TREND HUNTER 2009 TREND REPORT TM Crowd Sourced

TREND HUNTER 2009 TREND REPORT TM Crowd Sourced Insight The TREND HUNTER 2009 Trend Report is packed full of delicious trends collected from around the globe by the world’s largest trend spotting network at Trend. Hunter. com. As a bonus, we’ve included Unlocking Cool. TM, a guide on how to unleash your innovation potential & infect your products with cool. Enjoy! 1 Copyright © Trend. Hunter. com. All Rights Reserved

AVAILABLE REPORTS The 2009 Master Report can be broken down into several Niche Presentations or 6 Industry Reports 2009 Master Report 6 Industry Reports 14 Niche Presentations Copyright © Trend. Hunter. com. All Rights Reserved

ABOUT THE REPORT The Trend Report is a collection of 2200+ micro-trends clustered into 150+ clusters of inspiration CROWD SOURCED INSIGHTTM 300+ Clusters of Inspiration 2, 200+ Micro-Trend Examples 1, 100+ Hyperlinked Galleries 300+ Hyperlinked Videos 15+ Presentations For Your Office 25+ Pages on How to Innovate 1 Year Subscription - Q 1, Q 2 and Q 3 Updates 3 Copyright © Trend. Hunter. com. All Rights Reserved

UNIQUE ADVANTAGES Our Trend Report has several distinctions to help inspire potential CROWD SOURCED INSIGHTTM 1. Crowd Sourced 2. Crowd Filtered 3. Hyperlinked 4. Measured 5. Acclaimed Content 4 Copyright © Trend. Hunter. com. All Rights Reserved

CROWD SOURCED INSIGHT Leveraging the world’s largest, most popular trend site, we’ve created a system for developing Crowd Sourced Insight. TM CROWD SOURCED CROWD FILTERED INSIGHT World’s Largest Trend Network 22, 000 Trend Hunters 40, 000 Page Views in 2008 Inspirational Ideas 28, 000 Micro Trends 2, 200+ Filtered Micro-Trends 300+ Clusters of Inspiration 5 Copyright © Trend. Hunter. com. All Rights Reserved

HYPERLINKED 4 MORE Dive deeper – all 2200+ micro-trend examples are hyperlinked to our free online articles, which in many cases include galleries and videos • Details • Galleries • Videos • Product Links • Comments 6 Copyright © Trend. Hunter. com. All Rights Reserved

ACCLAIMED CONTENT Routinely sourced by the media, Trend Hunter is the world’s largest network dedicated to trend spotting, cool hunting and innovation 7 Copyright © Trend. Hunter. com. All Rights Reserved

MEASURED [ TRAFFIC SCORE ] We score micro-trends for popularity, leveraging 40, 000 views to bring you a measure of what's important Traffic Score – Relative Popularity Normalized by Month & Capped Relative Traffic Example: A score of 10 means the trend received at least 5 x the traffic of an average trend Traffic Score 8 Copyright © Trend. Hunter. com. All Rights Reserved

HOW TO READ Each of the micro-trends includes useful information including discovery date and the relative traffic score Trend ID Open any trend using its id: Trend. Hunter. com/id/XXXX 12843 Discovery Date This may be before or after the product has been released, but discovery is a useful measure because it reflects when the web community took notice. June / 8. 0 Traffic Score Out of 10, this is a measure of traffic relative to other posts on Trend Hunter during the same month. >5 : Above Average >7 : Hot >9 : On Fire Vogue Knitting Hyperlinked Picture Click on any picture (in PRESENTATION MODE) to open the full article. This can include galleries, videos, and product links 9 Copyright © Trend. Hunter. com. All Rights Reserved

WHAT’S A CLUSTER? Clusters are meaningful groups which can inspire an idea. Note: the same micro-trends can be clustered in many different ways. 10 Copyright © Trend. Hunter. com. All Rights Reserved

OUR TEAM Special thanks to our global team of more than 20, 000 Trend Hunters, especially the Top 50 11 Copyright © Trend. Hunter. com. All Rights Reserved

