Trends Developments Fresh Fruit vegetables Piet Schotel Consultant
![Trends & Developments Fresh Fruit & vegetables Trends & Developments Fresh Fruit & vegetables](https://slidetodoc.com/presentation_image_h/b86dc1947747a04bbd8c2417dcb45277/image-1.jpg)
Trends & Developments Fresh Fruit & vegetables
![Piet Schotel Consultant for the overseas imports of FFV in Europe Piet Schotel Consultant for the overseas imports of FFV in Europe](http://slidetodoc.com/presentation_image_h/b86dc1947747a04bbd8c2417dcb45277/image-2.jpg)
Piet Schotel Consultant for the overseas imports of FFV in Europe
![Owner of FCE Export SAC, export company in Peru; subsidiary in Colombia. Mango, Owner of FCE Export SAC, export company in Peru; subsidiary in Colombia. Mango,](http://slidetodoc.com/presentation_image_h/b86dc1947747a04bbd8c2417dcb45277/image-3.jpg)
Owner of FCE Export SAC, export company in Peru; subsidiary in Colombia. Mango, avocado, Limes, mandarins
![Future Developments for the supply from emerging countries: • Growing importance Retail organizations • Future Developments for the supply from emerging countries: • Growing importance Retail organizations •](http://slidetodoc.com/presentation_image_h/b86dc1947747a04bbd8c2417dcb45277/image-4.jpg)
Future Developments for the supply from emerging countries: • Growing importance Retail organizations • Increasing demand for food safety protocols • Increasing demand for Sustainability and CSR • Changing role importers towards chain management • Growing demand for convenience, exotics and niche products
![EU Market • • • 28 countries (Still ) 500 million consumers 28 different EU Market • • • 28 countries (Still ) 500 million consumers 28 different](http://slidetodoc.com/presentation_image_h/b86dc1947747a04bbd8c2417dcb45277/image-5.jpg)
EU Market • • • 28 countries (Still ) 500 million consumers 28 different cultures 28 different eating patterns 28 different average income levels 28 different business mentalities
![The Netherlands Nederland Holanda Paises Bajos • 17 Million population • 41. 526 Sq The Netherlands Nederland Holanda Paises Bajos • 17 Million population • 41. 526 Sq](http://slidetodoc.com/presentation_image_h/b86dc1947747a04bbd8c2417dcb45277/image-6.jpg)
The Netherlands Nederland Holanda Paises Bajos • 17 Million population • 41. 526 Sq Km
![Gateway to Europe: • Schiphol Airport • Rotterdam Sea Port Gateway to Europe: • Schiphol Airport • Rotterdam Sea Port](http://slidetodoc.com/presentation_image_h/b86dc1947747a04bbd8c2417dcb45277/image-7.jpg)
Gateway to Europe: • Schiphol Airport • Rotterdam Sea Port
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![Retail power! • Approx 75 % of FFV sold via the supermarkets • Concentration Retail power! • Approx 75 % of FFV sold via the supermarkets • Concentration](http://slidetodoc.com/presentation_image_h/b86dc1947747a04bbd8c2417dcb45277/image-10.jpg)
Retail power! • Approx 75 % of FFV sold via the supermarkets • Concentration in buying power • Demand for high level of professionalism of the producers • Food safety, programs, continuity • Chain control from seed to shelf
![Approx 75 % of all fresh fruits & vegetables are sold via the supermarkets Approx 75 % of all fresh fruits & vegetables are sold via the supermarkets](http://slidetodoc.com/presentation_image_h/b86dc1947747a04bbd8c2417dcb45277/image-11.jpg)
Approx 75 % of all fresh fruits & vegetables are sold via the supermarkets in Europe
![Approx 75 % of all fresh fruits & vegetables are sold via the supermarkets Approx 75 % of all fresh fruits & vegetables are sold via the supermarkets](http://slidetodoc.com/presentation_image_h/b86dc1947747a04bbd8c2417dcb45277/image-12.jpg)
Approx 75 % of all fresh fruits & vegetables are sold via the supermarkets in Europe
![Changing Role of the importer • Change to supply chain manager • Control on Changing Role of the importer • Change to supply chain manager • Control on](http://slidetodoc.com/presentation_image_h/b86dc1947747a04bbd8c2417dcb45277/image-13.jpg)
Changing Role of the importer • Change to supply chain manager • Control on programs from production to supermarket • Control on the logistic chain
![Quality: • Quality is not longer an issue • Everyone demands first class • Quality: • Quality is not longer an issue • Everyone demands first class •](http://slidetodoc.com/presentation_image_h/b86dc1947747a04bbd8c2417dcb45277/image-14.jpg)
Quality: • Quality is not longer an issue • Everyone demands first class • No secondary markets • High costs for destruction
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![Economic development: • Higher income / lower consumption • Shift from basic volume products Economic development: • Higher income / lower consumption • Shift from basic volume products](http://slidetodoc.com/presentation_image_h/b86dc1947747a04bbd8c2417dcb45277/image-18.jpg)
Economic development: • Higher income / lower consumption • Shift from basic volume products to diversity F & V products • More availability of other food products as snacks and junk food.
