Tourism in France and in Academic courses Intourmarket

Tourism in France and in Academic courses Intourmarket March 14, 2010 - Moscow Aix-Marseille University (Gap Campus) Master’s Course in Tourism : PROMOTING HERITAGE & ENVIRONMENT, MANAGING LAND & RESORTS IN MOUNTAIN AERAS

Tourism in France and in University Courses Major points : • Tourism in France 1) Recent changes in the tourism industry a) New practices b) New directions 2) Tourism in Academic Courses a) How do university courses take these changes into account? b) An example of a course: the Master’s degree at Gap University - France

1 Tourism in France 1990 France: world’s tourist destination #1 82 million international tourists (2007) • Origin: Europeans mostly • Eastern European countries= 4% Notre Dame : 14 million visitors

1 Tourism in France Revenues = $ 46. 3 billion (2006, World Tourism Organization) • Share in France’s GDP = 8. 3% • Share in France’s Southeastern region GDP = 12% High Mountain National Park Ecrins Mountains

2 Tourism in France a) Recent changes in tourist activities new aspirations • • wellbeing return to nature and emphasis on comfort need for cocooning and security increasing demands

2 Tourism in France a) Changing practices in tourism new watchwords • less work, less stress and more leisure • less consumption-oriented • more sharing and exchanges

2 Tourism in France b) New directions • plan and develop : enhance the attractiveness of an area • more sustainable tourist activities • aim for excellence and customer satisfaction Sustainable-oriented tourist policies

3 Tourism in universities How do university courses incorporate these new guidelines ? University Tourist Diploma Courses • General training service planning • Specific training service delivery

3 Tourism in universities Example of a Master’s Course: PROMOTING HERITAGE & ENVIRONMENT, MANAGING LAND & RESORTS IN MOUNTAIN AERAS • • • Gap University - France Objectives : 5 major subjects Environnement Land planning Sport and leisure activities Management Systems Sustainable tourism Gap

3 Tourism in universities b) Sustainable tourism applied to event tourism • • • on the Tour de France 2006 Winter Olympics in Turin Ice hockey Internationals Downhill skiing inter-university championships Rock-climbing and white water competitions Mountain-bike competitions