Trends in Instant Messaging and Telephony Jonathan Rosenberg

Trends in Instant Messaging and Telephony Jonathan Rosenberg Chief Scientist Insert Tradeshow or Event Name -- Date Insert Presentation Title www. dynamicsoft. c om

What is the Reality? l Toll-bypass Has Been the Primary Motivation n Cheap long distance n Service transparency l Cost Differentials Are Rapidly Disappearing n Long distance is now at 5 cents a minute n Partial flat rate plans are being rolled out n Canadian service providers have moved to a complete flat rate structure l Service Transparency is Far Away n Qo. S issues n 911, 1000 features in the 5 ESS n Huge existing penetration of the phone in the US and worldwide Insert Tradeshow or Event Name -- Date Insert Presentation Title www. dynamicsoft. c om

The Question Of Customer Value If IP Telephony Service is Not Cheaper, Better or Different, Why Purchase It? Insert Tradeshow or Event Name -- Date Insert Presentation Title www. dynamicsoft. c om

The Answer l IP Telephony Enables Innovative New Services Created by Combining Applications n Web n Email n Chat n Presence The Killer App for Vo. IP Lives Within These Combined Services Insert Tradeshow or Event Name -- Date Insert Presentation Title www. dynamicsoft. c om

Combined Services Enable Service Provider Differentiation Exponential Services Growth l Service Provider Differentiation Flows Naturally from this Applications Diversity Combined Services l Integrating Applications Yields Voice Insert Tradeshow or Event Name -- Date Insert Presentation Title Voice + Web + Email + Presence www. dynamicsoft. c om

Presence as a Key Application l Today, Presence is Just Online/Offline, Used for IM l Tomorrow, Will Describe Much More Than Online/Offline Status n Presence is the dynamically changing set of means, willingness, capabilities, characteristics and ability for users to communicate and interact with each other l The Means n Vo. IP n IM n Mobile phone n PSTN phone n Email n Games Insert Tradeshow or Event Name -- Date Insert Presentation Title www. dynamicsoft. c om

Presence Tomorrow cont. l Willingness n “Only if urgent” n “Try mobile phone first, then business line” n “Always send email” l Capabilities and Characteristics n Voicemail available n Voice or video n Mobile or fixed n Support for multiple languages n Secretary available n Geographic locale Insert Tradeshow or Event Name -- Date Insert Presentation Title www. dynamicsoft. c om

Presence: The Best Thing that Could Happen to Voice l Two Reasons n Call completion n Innovative Services l Call Completion Problem n A small fraction of calls result in useful conversations l l l Busy No Answer Voicemail Assistants “Call me back later” n Result is user frustration and no provider revenue Insert Tradeshow or Event Name -- Date Insert Presentation Title www. dynamicsoft. c om

Presence: The Best Thing that Could Happen to Voice cont. l Solution n Only call if I know where the called party is available, when they are available, and how they are available n Presence conveys exactly this information n Result: successful call completion rates can skyrocket! l Services n Presence is one of the key enablers n Examples. . . Insert Tradeshow or Event Name -- Date Insert Presentation Title www. dynamicsoft. c om

Traffic Jam Alerts l Uses Geographic Locale as Presence Component n Mobile phone site location n GPS l Service Definition n Turn on mobile phone in car n As you drive, application server monitors location n As you approach traffic, service will call you n Voice response system reads out alternate route Insert Tradeshow or Event Name -- Date Insert Presentation Title NOTIFY Application Server INVITE Presence Server REGISTER www. dynamicsoft. c om

Remote Attendant Console l Today’s PBXs Let Attendant Know Who is on the Phone l Many Limitations n Difficult (or impossible) to configure which lines are monitored n Attendant station must be on PBX n Monitored users must be on PBX l Big Idea n Station status is just presence Insert Tradeshow or Event Name -- Date Insert Presentation Title www. dynamicsoft. c om

Remote Attendant Console cont. l Service Description n User can define groups of monitored stations for console n Stations approve being added to console n Monitored stations can be any device, anywhere, which supports presence n Console can be anywhere n Stations send NOTIFYs as state changes, updated on console Insert Tradeshow or Event Name -- Date Insert Presentation Title www. dynamicsoft. c om

Automatic Callback l Traditional PSTN Service n Call number, get busy signal n Hang up, dial *66 n Network calls you back when called party is available l Evolution Stage I n Originator SUBSCRIBEs to called party l Is notified when available, resulting in screen pop l Calls them back Insert Tradeshow or Event Name -- Date Insert Presentation Title www. dynamicsoft. c om

Automatic Callback cont. l Evolution Stage II n User requests service through web page n Application server subscribes to called party n When called party is available, application server calls originator n If originator answers, application server calls called party l Evolution Stage III n Same as II, except application server also subscribes to originator n When both are online, rings them both n Enables “subscribe and forget” Insert Tradeshow or Event Name -- Date Insert Presentation Title www. dynamicsoft. c om

Automatic Callback cont. l Evolution Stage IV n Media server introduced Media Server INVITE n When originator and called party are online, application server connects originator to media server n Media server asks user if he/she still wants to be connected NOTIFY RTP Application Server INVITE Presence Server n If yes, user is connected to Online called party, otherwise not Insert Tradeshow or Event Name -- Date Insert Presentation Title www. dynamicsoft. c om

Conference Server Auto Conference l Problem: Tough to Get Busy People Into a Conference Call Application Server Presence Server l Solution: Use Presence to Create the Call When Everyone is Available! l Procedure n Enter email addresses into a web form (1) n Application subscribes to users (2) n When all online, application calls each participant, calls a conference bridge, connects them together Insert Tradeshow or Event Name -- Date Insert Presentation Title Presence HTTP SIP Calls www. dynamicsoft. c om

Information Resource l Jonathan Rosenberg n jdrosen@dynamicsoft. com n +1 972. 952. 5000 Insert Tradeshow or Event Name -- Date Insert Presentation Title www. dynamicsoft. c om