Tripartite Theory of Attitudes Most books on attitudes

Tripartite Theory of Attitudes

Most books on attitudes use a reproduction of the schematic from Rosenberg and Hovland (1960). Breckler, 1984

But is it real? • Studies have been inconclusive, and tests of the tripartite model have not been strong. • Breckler (1984) decided to give it a strong test.

5 requirements of a strong test 1. Verbal and non-verbal measures must be used (e. g. , physiological response, overt response). 2. DVs must be responses about an attitude object.

5 requirements of a strong test 3. Multiple independent measures of all 3 are needed. 4. Must use CFA not EFA.

5 requirements of a strong test • 5. All DVs must be scaled on a common evaluation continuum.

All 3 components were tested regarding attitudes towards snakes • There were 4 measures of affect and 3 measures of both behavior and cognition. • Verbal and non-verbal measures were taken. • All measures except preferred distance were recorded in the presence of a live snake.

Are 3 factors better than 1? VS.

3 factors are better than 1 • The chi-squared test showed that 3 factors provides significantly better model fit. • 3 factors has good model fit. • 1 factor has poor model fit.

Tripartite and memory • Affect: amygdala activity modulates memory via emotional arousal (Cahill & Mc. Gaugh, 1985). • Cognition: cognitive processes such as working memory increase long-term memory (Blumenfeld and Ranganath, 2006). • Behavior: behaviors can modulate memory (Bai, Cao, Liu, Xu, and Luo, 2009).

Yes means Yes. Nothing doesn’t mean yes. • CA law now says students on state funded campuses must give clear and active consent before sexual encounters. • Not saying no isn’t the same as saying yes.