![Food Safety: • • Key issue Demand for food safety protocols General food legislation Food Safety: • • Key issue Demand for food safety protocols General food legislation](http://slidetodoc.com/presentation_image_h/b86dc1947747a04bbd8c2417dcb45277/image-19.jpg)
Food Safety: • • Key issue Demand for food safety protocols General food legislation Stricter control on MRL’s (maximum residue levels) • Harmonized in the EU per 01 -092008 • Supermarkets increasingly stricter than European laws
![Certificates: • Need to follow protocols • Global. Gap a minimum entrée ticket to Certificates: • Need to follow protocols • Global. Gap a minimum entrée ticket to](http://slidetodoc.com/presentation_image_h/b86dc1947747a04bbd8c2417dcb45277/image-20.jpg)
Certificates: • Need to follow protocols • Global. Gap a minimum entrée ticket to the EU market. • Growing demand for Hygiene protocols as HACCP, BRC and others • Without certificates only spot market access. • No Global. Gap – No chance
![Supermarkets demand: üStricter MRL (Maximum Residue Level) standards üStricter ARf. D (Acute Reference Dose) Supermarkets demand: üStricter MRL (Maximum Residue Level) standards üStricter ARf. D (Acute Reference Dose)](http://slidetodoc.com/presentation_image_h/b86dc1947747a04bbd8c2417dcb45277/image-21.jpg)
Supermarkets demand: üStricter MRL (Maximum Residue Level) standards üStricter ARf. D (Acute Reference Dose) standards üMaximum number of active ingredients Exceeding the EU law!
![Examples extra demands: Supermarket ALDI (Germany) Max. % of MRL Max. % of ARf. Examples extra demands: Supermarket ALDI (Germany) Max. % of MRL Max. % of ARf.](http://slidetodoc.com/presentation_image_h/b86dc1947747a04bbd8c2417dcb45277/image-22.jpg)
Examples extra demands: Supermarket ALDI (Germany) Max. % of MRL Max. % of ARf. D Max. # active ingredients 70% per substance 80% of sum of substances 3 -5, depending on product EDEKA (Germany) 70% per substance 100% per substance n. a. EDEKA “Gärtners Beste” 50% per substance 100% per substance n. a. REWE (Germany) Albert Heijn (NL) 70% per 50% substance 70% per 100% substance n. a. 33, 3% EU MRL or German MRL (lowest) 70% per substance, 100% of sum of substances n. a. 33, 3% 100% 4 Kaufland (Germany) LIDL (Germany)
![Hygiëne ? Hygiëne ?](http://slidetodoc.com/presentation_image_h/b86dc1947747a04bbd8c2417dcb45277/image-23.jpg)
Hygiëne ?
![Sustainability / CSR • • Care for the environment Carbon footprint Local for local Sustainability / CSR • • Care for the environment Carbon footprint Local for local](http://slidetodoc.com/presentation_image_h/b86dc1947747a04bbd8c2417dcb45277/image-24.jpg)
Sustainability / CSR • • Care for the environment Carbon footprint Local for local Growing consumer awareness on social circumstances • Ethical trade • Fair trade
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![The Sustainability Initiative Fruits and Vegetables (SIFAV), aims to make imports of fruits and The Sustainability Initiative Fruits and Vegetables (SIFAV), aims to make imports of fruits and](http://slidetodoc.com/presentation_image_h/b86dc1947747a04bbd8c2417dcb45277/image-30.jpg)
The Sustainability Initiative Fruits and Vegetables (SIFAV), aims to make imports of fruits and vegetables from Africa, Asia and South America 100% sustainable in 2020. Importers, supermarkets, governments and BSO’s committed to this initiative. 2020 is more close than you may think!
