TRUCK BUSINESS COMMUNICATION PLATFORM TRUCK BUSINESS COMMUNICATION PLATFORM
TRUCK & BUSINESS COMMUNICATION PLATFORM
TRUCK & BUSINESS COMMUNICATION PLATFORM PRESENTATION 2/10 What is it? A system of communication tools and media for the area of road transport and logistics.
TRUCK & BUSINESS COMMUNICATION PLATFORM PRESENTATION 3/10 The platform includes ü ü Truck & business magazine TOP 50 of Czech road transport cooperation with Internet media Events
TRUCK & BUSINESS COMMUNICATION PLATFORM PRESENTATION 4/10 TRUCK & BUSINESS magazine ü ü ü Since 2006 in the Czech Republic Licence bases (Truck & Business Belgium) “Mirror” of the industry Opinion maker Targeted at owners and strategic managerial staff
TRUCK & BUSINESS COMMUNICATION PLATFORM PRESENTATION 5/10 Internet media www. truck-business. cz ü The other “pillar” of the communication platform ü Rich editional content ü “Market. Point” business communication tool Electronic newsletters ü Approximately monthly basis ü Strong target group ü Attracting an additional audience beyond the print magazine Alza. cz ü Electronic version of the print magazine on Alza. cz/media
TRUCK & BUSINESS COMMUNICATION PLATFORM PRESENTATION 6/10 Events
TRUCK & BUSINESS COMMUNICATION PLATFORM PRESENTATION 7/10 International cooperation ü National edition Truck & Business (Belgium, Slovakia, Poland) ü Partnering European Transport Company of the Year (ETCY) contest
TRUCK & BUSINESS COMMUNICATION PLATFORM PRESENTATION 8/10 Business cooperation The TRUCK & BUSINESS communication platform represents a diverse and comprehensive tool for marketing and business support. ü ü ü Print advertising On-line advertising Public Relation Advertorials Event partnership
TRUCK & BUSINESS COMMUNICATION PLATFORM PRESENTATION 9/10 Summary The TRUCK & BUSINESS communication platform means: ü ü ü Expertise Tradition Diversity Consistency Innovation
TRUCK & BUSINESS COMMUNICATION PLATFORM PRESENTATION 10/10 Thank you for your attention. We are looking forward to working with you! TRUCK & BUSINESS | TEAM
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