Transforming Business the intersection of Marketing Technology By

Transforming Business @ the intersection of Marketing & Technology By Mayur Gupta @inspiremartech

Our world today v My Daughter v Online Shopper v Age 3 Years v Montessori School v Favorite Gadget – i. Phone v Favorite Mobile App - Gilt

@courtesy Scott Brinker; chiefmartec. com

We don’t believe in digital marketing. We believe in marketing in a digital world Clive Sirkin, CMO of Kimberly Clark

And this world is exploding with disruption

I D S R U P T O R S @courtesy www. vml. com

“You miss 100% of shots you don’t take” -Wayne Gretzky

@courtesy www. vml. com

New way to diagnose human body using smart phone

The new wearable technology now in CLOTHING lines

Online; Offline – difference?

“Sun Dial” QR Code – Redefine Experience

Unprecedented scale of change. @courtesy Scott Brinker; chiefmartec. com 13

Unprecedented speed of change. 14 @courtesy Scott Brinker; chiefmartec. com

The consumer is right at the center of it all

Era of the Brands & Advertisers BRANDS CONSUMER RETAILERS Era of the Retail Disruption RETAILERS CONSUMER BRANDS TODAY - Era of the Connected Consumer CONSUMER BRANDS RETAILERS

So, What Really Happened

The bar has been removed!!!

What does all this mean for the brands & marketers

#1 technology management is deciding which changes are adopted technology changes exponentially ? ? organizations change logarithmically @courtesy Scott Brinker; chiefmartec. com

#2 d e t en m g a r f d re m i e w t s y un s n A eco

#3 Organizational silos & fragmented operating model

Coupons & Loyalty Finance Sales Technology Marketing e. Commerce Media Mobile

“The problem is that too many companies are essentially showing their organizational chart to consumers” — Bob Lord & Ray Velez, Razorfish

Well great, now how do we fix it?

drive C ONVERGENCE

#1 Convergence in data & technology ecosystem wiring = data + API + cloud technology consolidation connected experiences marketing operating system

#2 Convergence in skills technology ? creative media strategy marketing finance

#3 Organizational Convergence Marketing Technology

#3 Organizational Convergence TH EF AM OU RE O S G NYM AT R Marketing GHATechnology NE OU RQ N E UO T T NO E

#3 Organizational Convergence Sales Strategy Marketing Technology Media Finance

#3 Organizational Convergence Sales Strategy Marketing Technology Media Finance this is where the consumer touches the brand

Easier said than done; but then again, WHO said Marketing was easy

Thank You Mayur Gupta Global Head, Marketing Technology @ Kimberly Clark www. kcc. com Reach me at: Email: mayur. gupta@kcc. com Twitter: @inspiremartech Blog: inspiremartech. com