Trends in mobile phone usage Overview of Pew
Trends in mobile phone usage Overview of Pew Internet Project Research FTC Debt Collection 2. 0 Workshop April 28, 2011
About the Pew Internet & American Life Project • • Title of Phone Mobile presentation Trends Funded by a grant from the Pew Charitable Trusts Part of the Pew Research Center, a non-partisan “fact tank” in Washington, DC Study of how technology is shaping society and individuals – Provide high quality, objective data to thought leaders and policy makers – Do not promote specific technologies or make policy recommendations Our research is based on nationally representative telephone surveys of: – Adults 18+ (teens data based on 12 -17 year olds) – Drawn from dual-frame (landline + cell) samples 4/28/2011 2
Cell ownership, 2004 -2011 100% 82% 80% 65% 60% 40% 20% 0% Fall 2004 Winter Spring 2005 2006 Fall 2007 Title of Phone Mobile presentation Trends Winter Spring Summer Winter Spring 2008 2009 Fall 2009 Winter Spring 2010 4/28/2011 Fall 2010 Winter 2010 3
Cell ownership vs. other devices Title of Phone Mobile presentation Trends 4/28/2011 4
Demographics of cell ownership Asian American: 90% (English-speaking only) Title of Phone Mobile presentation Trends 4/28/2011 5
Mobile-only households and demographics (CDC data) High Wireless Substitution: • Young adults (esp. those ages 24 -29) • Renters • Low income (poverty line or below) • Latino/Hispanic Title of Phone Mobile presentation Trends 4/28/2011 6
Mobile-only households and geographic variation (CDC data) Title of Phone Mobile presentation Trends 4/28/2011 7
High levels of non-voice activities among minority populations Title of Phone Mobile presentation Trends 4/28/2011 8
Reasons for regularly calling/texting % call/text once a day or more Calls Texts Just say hello and chat 48% 49% Report where you are or check where someone else is 45% 39% Coordinate where you are physically meeting someone 26% 27% Do things related to work 32% 21% Have a long conversation or message exchange to discuss personal matters 19% 15% Exchange information when you are in a setting where you can’t make a voice call n/a 23% Mean # per day 13 39 5 10 Median # per day Title of Phone Mobile presentation Trends 4/28/2011 9
Other cell phone behaviors % of cell owners who do the following 100% 80% 75% 65% 57% 60% 47% 40% 17% 20% 0% Talk on cell phone while driving Title of Phone Mobile presentation Trends Slept with cell phone Receive unwanted or Send or receive texts Bump into a person or next to bed spam text msgs while driving object while talking or texting 4/28/2011 10
Attitudes towards cell phones 100% 8% 10% 12% 80% 53% 60% 42% 39% 60% 91% 40% 88% 86% 20% 0% Safety - can use my Convenience - makes it Socially rude - when Irritant - calls or texts phone to get help easier to arrange plans people answer phone interrupt me during conversation Agree Title of Phone Mobile presentation Trends Entertainment - use my phone when I'm bored Disagree 4/28/2011 11
How hard to give up different devices 100% 90% 80% 14% 11% 15% 16% 21% 17% 13% 21% 27% 12% 15% 70% 60% 23% 28% 24% 50% 40% 30% 51% 20% 45% 43% 40% 37% Internet Television Landline Email 10% 0% Cell phone Very hard Title of Phone Mobile presentation Trends Somewhat Not too Not at all 4/28/2011 12
Open for comments/questions! name: Aaron Smith title: Senior Research Specialist email: asmith@pewinternet. org web: www. pewinternet. org twitter: @aaron_w_smith, @pew_internet Title of Phone Mobile presentation Trends 4/28/2011 13
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