Tricia Brooks Heather Frey Paula Lam target market

Tricia Brooks | Heather Frey | Paula Lam

target market Zooey demographic o Age 21 – 30 o Lives in a large city like San Francisco or Los Angeles o $60, 000 - $80, 000 annual income psychographic o Values fashionable, yet comfortable, high quality garments o Delicate and feminine o Enjoys fashion, the arts, indie pop o Interested in vintage fashion and sustainable design o Admires beauty icons of the past o Avid fashion and design blog reader

competitors

branding

line development

fabrics

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cost sheet

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cost sheets

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specifications sheet

sales sample

sustainability o Joliesse chooses to use recycled lace in many of our products. o Laces that have aged with grace and beauty make our pieces special. o Zooey, Joliesse’s target customer, is a vintage aficionado who will love its incorporation into our new garments.

assortment plan Style #J 12012 Grace Dress Color Black/Cream Black/Black 0 2 3 2 2 3 4 6 4 5 8 3 4 10 2 3 12 2 3 Total 18 25 #J 22012 Ava Dress Blush Peach 2 2 3 3 4 4 3 3 2 2 18 18 #J 32012 Sophia Dress Lavender Nude 2 3 3 4 4 5 3 4 2 3 18 25 #J 52012 Marilyn Blouse Black/Cream/Black 2 2 3 3 4 4 3 3 2 2 18 18 #J 42012 Audrey Shorts Peach Nude 2 3 3 4 4 5 3 4 2 3 18 25 201 units = $14, 093. 27 $28, 186. 54 wholesale retail

retail floor plan

retail environment

retail fixtures T-Stand Clothing Rack o Displays Grace & Sophia dresses o Displays Ava dress Robert H. Ham Fixtures Four-Way o Displays Marilyn blouse & Audrey shorts

window display

sustainability o Joliesse’s shopping bags, given free of charge to customers, are made of scrap lace left over from the production of our garments. o Shopping bags can be repurposed as a ditty bag, to store lingerie in. o Customers who return to shop in the store and re-use their shopping bag will receive 5% off their purchase total.