Trademark By Victoria Kinney What is a trademark

Trademark By: Victoria Kinney

What is a trademark? • • Word Symbol Design Combination of these that a business uses to identify itself or something it sells

What can be protected through a trademark: • A word, group of words, phrase, or text • Name • A symbol, image, graphic, or design • A device

How do you know what is trademarked? • A trademark is followed by a trademark symbol • The symbol is a ® • This is only put on registered trademarks

What is the purpose? • To keep people from copying another persons idea • Made to avoid consumer confusion • Increases the importance in branding

Does it protect you? • Yes, it protects your idea • The idea of a symbol, design, or word can’t be taken by another for a company if you have it trademarked • That way nobody will take credit for your work

How does it protect? • Keeps people from taking credit for what you have done • This will keep you’re idea from getting taken by another • Won’t be able to be made and put in another persons hands

When do you need a trademark? • When you’re trying to protect: • company logo • slogan • design

Why would you want a trademark? • To avoid consumer confusion • So nobody will take your idea • To keep others from wanting to take credit for your idea

How much does it cost? • If you use a lawyer; probably about $1, 500 • It cost a lot of time • Usually around 18 -36 months

Examples of trademarks: • What is trademarked: Symbol – The Mc. Donalds golden arch is a classic example of a symbol trademark Name – Coco Chanel is a perfect example of a name that is a trademark Lyrics – A songwriter’s lyrics are trademarks

Work Cited: • http: //www. carrferrell. com/trademarkfaqs/#a 3 • http: //www. thomasfirm. com/trademarks. htm l • http: //www. lexingtonkylawfirm. com/intellect ual-property/trademark/what-is-a-trademarkor-servicemark/