Transforming Production Transforming Enterprise US Department of Commerce

Production in a Digital Era John Zysman University of California, Berkeley http: //brie. berkeley.

Overview of Transforming Production I. How Transformative is the Digital Era? II. The Digital

Tracking a Transformation • Tools – (Tools for Thought) • Terms and Dynamic of

Production and Competition • American Dominance – Mass Production • Challenge to American Leadership

Questions that Endure in the Digital Era • How to create value and sustain

Production in a Digital Era • Digital Product/ Digital Market • Traditional Product •

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Transforming Production Transforming Enterprise US Department of Commerce Washington, D. C. January 27, 2003 Berkeley Roundtable on the International Economy (BRIE) University of California, Berkeley

Production in a Digital Era John Zysman University of California, Berkeley http: //brie. berkeley. edu/~briewww/pubs/wp/wp 147. pdf Berkeley Roundtable on the International Economy (BRIE) University of California, Berkeley

Overview of Transforming Production I. How Transformative is the Digital Era? II. The Digital Transformation is unfolding the possibilities of a new tool set. “Information technologies, data communication and data processing technologies are tools for thought that amplify brainpower in the way the technologies of the industrial revolution amplified muscle power…. They are tools to manipulate, organize, transmit, and store information in digital form. ” - Cohen, Delong, Weber, and Zysman Tracking a Transformation BRIE-IGCC E-conomy Project Task Force (Ed. ) (Washington, DC: Brookings Press, June 2001). Berkeley Roundtable on the International Economy (BRIE) University of California, Berkeley

Tracking a Transformation • Tools – (Tools for Thought) • Terms and Dynamic of Competition • American Industry in International Competition Berkeley Roundtable on the International Economy (BRIE) University of California, Berkeley

Production and Competition • American Dominance – Mass Production • Challenge to American Leadership – Lean Production – Flexible Specialization • Comeback and Transition – Wintelism • The Digital Era – A New Era With Old Questions? Berkeley Roundtable on the International Economy (BRIE) University of California, Berkeley

Questions that Endure in the Digital Era • How to create value and sustain market position: What role for digital tools? • How do you hold advantage when knowledge is explicit? • Blurring the boundary between service and product. Berkeley Roundtable on the International Economy (BRIE) University of California, Berkeley

Production in a Digital Era • Digital Product/ Digital Market • Traditional Product • New Processes and Materials Berkeley Roundtable on the International Economy (BRIE) University of California, Berkeley