers Stats & Facts • The US and global leader in plagiarism prevention • Pure Saa. S (cloud) technology • Processes up to 300, 000 new papers a day. • Founded in 2000 • i. Thenticate for researchers • Over 1 million active instructors. • Headquarters: Oakland, CA and Newcastle, UK • One of the most widely—used educational applications in the world • Used by over 10, 000 institutions in 126 countries. • 150 Employees • Majority-owned by Warburg Pincus © 2012 i. Paradigms LLC. Company confidential. • Turnitin for educators • Supports 12 languages: English, Spanish, French, German, Portuguese, Swedish, Dutch, Turkish + 4 Asian languages

Our Vision To be the world’s most innovative and effective technology for improving students’ written work. Promote Fairness in Learning © 2012 i. Paradigms LLC. Company confidential. Faster & More Effective Grading Improve Student Outcomes

The Plagiarism Problem in Education Growing Evolving Pedagogical According to a recent Pew Center survey of college presidents, plagiarism is a growing problem. Source: Pew Research, 2011 © 2012 i. Paradigms LLC. Company confidential. Competitive Cultural

Turnitin for Educators • Originality. Check®, Grade. Mark®, Peer. Mark® • 10, 000 schools • 1 M instructors, 20 M students • 12 languages, 40 countries © 2012 i. Paradigms LLC. Company confidential.

How Turnitin Works A web-based solution that puts the student’s paper at the center of the online feedback process Prevents Plagiarism Delivers Rich Feedback © 2012 i. Paradigms LLC. Company confidential. Engages Students Manages Assignments and Communications

Originality. Check Technology Student Paper Digital Fingerprint Database of Fingerprints © 2012 i. Paradigms LLC. Company confidential. Originality Report

How Our Technology Works Technical Challenges • Needle in a Haystack For a single paper, check ~100 fragments against: • A specially indexed copy of the Internet • 200 M+ student papers • 110 M+ books, journals, magazines and newspapers • Signal vs. Noise • In parallel, check for fuzzy matches, synonyms, word substitutions, paraphrasing and translated plagiarism • Deliver close to zero false-positives • Big Data, Fast • Do this for up to 300, 000+ papers a day • Return results in under a minute © 2012 i. Paradigms LLC. Company confidential. The benefits: Fast and authoritative: Quick, accurate reports from the world’s largest comparison database Simple-to-use: Instructor learning curve is very fast because of our intuitive design

Originality. Check Identifies matched content by comparing papers against: • 20+ billion current & archived web pages • 200+ million student papers • 110+ million academic articles © 2012 i. Paradigms LLC. Company confidential.

Originality. Check Insight into students’ sources • View sources matched in student paper • Compare original source material to student’s written work • Source preview • View additional sources • Side-by-side comparison • Link to original source • Exclude quotes and bibliography © 2012 i. Paradigms LLC. Company confidential.

Grade. Mark Save instructors time, and delivers rich feedback with: • Drag-and-drop Quick. Mark® comments • Rubrics • Grade book • ETS e-rater® grammar feedback • Voice comments © 2012 i. Paradigms LLC. Company confidential.

© 2012 i. Paradigms LLC. Company confidential.

ETS® e-rater® Automated feedback on grammar, mechanics, usage, spelling and style • Saves instructors time and provides more feedback to students • Allows instructors to focus feedback on writing and ideas instead of spelling and grammar • Uses the same technology employed in the GRE® and TOEFL® © 2012 i. Paradigms LLC. Company confidential.

ETS e-rater Grammar handbooks provide students with in-depth instruction in their native language • English-language handbooks for high school, advanced and ELL students • Handbooks in all 12 supported Turnitin languages © 2012 i. Paradigms LLC. Company confidential.

Peer. Mark Engages students in the writing process • Saves time distributing papers and collecting reviews • Allows instructors to guide the peer review process • Develops students’ critical thinking skills • See all reviews written for a paper at once © 2012 i. Paradigms LLC. Company confidential.

Turnitin Suite • One view of all types of feedback from Originality. Check, Grade. Mark and Peer. Mark • Engages students by providing rich, legible feedback • Saves instructors time • Simplifies collection, distribution and access to student papers • Eliminates the headaches of paper management © 2012 i. Paradigms LLC. Company confidential.

Effectiveness As originality checking becomes a standard practice, serious incidents of potential plagiarism decrease, and the level of original student work increases. Decline in the Percent of Papers with Large Matches (>50 %) © 2012 i. Paradigms LLC. Company confidential.

Reduction in Unoriginal Content Universities © 2012 i. Paradigms LLC. Company confidential.

Reduction in Unoriginal Content Community Colleges © 2012 i. Paradigms LLC. Company confidential.

Faster, Better Feedback Instructors indicate that Turnitin allows them to give better feedback in less time, culminating in higher levels of teacher-student engagement. Time Saved Grading Feedback Quality Student Engagement Based on 350 Grade. Mark users, June 2012 © 2012 i. Paradigms LLC. Company confidential.

Turnitin Higher Education Customers 2, 500+ institutions 70 of the Top 100 U. S. Colleges and Universities* are Turnitin customers *As measured by U. S. News & World Report © 2012 i. Paradigms LLC. Company confidential.

Turnitin Community College Customers Turnitin serves over 300 Community Colleges and nearly 1. 5 million of their students. © 2012 i. Paradigms LLC. Company confidential.

What’s New

Translated Matching January 2012 Identify unoriginal content that has been translated from English into other languages © 2012 i. Paradigms LLC. Company confidential.

Student Class Homepage January 2012 Everything students need to access Turnitin assignments and information in one place. © 2012 i. Paradigms LLC. Company confidential.

Grade. Mark Interactive Tutorial February 2012 This freely available online demo teaches new users the basics, right within Grade. Mark itself. http: //www. turnitin. com/dem o/dv © 2012 i. Paradigms LLC. Company confidential.

Instructor Dashboard March 2012 Who’s submitted, and who missed the deadline? How are all of your assignments progressing? What should you grade next? An instructor’s world within Turnitin—all in one place. © 2012 i. Paradigms LLC. Company confidential.

Voice Comments May 2012 Instructors can record voice comments for students to hear their ‘tone’ and the nuances of their Grade. Mark feedback. © 2012 i. Paradigms LLC. Company confidential.

What’s Next

Disclosure The following contains forward-looking product plans which are subject to change. © 2012 i. Paradigms LLC. Company confidential.

Common Core Rubrics Instructors will be able to grade students’ papers using pre-loaded rubrics that are aligned with the Common Core State Standards. © 2012 i. Paradigms LLC. Company confidential.

Flexible Grading & Marking Instructors and institutions will be able to utilize a wider variety of grading and rubric options to support their preferred marking and grading methods. © 2012 i. Paradigms LLC. Company confidential.

Assignment Management Instructors will be able to release feedback to students on demand will have easier access to much-requested information about their papers. © 2012 i. Paradigms LLC. Company confidential.

Turnitin for i. Pad ® Grade anywhere (even offline) with the ease and mobility of the Turnitin i. Pad app. i. Pad is a trademark of Apple Inc. © 2012 i. Paradigms LLC. Company confidential.

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