![Email from a potential client: Requirements: Hi…. , Please see my contact details. It Email from a potential client: Requirements: Hi…. , Please see my contact details. It](http://slidetodoc.com/presentation_image_h/b86dc1947747a04bbd8c2417dcb45277/image-31.jpg)
Email from a potential client: Requirements: Hi…. , Please see my contact details. It would be good to see your offers on a regular basis. Also – please can you have a look if your growers have the following certifications, which we would need for supply to our UK retailers: - Global Gap certificate - Proposed list of Pesticides the grower intends to use - Residue analysis - BRC - Sedex membership with SAQ completed to 100% Many thanks, Jack
![Organic: • Growing market for organic • Demand larger than supply • Supermarkets only Organic: • Growing market for organic • Demand larger than supply • Supermarkets only](http://slidetodoc.com/presentation_image_h/b86dc1947747a04bbd8c2417dcb45277/image-32.jpg)
Organic: • Growing market for organic • Demand larger than supply • Supermarkets only interested in programs • General consumer not really ready to pay more
![Health: Health:](http://slidetodoc.com/presentation_image_h/b86dc1947747a04bbd8c2417dcb45277/image-33.jpg)
Health:
![Health: • Higher standard of living / more concern for health issues • Overweight Health: • Higher standard of living / more concern for health issues • Overweight](http://slidetodoc.com/presentation_image_h/b86dc1947747a04bbd8c2417dcb45277/image-34.jpg)
Health: • Higher standard of living / more concern for health issues • Overweight a major concern • Governmental and EU campaigns to promote consumption of fresh F + V • Possibilities for the trade to emphasize health claims
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![Convenience: • Higher income / more demand for convenience products • Prepared, sliced, pre-cooked Convenience: • Higher income / more demand for convenience products • Prepared, sliced, pre-cooked](http://slidetodoc.com/presentation_image_h/b86dc1947747a04bbd8c2417dcb45277/image-37.jpg)
Convenience: • Higher income / more demand for convenience products • Prepared, sliced, pre-cooked • Snack packs • Prepared in production countries • Convenience, innovation and problem solving
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![Innovation / Added value: • New concepts • Ready to eat programs • Product Innovation / Added value: • New concepts • Ready to eat programs • Product](http://slidetodoc.com/presentation_image_h/b86dc1947747a04bbd8c2417dcb45277/image-42.jpg)
Innovation / Added value: • New concepts • Ready to eat programs • Product development • Kids marketing
![Trade channels • Unlimited supply of FFV in all seasons • Change in retail Trade channels • Unlimited supply of FFV in all seasons • Change in retail](http://slidetodoc.com/presentation_image_h/b86dc1947747a04bbd8c2417dcb45277/image-43.jpg)
Trade channels • Unlimited supply of FFV in all seasons • Change in retail channels : – Convenience stores – Gas stations – Fresh markets – On line purchases
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![Exotics & Tropicals: • Growing consumption in Europe • Higher consumer income • Increased Exotics & Tropicals: • Growing consumption in Europe • Higher consumer income • Increased](http://slidetodoc.com/presentation_image_h/b86dc1947747a04bbd8c2417dcb45277/image-51.jpg)
Exotics & Tropicals: • Growing consumption in Europe • Higher consumer income • Increased Travel to distant holiday destinations • Large Ethnic communities
![Ethnic markets: • Large populations immigrants • Own food cultures • Growing consumption of Ethnic markets: • Large populations immigrants • Own food cultures • Growing consumption of](http://slidetodoc.com/presentation_image_h/b86dc1947747a04bbd8c2417dcb45277/image-52.jpg)
Ethnic markets: • Large populations immigrants • Own food cultures • Growing consumption of ‘ethnic’ food • Integrating into the native kitchen • Specialized ethnic shops • Long term, assimilation in main stream supermarkets
![Opportunities for DR: • Anticipation on increase of scale in the supply chain • Opportunities for DR: • Anticipation on increase of scale in the supply chain •](http://slidetodoc.com/presentation_image_h/b86dc1947747a04bbd8c2417dcb45277/image-53.jpg)
Opportunities for DR: • Anticipation on increase of scale in the supply chain • Windows of supply • Niche products • Organic Produce • Value adding / convenience
![Critical factors: • • • Increasing level of professionalism Improvement of communication Focus on Critical factors: • • • Increasing level of professionalism Improvement of communication Focus on](http://slidetodoc.com/presentation_image_h/b86dc1947747a04bbd8c2417dcb45277/image-54.jpg)
Critical factors: • • • Increasing level of professionalism Improvement of communication Focus on food Safety protocols Sustainability booming! Quality as basis Focus on logistics
![Definition: • The market decides what the producer will have as a result. Definition: • The market decides what the producer will have as a result.](http://slidetodoc.com/presentation_image_h/b86dc1947747a04bbd8c2417dcb45277/image-55.jpg)
Definition: • The market decides what the producer will have as a result.
![Thank you! Thank you!](http://slidetodoc.com/presentation_image_h/b86dc1947747a04bbd8c2417dcb45277/image-56.jpg)
Thank you!
- Slides: 56