ToysClothing Merchandise Globalization of Japanese Pop Culture Japanese

Toys/Clothing Merchandise Globalization of Japanese Pop Culture

Japanese products that are globally available and massively consumed: Fashion Trends Kimono Kanji Shirts Japanese Tattoos Harajuku Girls Shibuya Girls Superflat Accessories Toys and Such • Ukiyo-e • Sanrio • Video Games • Other electronics

Fashion Trends: Kimono – Kimono vs. Yukata

Fashion Trends: Kimono – Western Hybrids

Fashion Trend: Kanji Shirts

Fashion Trends: Japanese Tattoos

Fashion Trends: Harajuku Girls

Fashion Trends: Harajuku Girls – Western “Where Commercialization the catwalk got its claws, all you fashion know-it-alls / With your underground malls in the world of Harajuku / Putting on a show, when you dress up in your clothes / Wild hair color and cell phones / Your accessories are dead on” “Did you see your inspiration in my latest collection? Just wait 'til you get your little hands on L. A. M. B. ”

Fashion Trends: Shibuya Girls

Fashion Trends: Superflat

Ukiyo-e • "pictures of the floating world" (浮世 絵) • motifs of landscapes, theatre and pleasure quarters • an ironic allusion to the homophone term "Sorrowful World" (憂き世) • mass-produced

Sanrio

Other Electronics

Video Games Large and growing industry in both Japan and the U. S. Proportionally larger console games market (relative to computer games) in Japan than in the U. S. 2 of the top 3 video game corporations are from Japan has the second largest market for computer and video games (after the U. S. ) Nintendo, Sony, and Microsoft

Video Games: “Wii would like to play” • One of the most powerful video game companies in the industry • Products: Wii, DS, Game. Boy, Game. Cube, Donkey Kong, Super Mario Bros. , Legend of Zelda • Both the oldest intact company in the video game console market and one of the largest and most well-known console manufacturers • Currently ahead of Microsoft and Sony in the market due to its creation of the revolutionary Wii

Video Games: “like. no. other” • one of the leading manufacturers of electronics, video, communications, video games, and information technology products for the consumer and professional markets • 5 operating segments — electronics, games, entertainment (motion pictures and music), financial services and other • As a semiconductor maker, Sony is among the Worldwide Top 20 Semiconductor Sales Leaders

Video Game Markets 1) US 2) JAPAN 3) United Kingdom

What’s happening Increased M&A activity among top developers: Square Enix Restructuring of Sega Nintendo + Bandai Focus on International Markets through Exports due to heavy product availability domestically.

Shipments Thanks to increased shipments to international markets, total shipments by manufacturers have been increasing since 1999 in spite of the slowdown in the Japanese market.

Domestic Video Game Market Sales of home video games (based on current retail prices) in Japan fell 18. 4% to ¥ 501 billion in 2002

Who runs Japan?

Domestic Hardware

Out of Japan

Things I Love About Japan I have never understood the fascination that so many Americans have with Japan, but when I see something like this I have to admit, they have some unbelievable shit over there. On the left is an arcade game called Boong Ga in which you, the player, try to cram a plastic finger up a virtual woman's ass. The harder you shove, the more reaction you get from the computerized face on the screen. I really have nothing to add to this. And on the right, we have mascots for the game - one with a giant hand for a head and one who appears to be dressed with a fecal motif. Amazing stuff. I want this game.

Household Japanese names in the US Sonic the Hedgehog Pac Man Ryu Super Mario Raiden Dance Revolution

Globalization and Japan The movement of ideas, goods, services, people and information across international boundaries with increasing velocity.

Film in Japan 2006 - first time in 21 years that Japanese film took the majority share in the box office Japanese film grossed $890. 5 million (53. 2%) -Foreign film grossed $783. 6 million (>18. 5%) 417 out of 821 film releases were Japanese

Film in Japan Hollywood still continues to top the Japanese box office Pirates of the Caribbean: Dead Man’s Chest ($82. 8 million)

Film in Japan Top Foreign Films Harry Potter and the Goblet of Fire (11/05) ($91 million) Pirates of the Caribbean: Dead Man’s Chest ($82. 8 million) The Da Vinci Code ($74. 7 million) The Chronicles of Narnia: The Lion, the Witch and the Wardrobe ($56. 7 million) Mission: Impossible III ($42. 6 million) Top Domestic Films Tales From Earthsea ($63. 2 million) Umizaru 2: Test of Trust ($56. 7 million) Suite Dreams ($50. 2 million The Sinking of Japan ($44. 1 million) Death Note: The Last Name ($43 million)

Film in Japan Domestic Films top 10 produced by TV networks many were inspired by TV dramas

Japanese Film in America Horror/Thriller Remakes Ringu 1998 – (The Ring 2002) Kairo 2001 -- (Pulse 2005) Dark Water 2002 -- (2005) Ju-on (The Grudge)

Japanese Film in America Samurai Films Yojimbo and Clint Eastwood The Hidden Fortress and Star Wars (fashion also) The Seven Samurai and The Magnificent Seven Zatoichi and Blind Fury Red Sun Ronin The Last Samurai

