TOWARDS ORGANIC ASIA A FOOD SYSTEM APPROACH TO

TOWARDS ORGANIC ASIA : A FOOD SYSTEM APPROACH TO SUSTAINABLE DEVELOPMENT BUSINESS FOR THE COMMON GOOD Social and Sustainable Science in ASEAN 2018

MOU in 2009 : CBS, CU & SNF

Sustainable Food Systems = System Leadership

Peter Senge at Sustainable Food Lab Rotterdam, 9 -11 June 2015

LEADERSHIP CAPACITIES 1. Co-creating vs. Reactive Problem Solving 2. Reflective Conversations 3. Seeing Systems

UNSUSTAINABLE FOOD SYSTEM Production Distribution Consumption Each in the hands of competing parties who want to maximize profit and minimize costs

Sustainable Development Goals (SDGs) Millennium Development Goals 2000 > 2015 Sustainable Development Goals 2015 > 2030 AGENDA 2030 Can we reach sustainability by “business-asusual”?

Joseph Stiglitz (2010) • Nothing less than a paradigm shift will do. Bhutan Report to the UN 2013 • Happiness: Towards a New Development Paradigm 2018 • Sustainable Food Systems and social entrepreneurship central in the new economy

Sustainable Food Lab (in USA – Peter Senge and Hal Hamilton – and now also in Thailand) Exploring new development partnerships • Farmers – Business sector – Consumers • Philanthropy/non-profit – Social entrepreneurship – Business sector • Governments – Business sector – Civil society • Farmers’ – Consumers’ alliances • Learning organizations (Peter Senge) – Local wisdom and informal education – Academic support and evidencebased research Business for the common good

Organic Food for All

Consumer choice is a myth when it comes to food. What we eat is determined by corporations and governments and by mega trends: the use of fossil fuels in all parts of the food chain; the commercialization of our lives. Gunnar Rundgren Global Eating Disorder : How They Make Food Cheap

THE HOMOGENIZED FOOD SUPPLY Bringing the Food Economy Home: Local Alternatives to Global Agribusiness By Helene Norberge Hodge

Stolen Harvest : The Hijacking of the Global Food Supply By Vadana Shiva The impact of globalized, corporate, agriculture on small farmers, the environment and the quality of the food we eat.

Food Miles Transportation cost Food has been transported unnecessarily around the globe

Post Harvest Loss -30 -50% food loss in various supply chains. -Only 5% right now to address this If we reduce post harvest loss: - increase incomes of smallholders up to 15%

Industrial Food/Agribusiness Food Crisis We are at risk in every step Food Risk Health Problems

The TRUE Cost of Food • Unravelling the Food-Health Nexus (International Experts Panel and Future of Food movement) • Ballooning billions: the hidden costs of our food systems 1. Promote food system thinking (food literacy) at all levels 2. Secure scientific integrity and research as a public good 3. Reveal the TRUE Cost of industrial food 4. Bring the positive impacts of alternative food systems to lights (health, social cohesion, education, culture, landscapes, climate balance, new economy etc. ) 5. Build participatory governance and joint service design

NCD – NON COMMUNICABLE DISEASES Cancer, diabetis, heart diseases, high blood pressure and etc.

UNICEF South-East Asia • In Thailand , child under-nutrition and obesity are both on the rise. Between 2006 and 2012 undernutrition among children increased from 5% to 7% and overweight from 8% to 11%. • UNICEF, Global Compact and Save the Children: Children’s Rights and Business Principles. • Is the food industry co-responsible for food crisis among children?

WHAT IS Social Enterprise ? Social Entrepreneur ?

SYSTEMIC CHANGE social entrepreneurs changing the system spreading the solution and persuading entire societies to move in different directions.

A social enterprise is a business created to further a social purpose in a financially sustainable way. Business for the Common Good

Worlds Apart Civil Society Business

Multi-sectors Traditional business Traditional non-profit Social Enterprise

Civil Society Cooperatives Community enterprise Social enterprise Philanthropy Impact investment CSR Business

GREEN MARKET NETWORK STARTED IN 2006, BANGKOK NETWORK OF PRODUCERS - SOCIAL ENTERPRISES CONSUMERS

Suan Nguen Mee Ma social enterprise

Dairy Home Pruitti Organic Dairy products

Grassroot Innovation Network Co. , Ltd.

Min Mindful Markets Asia Forum in 2014, 2015, 2016, 2017

Seikatsu Club Consumers’ Cooperatives, Japan Mr. Kato and Ms. Ryako ". . . for creating the most successful, sustainable model of production and consumption in the industrialized world. "

34 Collective Buying & Distribution Systems u Delivery for groups u Individual delivery u Small scale shops

Hansalim Consumer Cooperatives South Korea Hansalim vists Thailand

Institutional kitchen : Schools, Hospitals Green shop Green Fairs Channels Green Catering CSA Weekly Markets Events LDC/DC

Green Procurement : Institutional consumers schools and hospitals

Thank you