Touching Hearts The Donor Next Door Presented by

Touching Hearts: The Donor Next Door Presented by Liz Ngonzi Adjunct Instructor, New York University Heyman Center for Philanthropy & Fundraising Founder / CEO, Amazing Taste, LLC Wednesday 7/12/2011 16. 00– 17. 30 Kenya Association of Fundraising Professionals th 18 Eastern Africa Resource Mobilisation Workshop Mombasa, Kenya @Liz. Ngonzi

@Liz. Ngonzi

What types of donors does your NGO typically target? @Liz. Ngonzi

Your NGO’s efforts to engage Africans and the Diaspora Source: windconcernsontario. wordpress. com @Liz. Ngonzi

Celebrity colonization of Africa Source: motherjones. com @Liz. Ngonzi

African charity Google image result Source: http: //www. coloribus. com/adsarchive/prints/childrens-charity-african-3777805/ @Liz. Ngonzi

African Charity Google Image Results Source: http: //bestofmichaeljackson. jclondon. com/2010/05/15/ph oto-big-hearted-michael-jackson-in-africa/ Source: justjared. buzznet. com Source: heartacheinafrica. blogspot. com Source: theatlanticwire. com Source: telegraph. co. uk Source: politico. ie @Liz. Ngonzi

Paradigm shift Africans Act 4 Africa http: //youtu. be/3 Mm 9 n. BTwg. Yg @Liz. Ngonzi

Paradigm shift Source: http: //www. ladybrillemag. com/2011/08/ladybrillemagazines-2011 -best-african-inspired-blogs-to-read. html Andrew Adansi-Bonnah, 11 yearold Ghanaian boy raising $13 million for famine victims. @Liz. Ngonzi

Paradigm shift case study: “Sticks in a bundle are unbreakable. ” ~Kenyan Proverb @Liz. Ngonzi

Enabling factors for engaging donors next door Source: Annansi Chronicles 1. Recognition of the strength and value of the Diaspora 2. Innovations developed on the continent to its people’s benefit 3. Increased connectivity driven by growth of online / mobile channels 4. Rise of African bloggers and story tellers 5. Re-branding of Africa to increase tourism and investments 6. Strengthening relationship between Africa and African-Americans @Liz. Ngonzi

African Diaspora Worldwide Source: nationmaster. com @Liz. Ngonzi

Source: nationmaster. com African Diaspora Worldwide Your Potential market: 40 million+ @Liz. Ngonzi

30 million emigrants from Africa’s 54 nations send $40 billion / annum to their families and communities on the continent. Source: International Fund for Agricultural Development (IFAD) @Liz. Ngonzi

Giving priorities Target: African Americans African Immigrants Geographic Focus: While many focus on domestic giving, organizations such as Africacare have facilitated their giving to Africa. Individuals are most interested in giving back to their own country. Causes Supported: Humanitarian causes; institutional development (schools and churches); social issues; education; political causes; and arts and cultural enrichment. First- and second-generation immigrants typically give back via remittances to their families and communities. Type of Giving: Tend to donate to individuals and organizations in immediate need rather than making more formal planned gifts to open-ended funds and charities. Have limited interest in providing unrestricted funds to cover global efforts or overhead. Sources: http: //carnegie. org/publications/carnegie-reporter/single/view/article/item/200/ http: //www. slideshare. net/Global. Giving/globalgiving-diaspora-fundraising @Liz. Ngonzi

Myths about NGOs that you need to overcome Source: http: //www. webseoanalytics. com/blog/the-top-20 -seo-myths-you-should-be-aware-of/ @Liz. Ngonzi

Overcoming the myths @Liz. Ngonzi

Where to engage the African Diaspora Source: http: //www. mediabuyerplanner. com/entry/109112/social-media-cause-engagement-linked-forafrican-americans-and-hispanics/ @Liz. Ngonzi

Where to engage the African Diaspora Source: http: //www. thinkwithgoogle. com/insights/library/infographics/five-truths-of-the-digital-african -american-consumer/ @Liz. Ngonzi

Bonus: China has a strategy for Africa… what’s yours for China? Source: http: //www. fastcompany. com/magazine/126/special-report-china-in-africa. html @Liz. Ngonzi

Asante Sana! ? @Liz. Ngonzi

Liz Ngonzi En 33@NYU. edu / Ngonzi@Amazing-Taste. com @Liz. Ngonzi +1 646. 397. 7782 Slide. Share. net/Elizabeth. Ngonzi Epsilen. com/en 33