THE CURATORS The 2009 Trend Hunter report was crafted by the following Trend Hunters: Jeremy Gutsche, MBA, CFA Bianca Bartz Jeremy is an innovation expert, cutting edge speaker and founder of Trend. Hunter. com. He has been described as "a new breed of trend spotter" by The Guardian, "an eagle eye" by Global TV, an "Oracle" by the Globe and Mail and "on the forefront of cool" by MTV. A graduate in journalism and student of the world, Bianca is the Senior Editor of Trend. Hunter. com. Bianca gets a rush from bringing Trend Hunter to the forefront of new stories, publishing innovative concepts days (weeks) before traditional media. Editor in Chief Trend Report Program Lead Jacob Courtade, BBA, BMath Marissa Brassfield, BA Trend Analyst Editor As the 38 th registered Trend Hunter, Jacob has always been ahead of the curve. Jacob is Trend Hunter’s Director of Business Development, but also played an important role in the Trend Report, developing the proprietary trend score. Marissa is a Trend Hunter editor, Los Angeles native and graduate of the University of Pennsylvania. She has been a D-1 college athlete, upscale restaurant manager, nightlife all-star and freelance writer. Danielle Seville 20, 000 Trend Hunters and 40, 000 Views Danielle is a seasoned technical editor, English graduate, film school graduate and world traveler. She played an instrumental role as an editor for the 2009 Trend Report Clearly, our community and the viewers have played an instrumental role in shaping our content. Special thanks to everyone that has played a part in our community. Editor 12 Copyright © Trend. Hunter. com. All Rights Reserved

TREND HUNTER CROWD SOURCED INSIGHTTM 2009 TREND REPORT I. Background II. Unlocking Cool. TM About Trend Hunter How to Unleash Your Innovation Potential & Infect Your Products With Cool III. 2009 Trend Clusters Over 2, 200 Micro Trends Clustered Into 300+ Patterns of Inspiration IV. Sample Presentations Suggested Presentations for Your Team 13 Copyright © Trend. Hunter. com. All Rights Reserved

Eco Credit Crunch Couture Saving money during a time of crisis Cluster Pop: 6. 9 Implications - The 2008 credit crisis is pointing toward a turn for the worse in 2009. As a result, people are looking at different ways to save money. Following hot on the heels of the craft and DIY home project movement is that of self-made clothing. Consumers are seeking kits, how-to guides and inspiration. 21077 Jul / 9. 7 11443 2007 / 7. 1 12843 Jan / 7. 0 : : : DIY Shoe Design Tutorials DIY Eco. Fashion Accessories High Fashion DIY 18479 May / 6. 2 12333 2007 / 4. 7 26649 Oct / 10. 0 : : : DIY Status Bags DIY Fashion DIY Credit Crunch Fashion 25132 Sep / 9. 0 DIY Sneaker Designs 21606 Jul / 5. 8 Paint Your Own Polo Kits 23111 Aug / 7. 9 13104 Jan / 5. 6 : : Felted Jewelry DIY Footwear 16674 Apr / 4. 6 21357 Jul / 5. 1 : : DIY Doodle Bags Build-a-Bag Copyright © Trend. Hunter. com. All Rights Reserved

Lifestyle Return to the Kitchen Fueled by the credit crunch and internet recipe, fine dining will return Cluster Pop: 5. 9 Implications - Cooking has become a fashionable hobby for both men and women of all age groups. After reality cooking shows spurred new interest in culinary hobbies, the bug spread to the web. The internet is now a wealthy resource of recipes, interactive lessons and video tutorials. 23610 Aug / 7. 8 18432 May / 6. 5 16450 Mar / 5. 9 : : Culinary Assistants Digital Cookbooks 20003 Jun / 4. 7 23317 Aug / 7. 0 22452 Aug / 6. 7 : 23115 Aug / 5. 5 Virtual Cooking Competitions 21543 Jul / 4. 8 Burnt Food Museums 23215 Aug / 4. 5 Culinary Photography Boom : : Local Fresh Food Locator Social Networks for Chefs Junk Food Ads Targeting Children Odes to Edible Pop Culture Copyright © Trend. Hunter. com. All Rights Reserved

Fashion Masculine Eccentric Men have expressed a desire for stand-out fashion too Cluster Pop: 5. 5 Implications - The tie symbolizes polished male sophistication, and while some have abandoned it, others are looking for a redesign. Reinventing a classic can bring it back to mainstream, but often it also targets new demographics. Some of these ties appeal more to youth or eccentrics, rather than traditional businessmen. 16461 Mar / 7. 1 20347 Jun / 6. 7 19762 : : : Man Scarves Chain Link Neckties Portable Office in a Tie 15999 Mar / 4. 3 17635 Apr / 3. 4 : : Eccentric Ties Exotic (and Outlandish) Imports Deceptive Fashion Copyright © Trend. Hunter. com. All Rights Reserved

