Toward Zero Deaths A National Strategy on Highway

Toward Zero Deaths A National Strategy on Highway Safety Joseph S. Toole Associate Administrator for Safety Federal Highway Administration

Fatalities and Fatality Rate, by Year -16. 4% -10. 9% 2 -9. 7%

Changes • Progress… lowest fatality levels in 50 years • Greater collaboration and integration • New technologies and innovations • Global sharing and learning • Social norms changing 3

Challenges • Public complacency…acceptance • Competition for resources • Nation’s focus on • Political will • Implementing what we know works 4

Creating a Plan for the Future • Engage a broad base of stakeholders through a shared vision • Identify critical gaps and needs • Assess what has worked, what hasn’t • Create a framework for addressing needs • Build synergy toward action 5

Why Now? • New political leadership • Reauthorization • Uncertain trend for the future • Better use of limited resources • Build on our success 6

Foundation to Build From • Strategic Highway Safety Plans in each State • AASHTO-lead Strategic Plan from 1998; updated in 2007 • Individual organizations’ objectives • Data and analysis from multiple sources 7

Two Tiers Building the Foundation of Safety Cultural Change Bring together a wider range of highway safety stakeholders to work toward institutional and cultural changes Change Americans’ attitudes toward highway safety Identify and create opportunities for changing American culture as it relates to highway safety Develop strong leadership and champions to directly impact highway safety through 4 Es as well as policy, public health, communications, and other efforts Bring about cultural changes and strengthen leadership while improving the effectiveness of current activities 8 Current programs and technologies can result in substantial reductions in fatalities Guide and framework to enhance current national, state and local safety planning and implementation efforts

Ten White Papers 1. Future View of Transportation: Implications for Safety 2. Safety Culture 3. Safer Drivers 4. Safer Vehicles 5. Safer Vulnerable Users 6. Safer Infrastructure 7. Emergency Medical Services 8. Data Systems and Analysis Tools 9. Lessons Learned from AASHTO plan 10. Lessons Learned from Other Countries 9

Next Steps • Identify and understand challenges and opportunities in reducing highway fatalities • Stakeholder Summit on August 25 -26, 2010 in DC • Outline for the national strategy in 2010 • Finalize strategy in the following year 10

How Can You Be Involved? • Process to develop the strategy must be both comprehensive and cross-cutting • Need input and involvement from a broad base of stakeholders • A Stakeholder Group is being established to provide additional input and feedback throughout the process • To join, contact Kelly Hardy of AASHTO at khardy@aashto. org or 202 -624 -5868. 11

Steering Committee • AASHTO, Kirk Steudle Ex-Officio Members: • AAMVA, Neil Shuster • Joe Toole, FHWA • GHSA, Barb Harsha • Bill Quade, FMCSA • CVSA, Steve Keppler • Marlene Markinson, NHTSA • IACP, Vincent Talucci • NACE, Anthony Giancola • NASEMSO, John Bixler 12