Training Deck 4 Web Design Web Design Your
Training Deck # 4: Web Design
Web Design Your website should be an investment in driving quality leads for your business. No longer is it good enough to simply have an online brochure, your site should be easily viewed on any device, easy to update with FRESH content that tells the story of your business, and improves your Search Ranking on sites like Google and Yahoo.
Your Website Should be a Source Of: ü Inbound Phone Calls ü Inbound Emails ü Online Purchases ü Appointments ü Email Newsletter Sign-Up ü Loyalty Club Sign-Up ü Grow Social Media Fans ü 24/7 Customer Service ü Key Recruiter
What Should a Website Do? When you look at a site ask the following questions: ü Do you have a clear vision of who the business is by logo, introduction, and visuals? A website needs: ü To entertain ü To Shop ü To inform ü Is the site engaging? Do you want to stay and explore or do you want to leave instantly? ü To communicate ü Does the homepage provide clear direction on services or product? Rule of thumb… ü Is there a call-to-action or place to contact the business on the homepage? ü To help you find stuff ü You have 5 seconds to capture a visitor to stay on a site and explore! ü Homepage is the most important page of the site.
Basic Website Inclusions Every Website Includes: Page Options: ü Custom, Professional Website Design ü Slider – up to 5 photos ü Responsive Design ü Product / Service Page – 10 products uploaded ü Social Media Links ü Photo Gallery – up to 30 photos ü Contact Forms ü Minimum 300 words per page ü Google Maps Integration ü Submission to Search Engines ü Contact Us page with form ü Calendar of Events Optional Widgets: ü SEO-Friendly Site Structure ü Social Media Logos ü Meta Keywords and Description ü Search Bar ü Site Map ü Video – if provided or purchased ü 2 Revision Opportunities ü Google Maps
Custom Quotes Required for the Following: ü Third Party Data Feed Integrations ü E-commerce ü Database Integration ü Logo Creation ü Member-Only Areas ü SEO Copywriting (300 Words) ü Custom Forms ü Stock Photos ü Realtor Sites ü Custom Photography ü Auto Dealer Sites ü Additional Domain / URL Management ü Custom Site Functionality
Site Development Process Developing a custom website all starts with the proper needs analysis. Once we understand your goals and strategy, we can recommend the best course of action and which site is right for you. The following details a typical 4 -6 week Launch cycle from kick off to completion. Custom designed, larger site launch timelines vary based on complexity of the job. 1. Initial Phone Meeting– Discuss design direction, and begin collection of logo, copy, artwork, photos to build your site. Once we have this info, the site build can begin. 2. First Design Draft – Within 10 -14 business days, you’ll see first draft. If we are on track and you approve, we begin adding content to the site. If changes are needed, you’ll see another draft within 7 -10 business days. Further drafts may incur an extra charge. 3. Working Site Proof – 7– 10 business days from approval of design draft, we’ll show you a live example of your site with uploaded content on our development servers. If approved, we’ll go to final launch stage, making any final tweaks and/or copy changes. 4. Final Draft – Within 3– 5 business days you’ll see the final site for one last approval before it goes live. 5. Go Live! - With final approval, we’ll make the website live, which can take up to 5 days for any final changes and to propagate across the web.
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