Design Remaking History Better Reshoots, recreations and remakes of classic pop culture Cluster Pop: 7. 2 Implications - The revival of retro not only includes product design and fashion, it’s also made its way into the media. Instead of creating from scratch, artists and designers are looking at successes of the past and giving them a modern twist by adding new techniques or integrating modern models. 20223 Jun / 10. 0 21292 Jul / 10. 0 14500 Feb / 8. 3 : : : Recreating Famous Naked Celebrity Shoots Vintage Aspirations Lohan Bares All To Be Monroe 14676 Feb / 7. 0 5715 2007 / 5. 7 17119 Apr / 6. 1 : : : Celeb. Spawn Recreates Iconic Movies Album Covers Recreated with Leg. . . Retro Reshoots 2 14234 Feb / 8. 2 Vanity Fair Recreates Hitchcock 21732 Jul / 5. 8 Recreating Classic Films With Robots 18715 May / 8. 0 22515 Aug / 9. 2 : : Recreating Magazine Covers 14963 Feb / 3. 4 22816 Aug / 4. 8 : : Recreating Record Covers for Fun Recreating Classic Horror Movies Copyright © Trend. Hunter. com. All Rights Reserved

Fashion Abolishing Beauty Real people are walking the runways in an abolition of traditional beauty Cluster Pop: 8. 6 Implications - World renowned fashion designers are straying from the ordinary by casting “characters” rather than traditional models. The peculiar choices in brand endorsement seen on catwalks reflect the increasing need to stand out and grab attention rather than woo with pretty representation. The new use of 'real' beauty has generated more notice than traditional beauty itself. 20296 Jun / 10. 0 18366 May / 10. 0 21976 : : : Fashion Designers As Models with Missing Arms Prostitute Fashion Shows 20417 Jun / 8. 0 15731 Mar / 5. 5 : : Seniors on the Catwalk Basketball Superstars as Models Real Gypsies As Models Copyright © Trend. Hunter. com. All Rights Reserved

TABLE OF CONTENTS - 1/2 Below are half the clusters profiled in the 2009 Trend Report Light Graffiti Recycled Art Petrifying Plushies Renovating Religion Traveluxe Tennis Couture Fake Taxidermy Synthetic Arcadia Artible Body Style Sustainable Celebration Living Anime Flightertainment Gory Guerrilla Marketing Unrelated Adverbranding Interactive Historicommodation Ecomaternal Ecochens Protean Ethical Arboreal Abodes Sports Style Faux Flawed Stealth Sticks Megocentric Motherhood Fungiene Celebrity PSAs Passive Wight Loss Celebrity Babies Touch Education Athletevertising Remergent Social Honesty Robotic Nannies Hi Tech Kiddies Future Found Quirkmmunications i. Phone Killers Luxureast Retro Revival Aidcessories Lazy Conservation Return to the Tap DIY Green Organic Soles Solar Gadgetry Living Design DIY Fashion Golden Male Lingerie Deadly Pop Culture Wired Expectancy Positive IRANgles Millenium Parenting Pro Bono Vivacity Spoofvertising Professional Crowdsourcing Choose Your Own Adventure Samplified Marketing Cleanvertising 2. 0 Podcycles Techified Tradition Digital Digipulation Design Over Function Designing for the Limelight Collapsibility Olympicreativity Making Garbage Gorgeous Oily Objections Securanoia Venue Exotica Ugly Beauty Digital Fashion Masculine Eccentric Abolishing Beauty Tech Style Portible Healthy Health Scaling Hyper Utilitarian Luxury Grease Political Celebrity Discommercials Myth Appeal Sampling Hysteria Zoovertising Contro Tourism Breakthroughvertising Movertise Digital Weight Loss Super Wood You. Tube Recruiting Interactive Window Shopping Micro Comfort Brand Attachment Brag Materialism Hygiene Entertainment Skinoflouge Handvertising Hypershockulation Sartropical Runways Deceptive Fashion Hotels as Destinations Safety ‘R’ Us Salubrious Rebellion Alimental Envisaging Nomadic Bungalows Culinary Reconditioning Occult Ovation Political Remixing Illustrated Awareness Aero. Obsession Custom Toons Covertising Billion Dollar Launches Neoteric Banking Virally Cute Adventure Photography Strangership Reality Gaming Digital Kitchens Digitized Boring Covert Technology Retro Gadget Revivals Mood Sensitivity Destination Theatre Prosumer Textile Funscination Creative Comforts Skewed Schadenfreude Personification Ignescent Permutation Epic Localization Public Transtainability Ecotechture Mega Aternative Fuel Sempiternal Innovation Ego Chic Olfactory Vaunting Street Style Functional Fashion Plastic Life Stages Gothic Chic Sympathetic Awakening Flavor Diversification Hickified Luxe Child Design Treasure Hunting in Products Quakespiration Sky Palaces Enabling Voyeurism Adverhoaxes Experimentalebrity Dinervolution Floorbellious Territorial Personalization Pervasive Gadgetry Inmate Innovation 19 Copyright © Trend. Hunter. com. All Rights Reserved

