Tradition vs innovation contradiction in terms or the

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Tradition vs innovation: contradiction in terms or the right perspective? Davide Fava Democentersipe Brussels

Tradition vs innovation: contradiction in terms or the right perspective? Davide Fava Democentersipe Brussels October 11 th

Tradition: the transmission of customs or beliefs from generation to generation, or the fact

Tradition: the transmission of customs or beliefs from generation to generation, or the fact of being passed on in this way (oxford dictionary)

Innovation: the term innovation may refer to both radical and incremental changes in thinking,

Innovation: the term innovation may refer to both radical and incremental changes in thinking, in things, in processes or in services (Mckeown, 2008)

An alternative viewpoint…

An alternative viewpoint…

Production technologies

Production technologies

Tradition vs innovation tradition innovation

Tradition vs innovation tradition innovation

Competitiveness: is a comparative concept of the ability and performance of a firm, subsector

Competitiveness: is a comparative concept of the ability and performance of a firm, subsector or country to sell and supply goods and/or services in a given market

“Taking the bull by the horns" How to define the right perspective? How to

“Taking the bull by the horns" How to define the right perspective? How to improve the consumers awareness? How support the Agrofood innovation?

1° FIRST : HOW TO INNOVATE

1° FIRST : HOW TO INNOVATE

The evolution of the innovation model Exit from the cellar Share the ideas Involve

The evolution of the innovation model Exit from the cellar Share the ideas Involve the actors

Triple helix model “wealth generation” The Scientometrics of a Triple Helix of University-Industry-Government Relations

Triple helix model “wealth generation” The Scientometrics of a Triple Helix of University-Industry-Government Relations Loet Leydesdorff & Martin Meyer “novelty production” “public control”

2° SECOND : HOW TO STRENGHTEN THE CONSUMER’S AWARENESS

2° SECOND : HOW TO STRENGHTEN THE CONSUMER’S AWARENESS

Promote an alternative view point Involve the community in the creative process

Promote an alternative view point Involve the community in the creative process

Food products primary rights consumer citizens

Food products primary rights consumer citizens

Involve the fourth actor Quadruple helix model “wealth generation” Consumer/citizen “novelty production” “public control”

Involve the fourth actor Quadruple helix model “wealth generation” Consumer/citizen “novelty production” “public control”