TRIGGER Swachh Bharat Mission Triggering your consciousness IEC

TRIGGER Swachh Bharat Mission Triggering your consciousness!! IEC FOR SUSTAINABILITY AKSHAY ROUT DG SP. MDWS 16 th May, 2018 1

ETERNAL VIGILANCE Is the price of liberty! 2

AND Especially if they are not natural habits We must always be vigilant, we must always be on the alert, if we want to keep our liberty. So if we want ODF India….

SBM=IEC=SBM For Demand Generation to shifting metrics from building toilets to ODF For Sustainability through continuous usage 4

Already Existing Palpable Indicators from the Field 5

CENTRAL INITIATIVES Does your Plan have it? Have you communicated your Plans to the District? Use Un-spent IEC Funds over 4 years? Twin Pit Technology Additional Funds you can source? Does your AIP have it? 6 ALSO – Stringent Monitoring of ODF (S) Parameters

THEREFORE WHAT DO YOU NEED TO DELIBERATE UPON ? TO DETAIL YOUR IEC FOR SUSTAINABILITY PLAN

Key Messages Contextualised Identify Which messages can positively impact Sustainability of SBM across differing contexts? What sequence and frequency of messaging suits your context?

SOME KEY MESSAGES Please contextualize/prioritise/add basis your need 1 2 3 4 5 ALSO TOUCH UPON : OSF (Plus) – SLWM ( as this is the next step ). Could see a natural administration shift to this. WITHOUT LOSING ODF Focus, this needs to be incorporated

Community Structures Community both the Target and the Enabler of IEC Identify The format of the structure (Swachhagrahis, Nigrani Samitis, Technical Staff) The Participants – Women, Children, Government Employees The Funding for these Structures QUESTION : Should the Administrative Staff (BDOs, CDOs etc be given specific Sustainability IEC Mandates?

Make these the ‘tonality’ of your communication 11 11

Next Steps Discuss and arrive at conclusions on this during group work INCLUDE Include them in your plan for 2017 -18 1) Communicate to all stakeholders; 2) Institute monitoring frameworks; 3) Review regularly 4) Revisit Reviews, Re-verify 12