Japanese Film in America

Japanese Film in America

Japanese Film in America

Japanese Television Outside of Japan Availability Online viewing Youtube. com Watchanimeonline. com Bittorent sites Blogs

Japanese Television Outside of Japan NHK WORLD Aims to promote “international understanding” by “offering objective descriptions of contemporary conditions and viewpoints in Japan and the rest of Asia”

Japanese Television Outside of Japan NTV - Nippon Television Network Over 150, 000 titles Genres include Dramas, Animations, Feature Films and Documentaries

Japanese Television Outside of Japan NTV Global network spanning Asia, Europe, Middle East and America

Japanese Television Outside of Japan TBS - Tokyo Broadcasting System Also has a broad global network

Japanese Television in America�

Foreign Television in Japan Recent increase in popularity 24 Prison Break Lost

Foreign Television in Japan AXN Run by Sony Broadcasts foreign TV series and movies in Japan CSI Lost Alias Bilingual Programming (Japanese/English)

References http: //www. tbs. co. jp/eng/index. html http: //www. nhk. or. jp/nhkworld/english/aboutnw_e. html http: //www. variety. com/article/VR 1117958347. html? categoryid= 13&cs=1 http: //axn. co. jp/information/english. html http: //www. ntv. co. jp/english/ http: //en. wikipedia. org/wiki/Cinema_of_Japan http: //en. wikipedia. org/wiki/Samurai_cinema

Food Trends The Globalization of Japanese Cuisine

Sushi Raw Fish’s Story of Global Acceptance Japanese cuisine was seen as the next ‘hot’ ethnic food by food conglomerates in the late 1980’s Sushi was often viewed as an ‘authentic’ food representation of Japan Sushi was not globally popular until the mid-1990’s Over time sushi has changed in methods of preparation and who is qualified to prepare it

How Sushi Became Mainstream Sushi was originally popular among the American business elite who flew across the globe for international business trips during the 60’s & 70’s By the late 80’s sushi eventually grew popular among European and Japanese business elite as the cuisine of ‘health, innovation, and convenience’

Cross Over However cross over to a global market was not easy Up until the 60’s & 70’s, the American embassy and various European governments warned that when going abroad to Japan, to only eat tempura (lightly fried seafood) or teriyaki, but to avoid raw foods like sushi for fear of the ‘stomach churning’ it would cause

The Emergence of the ‘California Roll’ The appearance of the California roll can not be understated, it allowed those who could not (vegetarian) or did not want to eat raw fish, another option Internationally known chef Nobuyuki Matsuhisa was one of the first known Japanese chefs to compromise on the issue of using raw fish in sushi One of his techniques: dousing paper-thin fish in hot oil, in effect ‘flash-cooking’ it and maintaining the integrity of a minimally processed dish

Yo! Sushi is a fast-food restaurant specializing in Japanese cuisine that was created in 1997 in London It has since grown to 27 locations in England 4 locations in the Middle East including Duabi and Kuwait as of 2006

Is Yo! Sushi Authentic? Yo! Sushi’s advertising department also states that they try to "stick closely to the Japanese sushi tradition” However they feature dishes like the ‘Philadelphia roll’ which is smoked salmon and cream cheese wrapped in sticky rice and seaweed And the style of the chain of restaurants features a conveyor belt to serve the food Customers average a 12 minute sitting time and a restaurant that seats as little as 15 can have over 400 visitors a day

Modern Japanese Restaurants However top Japanese chefs like Nobuyuki Matsuhisa also cultivate a sense of the new His dishes are often times considerably more elaborate than a traditional serving of sushi or maki And the 15 restaurants that are part of the Nobu Group feature modern décor and track lighting like any other western-style restaurant

Hybridization But what is really authentic? Dishes like fried karage (shrimp and veal to the left) are favored dishes among the Japanese These also happen to be high-fat western importations and include a change of preparation of meats that were originally inspired by the light frying technique known as ‘tempura’ in Japan

Importation On the flip-side there has been a constant importation of western foods in Japan. Which leaves the question: what is really authentically Japanese? From the change of rations of soldiers during World War II to the mass availability of Mc. Donalds in urban areas like Tokyo, food culture in Japan has changed a great deal Recent trends indicating this besides information on the latest food fads - include articles about the clothing size of Japanese women going up and a slight increase in obesity among the general public in the last 5 years

Global Market and Impact Sushi has gotten to be a such a hot commodity in Japan that it now ‘imports nearly a-quarter-ofa-million tons of farmed salmon a year, approaching the levels for tuna’ Tuna or salmon is either locally consumed or re-packaged and distributed among global commercial seafood wholesalers 'Even nine years ago, when we started Nobu in Park Lane, you'd struggle to get the ingredients. Now you can get anything'

Hybrid Food Culture Much of the exportation of Japanese food has been precipitated by a claim to represent authentic ‘Japanese cuisine’ but many dishes are so far removed from their original predecessors that claiming ‘authenticity’ maybe a little far reaching But the appeal for something different and exotic and expectations on the market’s ‘next big thing’ complicate what’s considered original because of the dynamic process of supply and demand