TURFs not yet established TURFs established including all
TURFs not yet established TURFs established (including all support systems such as SM goals during this time: Enforcement, Governance, etc. ) 1. 2. Introduce TURFs and the benefits it offers to address overfishing, and prepare fishers to consider and agree to concept. Reinforce other existing and important fisheries management regulations that go along with TURF-Reserves (Reserves, legal gear, size restrictions, etc. ) SM goals during this time: 1. 2. Communicate regulations and encourage adoption of new behavior around TURF-Reserves, in addition to other important fisheries management regulations. Encourage membership to TURF-Reserve Associations and requirements for membership (licensing, registration, fish catch reporting). Ultimate Behavior Change for Campaign/Cohort (Brand) GOAL: Reinforce benefit/importance of complying with ALL fisheries regulations (ex: “let’s work together to have fish forever by fishing in the right places, in the right ways”) reaches everyone in community – runs for full length of program Targeted Outreach for Fishers (before TURFs) Targeted Outreach for Fishers (after TURFReserve established) (using same look, tone, feel, logo, slogan as brand; building off earlier materials) GOAL: Move Target Audience towards action on any cohort “pre-TURF” objectives (examples below): • Compliance with Reserve/NTZ regulations GOAL: Move Target Audience towards adoption of full TURFReserve regulations and actions needed for membership (examples below): • Compliance with full TURF-Reserve regulations (in addition to (or other existing regulations) • Licensing and Registration of fishers and gear/boats (if applicable) • Encourage fishers to join meetings on TURF discussions and/or to have representation at the mtgs. other existing fisheries regulations) • Encourage fishers to continue attending meetings on TURF discussions and/or to have representation at the meetings • Encourage fishers to collect fish catch data and report it accurately and appropriately
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