TRADITIONAL MEDIA Unit III Paper Development Communication Course

Traditional Media or Folk Media Rural India is a treasure trove of folk art,

Communication Value of Folk Media Ø Familiarity, personal contact, common language, intelligibility, credibility and

Highlighting Traditional Media The government’s efforts to revive and maintain folk media is seen

This media, however, is not patronized by the scholars. The Ministry of Cultural Affairs

Forms of Folk Media q Tamasha or Fun q Powada or Pawala q Keertana

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TRADITIONAL MEDIA (Unit III) Paper: Development Communication Course: BJMC, Semester: II Institution: DSPMU, Ranchi Teacher: Sumedha Chaudhury

Traditional Media or Folk Media Rural India is a treasure trove of folk art, theatre, music, dance and many kind of combinations of these all. Every region has its own folk art form that is immensely popular and relevant in that area. Being ancient forms of art the folk media is very close to the hearts of people its understanding direct and at personal level. Studies show that folk traditions are uniformly popular regardless of the educational social and financial standing of any community. Folk forms are religion, community, case culture, language or dialect-specific and bear association and values unique to them.

Communication Value of Folk Media Ø Familiarity, personal contact, common language, intelligibility, credibility and acceptance. Ø Audience participation, Adult Education, Attentiveness, Understanding, Reactions Ø Flexibility, Repeatability, Reach Ø Investment and the Cost Factor

Highlighting Traditional Media The government’s efforts to revive and maintain folk media is seen setting up of ‘Song and Drama Division’ under Ministry of Information and Broadcasting. This unit makes use of traditional folk and contemporary art like puppet dance-drama to communicate with selective areas. The private organization utilizing this media are ‘Social Action Groups’ (SAGs) with affiliations to different political, social and religious bodies.

This media, however, is not patronized by the scholars. The Ministry of Cultural Affairs has instituted awards to the folk performing arts. Some Developing Asian nations have come together and have started documenting and researching talk traditions. Philippines is one of the centres where such work is being done. Radio advertisement finales based on folk tunes promoting agricultural products are not new.

Forms of Folk Media q Tamasha or Fun q Powada or Pawala q Keertana q Yakshagana q Nautanki q Ram Lila q Jatra q Bhavai q Theerukoothu q Puppetry q Street Play