Translation of Advertising English Warmup English Classical Ads

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广告语的翻译 • Translation of Advertising English

广告语的翻译 • Translation of Advertising English

Warm-up: English Classical Ads • Start Ahead. (Rejoice) 成功之路,从头开始。(飘柔) • A diamond lasts forever.

Warm-up: English Classical Ads • Start Ahead. (Rejoice) 成功之路,从头开始。(飘柔) • A diamond lasts forever. (De Bierres) 钻石恒久远,一颗永留传。(第比尔斯) • Fresh-up with Seven-up. (Seven-up) 提神醒脑,喝七喜。(七喜) • Connecting People. (Nokia) 科技以人为本。(诺基亚) • Communication unlimited. (Motorola) 沟通无极限。(摩托罗拉) • Let’s make things better. (Philips) 让我们做得更好。(飞利浦)

 • Take Toshiba, take the world. 拥有东芝, 拥有世界。(东芝电子) • Where there is a

• Take Toshiba, take the world. 拥有东芝, 拥有世界。(东芝电子) • Where there is a way for car there is a Toyota. (Toyota) 车到山前必有路,有路 必有丰田车。 •

广告语言的特点 • ACPI • 吸引力(Attractive—catch the reader’s attention)、 • 创造力(Creative—project an image) • 说服力(Persuasive—urge

广告语言的特点 • ACPI • 吸引力(Attractive—catch the reader’s attention)、 • 创造力(Creative—project an image) • 说服力(Persuasive—urge the reader to act) • 影响力 (Impressive—produce an impact)

 • • • AIDA原则 A—Attention I—Interest D—Desire A—Action

• • • AIDA原则 A—Attention I—Interest D—Desire A—Action

 • We know eggsactly how to sell eggs. • Two beer or not

• We know eggsactly how to sell eggs. • Two beer or not two beer, that’s a question. --Shakesbeer

 • 你不理财,财不理你 If you leave Managing Money alone, Money will manage to leave

• 你不理财,财不理你 If you leave Managing Money alone, Money will manage to leave you alone. • 中药材广告:“药材好,药才好。” Only fine medicinal herbs Make fine herbal medicines.

 • 茅台酒的广告语:茅台一开,满室生香; 国酒茅台,渊源流长。 Moutai - a vintage liquor A VIP treat which diffuses

• 茅台酒的广告语:茅台一开,满室生香; 国酒茅台,渊源流长。 Moutai - a vintage liquor A VIP treat which diffuses the finest aroma; • A national favor that won a 1915 diploma (Originated in 135 B. C. ).

 • 茅台酒的另一条广告语:国酒茅台,酿造 生活的品味。 Moutai: A liquor of national status that makes your life

• 茅台酒的另一条广告语:国酒茅台,酿造 生活的品味。 Moutai: A liquor of national status that makes your life gracious.

 • 建设银行龙卡的广告语: • 衣食住行,有龙则灵。 • Your everyday life is very busy, Our Long

• 建设银行龙卡的广告语: • 衣食住行,有龙则灵。 • Your everyday life is very busy, Our Long Card can make it easy. • With a Long Card • Your life will not be so hard.

 • • • All is well that ends well. 烟蒂好,烟就好。 Better late than

• • • All is well that ends well. 烟蒂好,烟就好。 Better late than the late. 迟到总比丧命好。/晚了总比完了好。 We take no pride in prejudice. (Times) 对于您的偏见,我们没有傲慢。

 • “当寒风刺骨而您又想吃点儿什么的时候, 请嚼嚼全营养坚果”。 • When the wind has a bite…and you feel like

• “当寒风刺骨而您又想吃点儿什么的时候, 请嚼嚼全营养坚果”。 • When the wind has a bite…and you feel like a bite…then bite on a whole Nut.

 • We know eggsactly how to sell eggs. • Order it in bottles

• We know eggsactly how to sell eggs. • Order it in bottles or in cannes. • Perrier…with added ye ne sais quoi.

Exercise: • 1. Mosquito bye bye. (RADAR驱虫剂 ) • 2. We lead. Others copy.

Exercise: • 1. Mosquito bye bye. (RADAR驱虫剂 ) • 2. We lead. Others copy. (理光复印机) • 3. Tide's in, dirt's out. (汰渍洗衣粉) • 4. No business too small, no problem too big. (IBM公司) • 5. Time is what you make of it. (Swatch)  

常用产品广告语翻译 • 产品远销英国、美国、日本、意大利和东南亚, 深受消费者欢迎和好评 Our products are sold in Britain, America, Japan, Italy and

常用产品广告语翻译 • 产品远销英国、美国、日本、意大利和东南亚, 深受消费者欢迎和好评 Our products are sold in Britain, America, Japan, Italy and South East Asia and well appreciated by their purchasers. 畅销全球 selling well all over the world 典雅大方 elegant and graceful 定型耐久 durable modeling 方便顾客 making things convenient for customers 方便群众 making things convenient for the people; to suit the people's convenience 方便商品 convenience goods

顾客是我们的上帝 We take customers as our Gods. 规格齐全 a complete range of specifications; complete

顾客是我们的上帝 We take customers as our Gods. 规格齐全 a complete range of specifications; complete in specifications 花样繁多 a wide selection of colors and designs 货色齐全 goods of every description are available. 客商第一,信誉第一 clients first, reputation firs 款式多样 a great variety of models 款式活泼端庄 vivid and great in style 款式新颖 attractive designs; fashionable (in) style; novel (in) design; up-to-date styling 款式新颖众多 diversified latest designs

 • 美观大方 elegant appearance 美观耐用 attractive and durable 色彩鲜艳 bright in colour 色泽光润

• 美观大方 elegant appearance 美观耐用 attractive and durable 色彩鲜艳 bright in colour 色泽光润 bright luster 色泽艳丽 beautiful in colour 式样美观 aesthetic appearance; attractive fashion 式样新颖大方  modern and elegant in fashion 式样雅致 elegant in style 行销世界 to be distributed all over the world

 • 以 艺精细、针法灵巧多样、图案典雅大方而闻 名中外 to be renowned both at home and abroad for

• 以 艺精细、针法灵巧多样、图案典雅大方而闻 名中外 to be renowned both at home and abroad for exquisite workmanship, skillful knitting and elegant design • 以用料讲究、图案新颖、色泽秀丽、 艺精湛而 著称 famous for selected materials, novel designs, delightful colors and exquisite workmanship • 以优质原料、尺寸齐全、品种花样繁多而著称 famous for high quality raw materials, full range of specifications and sizes, and great variety of designs and colours

LANCOME 睫毛膏

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PENTAX 相机

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