Travel and Tourism Cook Tourism The Business of

Learning Objectives Understand explain the basic definition of tourism Identify the major participants and forces shaping the tourism industry Explain the historical factors that encouraged the development of tourism Explain the impact of physical, human, and regional geography on tourism activities Explain why tourism should be studied from marketing, management and financial perspectives Identify future challenges and opportunities facing the tourism industry Discuss career prospects in the tourism industry Cook: Tourism: The Business of Travel, 3 rd edition (c) 2006 Pearson Education, Upper Saddle River, NJ, 07458. All Rights Reserved

Video Comparison Activity: -Watch the following two videos and after each one brainstorm what you saw in each one. - Use these as guidelines: describe the boat, the equipment, the customers, the guides Lake Ontario Brown Trout https: //www. youtube. com/watch? v=k. RJ 7 gygr 2 U 0 5: 31 mins Amazon River Black Piranhas https: //www. youtube. com/watch? v=uc. LHIgow. Xz 0 3: 51 mins Cook: Tourism: The Business of Travel, 3 rd edition (c) 2006 Pearson Education, Upper Saddle River, NJ, 07458. All Rights Reserved

Think about what we have learned about world trade up to this point. If the same customer went on both of those trips, which do you think would cost more money? -What would be the impact on the local economy in both places? The local residents? The ecology? -How does this relate to (fair) trade? Cook: Tourism: The Business of Travel, 3 rd edition (c) 2006 Pearson Education, Upper Saddle River, NJ, 07458. All Rights Reserved

Tourism as a Form of World Trade Cook: Tourism: The Business of Travel, 3

Services and Tourism Service and Tourism go hand in hand Growth rate of services sector faster than any other Tourism is the leader in the production of new jobs Tourism has developed an important part of the economic foundation of many countries Cook: Tourism: The Business of Travel, 3 rd edition (c) 2006 Pearson Education, Upper Saddle River, NJ, 07458. All Rights Reserved

What is Tourism? “Tourism is the temporary movement of people to destinations outside their normal places of work and residence, the activities undertaken during their stay in those destinations, and the facilities created to cater to their needs” Cook: Tourism: The Business of Travel, 3 rd edition (c) 2006 Pearson Education, Upper Saddle River, NJ, 07458. All Rights Reserved

A Tourism Model The traveling public (tourists) are the focal point (heart) of the model Tourism promoters link the traveling public with the suppliers of services Tourism suppliers provide the services that tourists need when they travel External forces affect all participants in tourism; tourists, promoters and suppliers Cook: Tourism: The Business of Travel, 3 rd edition (c) 2006 Pearson Education, Upper Saddle River, NJ, 07458. All Rights Reserved

Activity: You be the tour Guide Find a partner. One of you will be a tourist coming to visit Toronto and the other will be the tour guide. Ask the tourist what they want to do when they come here and then have the tour guide come up with an itinerary for their day. Things to remember: The tourist needs to eat three meals, will need to travel from attraction to attraction and will need a place to stay at night. Cook: Tourism: The Business of Travel, 3 rd edition (c) 2006 Pearson Education, Upper Saddle River, NJ, 07458. All Rights Reserved