Trade unions Whats an effective trade union Recruiment

Trade unions What’s an effective trade union?

Recruiment & Organising – where are you? Why do people join trade unions and why not? (AS 1) ● The image of trade unions (AS 2) ● Organising and recruitment responsibilities in the trade union (AS 5) ● 2 yourname © etui (year) titleofthepresentation

Recruitment & Organising – Do you need a change? ● Servicing unions: potential members make a cost – benefit assessment 3 yourname © etui (year) titleofthepresentation

A servicing example: jobb & liv (Sweden, Dk) What’s a trade union company? We have choosen to convert the traditional trade union ideology into a new dress with a business concept and a modern organisation. Hereby we have created the new definition trade union company…. 4 Jean-Claude Le Douaron© etui (year) Trade unions – servicing or organising?

Organising Turning back the tide (TUC)/ 5 Jean-Claude Le Douaron ETUI

Organising trade unions ● Put all efforts and resources on organising activities Recruit ”professional” organisers? ● Use the largest part of the budget and resources on recruitment campaigns? ● 6 yourname © etui (year) titleofthepresentation

Again: Servicing VS Organising Servicing Organising We do it for you! 7 AS 2 We do it together

Trade Unions need Members ● Democracy ● Accountability ● Transparency ● 8 The statutes

The statutes ● ● ● ● ● 9 Name, location Scope and objectives, values and tasks Membership; criteria, rights, privileges, influence, duties and fees Institutions of governance National, regional and local activities Negotiations Benefits at industrial disputes Auditing Amendment of statutes

A trade union needs to be visible ● At organised workplaces!!!! ● ● Local reps: shop stewards (what kind of training do they get…? Unorganised workplaces? Who is in charge of recruitment activities? ● What assistance, what tools cand they use? (Framework directive on information & consultation, EWC? . . OECD guidelines? ? ) ● 10

How to address potential members Remember 1: Most of the employees who are not members of TUs have never been asked to join. (Waddington) ● Remember 2: People who have left a trade union because they were dissatisfied will be very hard to convince to join again, if not impossible. . ● 11

Being in touch with the members ● Check AS 2 again: where would you like to be and how can it be achieved? How do you identify the concerns and the problems of the workforce? ● Are the members involved in formulating the demands and in the discussions about strategic issues. ● At local workplace level ○ At regional level ○ At national trade union level. . ○ 12