TPOK KEIC Always at Your Service Welcome To

TPOK

KEIC Always at Your Service Welcome To On behalf of MICA & MICA KEIC Learning is a Life Long Process

Strategic Knowledge Management At Knowledge Exchange & Information Centre Reading is Energy and Vitamin

MICA KEIC Thank you for the tour of your library. It’s impressive to see a library which specialises in advertising - including clippings, TVC’s, magazines. My students would like to have such a place. PHILIP STUBBS Advertising Course Coordinator Charles Sturt University Australia 17/1/97 KEIC Always at Your Service

MICA KEIC A remarkable knowledge Centre ! The best in the country. The care, the facilities are brilliant! SUHEL SETH MD Equus 2/2/2002 KEIC Always at Your Service

MICA KEIC I wish there was a MICA library in my place of work. SUDIP Batch 2000 - 2002

Programme/Academic Activity • PGPCM • PGCDCM • PGCRCM • PGCCCC • Training • Consultancy • Industry The Power of Knowledge

KEIC Role is to Support • Students • Faculty Members • Visiting Faculty Members • Advertising Agencies • Marketing Research Agencies • Advertisers • Education Institutes • Media Houses • Others Knowledge Cuts the Competition

Approach to Collection Development People & Culture MICA Communication Management It’s not the Numbers but the lasting Value of Collection

Strategic Development of Collection Four Ways to Build Up KEIC Membership Database KEIC Database Strategy Wins the Objectives

Concentration on Communications Management and Related Areas Commercial Databases –Communication -EBSCO –Management -EBSCO –Sociology and Humanities - Questia –Creative - MAGindia –Business - ISI Emerging Markets –Statistics – Indiastat. com –Economics-CMIE-EIS Reading is Energy and Vitamin

International Membership for Two Reasons Professional update at Global Level Economics of Information • American Academy of Advertising (USA) • Asian Media information and communication centre (Singapore) • Assoc for Education in Journalism and Mass Communication (AEJMC), USA • Broadcast Education Association (USA) • Design Management Association (USA) • International Communication Assoc (USA) • European Case Clearing House (ECCH), UK Information never exhausted because of consumption

Indian Membership • Audit Bureau of Circulation (India) • The Advertising Club Bombay • Association of Indian Management Scholars (India) • Consumer Education and Research Society • Indian Society of Advertisers • Confederation of Indian Industry • The British Council Library • All Indian Management Association • Retailers Association of India (RAI) Library Sharpens the Reader’s Knowledge

Database Against Membership • ECCH Case Study • Design Management Institute Database • International Communication Association • Assoc of Edu in Journalism and Mass Comm. • Asian Media Info. And Communication • Audit Bureau of Circulation • Advertising Club Bombay Information has no Diminishing Returns

MICA Knowledge • Journal of Creative Communications • MICA Res. Rev. Series • MRMR • MUMR • Dissertation • CCC Creative Work • Seminars • Conferences Internal Research is External Equity in Knowledge World

KEIC Database • Bibliographic –AAA (1505) –Book (5454) –Periodical (Abstracts – 12740) –Case study (995) –Non-book Materials (963) • Full Text –Dissertation/Summer reports (775) –Newspaper Database (86000) • Creative –Television Commercial (18000 TVC) –Radio Commercial (Jingle) (425) –Print Ad (785) Bridging Information Gap is the Real Role of the Librarian

KEIC’s Bird Views • Books: Title-5454, Nos. -5972 • Magazines: 56 • Journals: 98 • Electronic periodicals: 9650 • Electronic Newspapers: 108 • E-books: 65, 000 • Library Server (215 GB) • Wi-fi environment • Library Portal on Intranet and Internet (known as Libraryonline) Deliver More Than Expectations and Before Time

KEIC Services • 24 x 7 • Circulations • Article Alerts • New Arrivals • Product Information Service • Monthly Briefing Service • Monthly Monitoring Service • Creative Service • Libraryonline on membership • Foreign Job Opportunity • Alumni Membership User/Reader/Patron is our Boss

Philosophy of KEIC • How to spend wisely • Communication gap • Interiors • Never say no • Noblest profession of the World • Proactive approach • Self motivation • Librarian should know more than a user Small Things Always Bother/Matter to Librarian and Users

WHY TO GO TO MICA KEIC ? Update the information Assignment Submission Survey Research Presentation, Project Research/Dissertation Placement

HOW TO LOCATE A BOOK? Note Class No 808. 02 Author ID GIB Acc. No. 2616 808. 02 GIB 2616 Membership

GENERAL INFORMATION Check Out Library Books Timings Use the Resources Carefully Place Where Book/s Can be Misplaced –Classroom –Auditorium –Working in Group –Computer Center, Canteen

Thank You Future Belongs to us