TABLE OF CONTENTS - 2/2 Yes… You will get plenty of new ideas from this report! Retro Media Techabetes VOIP Ubiquity Innovative Inconvenience Chore Entertainment Appliance Couture Work. PLAYce Innovation Pocket-Sized Innovation Eco Compromise Green Luxuribiles Solarmotive Prefabulous Smog Shielding Modern Midas Purple Passion Pain Fashion Mommy Chic Niche Addiction Revolution 2. 0 Open Air Urban Wellnesscents Return to the Kitchen Ageless Inspiration Starbucking Obamania Fakevertising Head Setting Eco Rebellion Retro Tech Revivals Portabilication Arty Eats Retrocoveries Bubble Design Stormy Captivation Living Decor Organification Solar Eco Gadgets Arborial Eco Blackouts in Unision Earthvertising Biodegradable Brilliance Compact Envy Designer Injuries Style Over Function Radical Flashion Backs Uniquinis Body Canvas Paranoia Fashion Sculpturesque Style Ethereal Riposte Neon Pervasian Multi-Niche Innovation Intentional Viral Print Tenacity Pro Bonovation Global Hooliganism Interactive Touch Flickr as News Life in “Real Life” Rethinking Foundational Norms Smallchitecture Aqua Culture Artwareness i. Dolls ‘Old is New’ is Always New All in Oneovation Military-Chic Incredible Inedibles Next GENergy Green Before Mean Rental Culture Fuel Driven Pop Culture Gen Zeducation Tangible Personalization Wonderbravo Macho Innovation Waking 2. 0 Tech Savvy Seniors Dubaichitecture Graffiti Art Hybridization Imagined 2012 Swedesign Remaking History Better Opulent Food Pocket-Sized Innovation Mosaics With Meaning Illuminated Design Improvised Opulence Credit Crunch Couture Solarchitecture Urban Gardening Electric Fever People Powered Rise of the Fuel Cell Carbon Zilching Four Eyedols Return of the 90 s Style Over Tradition Catwalks for Causes Classic Reinvented Swarovication Edible Pop Culture Bean Cultured Double Take Advertising Athletic Advermania Constinteraction Faking Awesome Mc. Diversification Olympride Gratunities Eatsperience Credit Crunch DIY Pop Cultoons Simplicity Evolved Shockvertising 2. 0 The End of Smoking Barbiversary Creative Corivalry Retail Splendor Techceptance Faux Rockstar Flex Tech Virtual Tourism Holographic Reality Woodovation Vital Infotech Mobile Style Fe-Male Fashion Caffeinovation Remaking Reality Seductive Illusionads Hollywood on You. Tube Multi-Functionessity Disaster Babies Portaspace Celesbians + The Gaymous Brandaptation Complementary Innovation Niche Search Wi-Fibulous Geek Pride Playstalgia The Humanization of Pets Modern Religion Ego Chic Geek Pride 20 Copyright © Trend. Hunter. com. All Rights Reserved

TREND KEYNOTES Let Jeremy Gutsche ignite your group with a keynote or workshop about viral trends and breakthrough innovation. Jeremy Gutsche, MBA, CFA Founder of Trend. Hunter. com, Host of TH TV, Keynote Speaker Jeremy Gutsche is an innovation expert, cutting edge speaker and founder of Trend. Hunter. com, the world's largest network for trend spotting and innovation. He has been described as "a new breed of trend spotter" by The Guardian, "an eagle eye" by Global TV, an "Oracle" by the Globe and Mail and "on the forefront of cool" by MTV. At age 28, he was one of Capital One's youngest Business Directors and innovation leads. With a relentless focus on innovation, he led his team to grow a $1 billion dollar portfolio of market leading products. He holds an MBA from Queen's University, studied innovation at Stanford, is a Chartered Financial Analyst, and a former Management Consultant. He speaks globally about viral trends and a cutting edge approach to methodical innovation. Routinely sourced by the media, Jeremy's broad appeal ranges from the Economist and the Financial Times to Entertainment Tonight and MTV. . Watch at Jeremy. Gutsche. com 21 Copyright © Trend. Hunter. com. All Rights Reserved

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