Tourism Hospitality Retail and Leisure Services Industry Sector

Tourism, Hospitality, Retail and Leisure Services Industry Sector in the UAE R&D Department National Qualifications Authority, UAE October 2016

UAE Vision 2021 Indicator 2012 results 2021 targets Competitive knowledge economy (selected targets): Non-Oil Real GDP Growth 3. 2% (Preliminary 2015) • Economy diversification • Expansion of the private sector • Emiratisation Global Competitiveness Index Rank 16 (2016 -2017 Report) Share of UAE Nationals in the Workforce 0. 61% (2015 Estimate) 8% Emiratisation Rate in the Private Sector 1. 08% (2015) 5% 5% Among the top 10 countries Target: A nurturing and sustainable environment for quality living Emiratis will enjoy the highest living standards, long and healthy lives, first-rate education and well-rounded lifestyles guaranteed by excellent public services and recreational activities, within a safe and rich natural and social environment. Public authorities will ensure that the people of the UAE can thrive in an environment rich in cultural and recreational activities, including sports and entertainment. Dynamic public initiatives will be complemented by a growing number of privately organised events, festivals and exhibitions.

Occupations and Careers Handbook for UAE Nationals From a range of national activity indicators, twelve (12) industry sectors were identified. No. Code Industry sector 1 A Government services and public administration 2 B Community, health and social services Business, administration and financial services Tourism, hospitality, retail and leisure services including personal care services 3 C 4 D 5 E 6 F 7 G 8 H Utilities and infrastructure 9 I Energy resources – oil, natural gas, petrochemical, chemical and mining/quarrying 10 J Manufacturing 11 K Logistics and transport 12 L Agriculture, livestock and fishery Arts, culture and entertainment Education, learning and social development Building and construction, estates and assets development and management About 20, 000 UAE nationals enter the job market every year (Emirates National Development Programme (ENDP). The Handbook acts as an important reference for employment opportunities in the key sectors. Tourism, Hospitality, Retail and Leisure Services Job opportunities: • Hotel manager • Banqueting manager • Booking manager • Conference and event planner • Travel manager • Tour coordinator • Shopping mall manager Example employer Hotels, resorts, entertainment companies, AD Tourism and Culture Authority (TCA Abu Dhabi), Tourism Development & Investment Company (TDIC), shopping malls and retail shops, national air carriers and airport companies, touristic destinations, theme parks, etc.

Tourism development in the country Saadiyat Cultural District EXPO 2020 Dubai Yas Waterworld Louvre Abu Dhabi Guggenheim Abu Dhabi Sh. Zayed National Museum Dubai Opera Formula 1 Abu Dhabi Ferrari World Abu Dhabi

Retail sector Thanks to tax free sales, shopping in the UAE is an attractive additional advantage of tourism. The number of malls and retail shops is expected to continue to grow, with the expansion of the tourism industry. The UAE ranked 7 th in the Global Retail Development Index for 2015 Market expected to reach Dh 200 billion by 2017, growing by 5% on average each year. Dubai ranked 2 nd “Best Shopping City” in the world after New York, according to a readers' survey by popular travel website Condé Nast Traveler (CNT). Dubai's retail market would surpass $52 billion in sales by 2020 with average annual growth of more than 8%. Source: Department of Economic Development, Government of Dubai, Dubai Chamber of Commerce and Industry An array of 70 malls and hundreds of other outlets caters to a domestic market of more than four million residents and 15 million visitors annually. Retail and wholesale trade accounts for 29% of Dubai's gross domestic product. The sector is expected to boost its business to Dh 140 billion by 2021 from current Dh 107 billion. A key growth driver of the sector is Dubai Strategic Plan and the World Expo 2020. Low engagement of Emirati nationals due to low-entry packages, long working hours and a perceived lack of status.

Job opportunities Bayt. com Middle East Job Index survey (summer 2016) Hiring intention: Highest % Banking/finance industry 74% Hospitality/recreation/entertainment 73% Telecommunications industry 71% Lowest Government/civil service % 58% The majority of companies hiring in the next three months are looking to fill junior and midlevel positions. The private sector is expected to offer the most employment options in the next few months and be the driving force of job growth in the MENA region. Private sector engaged the largest share of the employed population (61. 0%), followed by the government sector with 12. 4%. 76. 6% of the employed UAE nationals work in the government sector and 5. 8% in the private sector.

Hospitality activity STR: Middle East and Africa hotel pipeline for August 2016 UAE reported 28, 082 rooms in 97 hotels to be under construction. According to Dubai’s Department of Tourism and Commerce Marketing (DTCM), of the hundreds of thousands of people employed in the hospitality sector, an estimated 3160 are Emiratis (as of 2014). Fujairah Statistics Centre

Emiratisation initiatives Dubai Parks and Resorts • recruitment roadshows across the country to employ 1000 Emiratis over the next year. • 800 Emirati candidates with high school education or below will be provided six months of training. Jumeirah group (the global luxury hotel company and a member of Dubai Holding) has launched an Emiratisation initiative on social media to encourage UAE nationals to pursue careers in hospitality. Abu Dhabi Tourism and Culture Authority • Khibrati programme gives Emirati students part-time jobs in the hospitality sector while they continue their studies • programme that trains students to work in hotels. Expo 2020 Dubai • is likely to create 277, 000 jobs • the number of tourists in Dubai to reach 20 million people Dubai’s Department of Tourism and Commerce Marketing • The Emiratisation Task Force was formed in 2002 to build awareness of career opportunities within the hospitality sector • “START” vocational training programme for UAE nationals to work in the hospitality and tourism sectors • aims to increase the number of Emiratis working in the sector by 15% a year until 2020 in accordance with the Tourism Vision 2020.

Qualifications endorsed by NQA 105 endorsed qualifications 45 Industry sector (as of August 2016) Tourism, hospitality, retail and leisure services, including personal care services Subsector code Sub-sector D 65 Personal service D 70 Retail D 80 Tourism 29 Tourism, hospitality, retail and leisure services, including personal care services 16 3 4 10 Personal service Retail Tourism 2 2 Community, health Business, Tourism, Education, learning Building and social services administration and hospitality, retail and social construction, financial services and leisure serivces development estates and assets including personal development and care services management 1 Utilities and infrastructure Logistics and transport 9

Endorsed qualifications in tourism, hospitality, retail and leisure services, including personal care services by qualification type and QF level Qualification types: Principal qualification Composite award Component award Tourism, hospitality, retail and leisure services, including personal care services Level 1 Level 2 Level 3 Principal Qualification Level 4 Level 5 Composite Award Level 6 Component Award Level 7