Trade Area Modification Approval Form Instructions Prior to

Trade Area Modification Approval Form Instructions: Prior to reducing or expanding a trade area, complete the following form and submit to the Director of Operations for approval. Trade Area should not be modified until the Director of Operations has approved the plan. Current Drive Time Review and Verification: _______ Review drive times within current trade area. Peak drive time _____ Minutes (North Border) Peak drive time _____ Minutes (South Border) Peak drive time _____ Minutes (West Border) Peak drive time _____ Minutes (East Border) Approved: Yes Revised Trade Area Drive Times: Peak drive time _____ Minutes (North Border) Peak drive time _____ Minutes (South Border) Peak drive time _____ Minutes (West Border) Peak drive time _____ Minutes (East Border) No Date ______ Demographics of New Trade Area: ## HH ________ Population ______ Income _______ $ per HH _______ Average Age _____ Demographics of Old Trade Area: ## HH ________ Population ______ Income _______ $ per HH _______ Average Age _____ Projected Net Sales (Period Average) ______ Current Net Sales (Period Average) _______ Operational Information: % of orders under 30 minutes _______ Multiples % _____ % of Weekly complaints (Last 3 periods/average) _____ Number of parking spaces available ______ Current # of riders _______ # of riders required with new boundary ______ Peak order hour _____ # of orders during peak hour _____ Submit with this form: n n n Map of new trade area with old trade area outlined. Outline new TA with pink highlighter. Outline old TA with blue highlighter. Indicate drive times on map in one minute increments. Show all direct competitors on map. Note volumes, if possible. Brief summary on the rationale to modify boundary. AM Signature Approving Signature Director of Operations Signature Approving Signature January 25, 2008 11 -1 Home Service Operations