Travel Tourism FACTORS AFFECTING TRAVEL AND TOURISM Growing

Travel & Tourism

FACTORS AFFECTING TRAVEL AND TOURISM Growing leisure time Rising family incomes Favourable demographic trends Motivational factors

GROWING LEISURE TIME In developed countries the improvement in living standards have increase the average worker’s entitlement to paid holidays Some of the increased entitlement are: § The reduction in the average working week § The reduction in the average working year § The reduction in the average working life The increase of numbers of retired people with better health standards and pension rights who have time and income for travel.

GROWING LEISURE TIME Di negara maju, peningkatan standar hidup telah meningkatkan rata-rata hak pekerja terhadap liburan lunas Beberapa hak yang meningkat adalah: Penurunan rata-rata minggu kerja Penurunan rata-rata tahun kerja Penurunan rata-rata umur kerja Meningkatnya jumlah pensiunan dengan standar kesehatan yang lebih baik dan hak pensiun yang memiliki waktu dan pendapatan untuk perjalanan.

RISING FAMILY INCOME The increase of family income due to “two income” family (husband wife work outside the home) These family will have more disposable income to spend on the goods and services they want Through sensitive to price/ value comparisons, these travelers generally seek good value for their money rather than lowcost recreational experiences.

RISING FAMILY INCOME Kenaikan pendapatan keluarga akibat keluarga "dua pendapatan" (suami dan istri bekerja di luar rumah) Keluarga ini akan memiliki lebih banyak pendapatan disposable untuk dibelanjakan pada barang dan jasa yang mereka inginkan Dengan peka terhadap perbandingan harga / nilai, pelancong ini umumnya mencari nilai terbaik untuk uang mereka daripada pengalaman rekreasi murah.

DEMOGRAPHICS AND TRAVEL Demographics play a role in consumption and travel behaviors Middle age generally have higher income and greater propensity to travel. The age group that travels most (whether for business travel or pleasure travel) are those age 35 to 44. This age group is most likely to use hotels and to take longer trips There is significant growth of tourism in the mature market (people 55 and over). In 2010 the population of this segment will be amounted to 25. 5% of the overall population. This age group control over half of household wealth.

DEMOGRAPHICS AND TRAVEL Demografi berperan dalam konsumsi dan perilaku perjalanan Usia pertengahan umumnya memiliki pendapatan lebih tinggi dan kecenderungan yang lebih besar untuk bepergian. Kelompok usia yang paling banyak melakukan perjalanan (baik untuk perjalanan bisnis atau perjalanan kesenangan) adalah usia 35 sampai 44 tahun. Kelompok usia ini paling mungkin menggunakan hotel dan melakukan perjalanan lebih lama. Ada pertumbuhan pariwisata yang signifikan di pasar dewasa (orang-orang berusia 55 ke atas). Pada tahun 2010 populasi segmen ini akan mencapai 25, 5% dari keseluruhan populasi. Kelompok usia ini menguasai lebih dari separuh kekayaan rumah tangga.

MOTIVATION STUDIES Consumer Motivation Decision Making Product Satisfaction Holiday Experiences Pleasure in the vacation environment Interaction with the local inhabitants

SOME REASONS FOR TRAVEL Spirituality Social status Escape Cultural enrichment Visiting family and friends

TRAVEL Travel and tourism is one of the world’s largest industries Travel is the movement of a person from one location to another location some distance away Person-trips take place overnight and at least 50 miles from home The tourism industry develops and markets destinations

THE TRAVEL INDUSTRY The travel industry includes § domestic travel—travel within one country § international travel—travel between countries A travel agent works at a retail business that brings travelers and travel industry suppliers together A travel planner has many of the same duties as a travel agent but usually works in-house for a large corporation

THE TRAVEL INDUSTRY Industri perjalanan meliputi perjalanan tempur domestik dalam satu negara perjalanan internasional antar negara Agen perjalanan bekerja di bisnis ritel yang membawa para pelancong dan pemasok industri perjalanan bersama-sama Perencana perjalanan memiliki banyak tugas yang sama seperti agen perjalanan tapi biasanya bekerja di rumah untuk perusahaan besar

THE TRAVEL INDUSTRY Travel agencies § are private businesses that promote travel sales to the public § make money from the supplies by receiving a percentage of the sales as a commission Economy of scale is achieved when a supplier can offer a reduced price because of large sales volume

THE TRAVEL INDUSTRY Agen perjalanan adalah bisnis swasta yang mempromosikan penjualan perjalanan ke publik menghasilkan uang dari persediaan dengan menerima persentase penjualan sebagai komisi Skala ekonomi tercapai bila pemasok dapat menawarkan harga yang lebih rendah karena volume penjualan yang besar

THE FIVE WS OF TRAVEL All travelers must make five basic decisions: § Who is traveling? (number of people and their ages) § What type of trip is it (business or leisure) and what transportation will be needed? § When is the trip? (urgency, reason) § Where is the destination? (location) § Why is the trip needed? (motivation)

BUSINESS TRAVEL Business travel is done for sales, training, and functions related to work § One person or a small group may travel for a specific business purpose § May use dynamic packaging to meet specific needs § May involve meetings, events, and incentive (ME&I) travel, such as conventions § Incentive travel is a reward from a company to its employees for outstanding work

BUSINESS TRAVEL Perjalanan bisnis dilakukan untuk penjualan, pelatihan, dan fungsi yang berhubungan dengan pekerjaan Satu orang atau kelompok kecil dapat melakukan perjalanan untuk tujuan bisnis tertentu Dapat menggunakan kemasan dinamis untuk memenuhi kebutuhan spesifik Mungkin melibatkan pertemuan, acara, dan insentif (ME & I) perjalanan, seperti konvensi Perjalanan insentif adalah hadiah dari perusahaan kepada karyawannya untuk pekerjaan yang luar biasa

LEISURE TRAVEL Leisure travel is done for rest, relaxation, and enjoyment Travel for leisure may be done to § reach a vacation destination, such as the beach § attend an event, such as a sports game § visit friends and relatives (VFR)

LEISURE TRAVEL Kenyamanan perjalanan dilakukan untuk istirahat, relaksasi, dan kenikmatan Perjalanan untuk liburan bisa dilakukan mencapai tujuan liburan, seperti pantai menghadiri sebuah acara, seperti sebuah game sport kunjungi teman dan saudara (VFR)

TRAVEL CAREERS—PRESENT AND FUTURE Increased travel has created a need for more workers in travel-related fields Increased security measures at airports and other transportation centers result in a need for more security personnel Many jobs in the travel industry require advanced education and

TRAVEL CAREERS—PRESENT AND FUTURE Perjalanan yang meningkat telah menciptakan kebutuhan akan lebih banyak pekerja di bidang terkait perjalanan Langkah pengamanan yang meningkat di bandara dan pusat transportasi lainnya mengakibatkan kebutuhan akan lebih banyak petugas keamanan Banyak pekerjaan di industri perjalanan memerlukan pendidikan dan pelatihan lanjutan