TOTAL TIME SPENT ON DAILYHUNT APP UNDER APP

TOTAL TIME SPENT ON DAILYHUNT APP UNDER APP CATEGORY Rest of the Apps 13. 6 3. 7 (In Billion Minutes) 3. 7 bn Minutes = 21% of app share *com. Score Data News / Information Category

DAILYHUNT AUDIENCE IS MOST ENGAGED 121. 2 Minutes 9. 4 9. 8 HT Media The Indian Group Express *com. Score Data 10. 7 Jagran Group 13. 6 15 16. 3 India Today ABP News India. com Group Network 20. 5 NDTV 22. 3 Bhaskar Group 27. 8 News 18 37. 2 TOI Group Dailyhunt

CONSUMPTION PATTERN Time spent on Mobile 80% Time spent on DESKTOP *com. Score Data 20% News / Information Category

IMPACT OF INDIAN LANGUAGES ON MOBILE Time spent on local language platform is 72% ENGLISH of that Mobile ENGLISH *com. Score Data News / Information Category

INDIA’S LARGEST LOCAL LANGUAGE CONTENT PLATFORM ON MOBILE USERS LOVE DAILYHUNT! Time Spent on DH *com. Score | Nov/Dec ‘ 17 3. 6 bn minutes 3. 7 bn minutes ≈ Entire news category consumption on desktop

Time spent on DAILYHUNT is more than any other platform on mobile and desktop *com. Score Data News / Information Category

DAILYHUNT V/s COMPETITION (Daily Active Users) Youtube – 51 mn 3 rd largest platform for DAUs Truecaller – 23 mn DAILYHUNT– 9. 2 mn com. Score | November’ 17 News/Information Category

DAILYHUNT: INDIA’S NO. 1 CONTENT APP 9. 2 mn Daily Active Users 1 lakh+ Articles daily 35 mn Monthly Active Users 650+ Content Partners 121 mins App engagement per user per month 14 Languages

DAILYHUNT: AUDIENCE PROFILE High Millennial audience reach Dailyhunt Content Usage 42% 30% 17% 5% 4% 13 -17 18 -24 25 -34 35 -44 Consumption by age – 80% male | 20% female 45 -54 55% of traffic from top 20 cities 2% 55+ balance 45% from as widespread as 5000 towns

MONTHLY ACTIVE UNIQUE USERS 1. 22 2. 09 0. 64 0. 45 0. 1 0. 09 8. 7 1. 04 Total MAUs – 35. 02 million 2. 21 2. 97 6. 89 4. 26 Hindi Kannada Punjabi English Gujarati Urdu 4. 31 Tamil Marathi Bhojpuri Telugu Bangla Malayalam Oriya

USER TARGETING ON DAILYHUNT HANDSETS LANGUAGE SERVICE OPERATOR NEWSPAPERS GEOGRAPHY NETWORK

CASE STUDIES

Case Study 1 - Repositioning Dabur Shilajit as ayurvedic nutrition supplement Campaign Details Product to be advertised Dabur Shilajit – Capsules good for general health and helps increase strength, stamina & vigour Campaign Objective Promote and communicate benefits of Dabur Shilajit and change it’s currently perceived image to a 100% ayurvedic supplement Challenge Dabur is a North-Indian brand appealing to Hindi-speaking audience more, with a limited acceptance in the South. Moreover it is perceived to be libido enhancing product Dailyhunt’s Solution Dailyhunt Solution Content and advertising assets were created in multiple languages (Hindi, English & Kannada) Vernacular banners served across relevant content segments in relevant languages to engage users with the content Hindi Native English Banner Kannada Banner Result: 4 fold engagement driven by this content campaign vis-à-vis a banner led FMCG campaign on Dailyhunt

Case Study 2 - Idea Cellular national campaign with vernacular connect Campaign Details Marketing Objective Brand: Establish Idea as the most preferred mobile network Business: Recruit new users + upgrade existing to increase ARPU Campaign Objective Sustained presence on mobile platform Reach audiences across Tier II & Tier III towns Drive awareness and build preference Challenge To find a single mobile platform that could engage users cutting across geography and languages while delivering on both brand business objective Dailyhunt’s solution Dailyhunt Solution Customized communication to Dailyhunt users across circles Vernacular creatives with tailor-made offers to targeted users Wide inventory mix – large format ads to native to splash screen English Native Hindi Native Video Result: Reached 26 million users in 12 months Brand recall: 14 % ↑ Purchase Intent : 7 % ↑

Case Study – Engagement with users during Union Budget 2018 Campaign Details Marketing Objective Leverage the buzz around 2018 Budget to drive brand salience & conversions. Campaign Objective To engage with users through content driven solutions during Union Budget 2018. Challenge To cut through the communication clutter through engaging ad units that are relatable even to young users while breaking their serious brand image. Dailyhunt’s Solution Dailyhunt Solution Humorous take on Budget - Content integration through Comic Cards and Polls in 6 languages targeted to relevant users. Result: Overall reach of 3. 5 million Unique Users 1. 2 responses gathered on polls 3 x higher click through achieved Poll Comic

DISPLAY ADVERTISING OPTIONS

IMPACT BUYS

FIRST SCREEN Buy Type – Fixed Presence on Homepage First Scroll for 24 Hours Inventory available – 12 million impressions/day

SECTION FIRST SCREEN Buy Type – Fixed presence on all sections of Dailyhunt except the following: • For you • Homepage • Astro • Cricket Inventory available – 6 million impressions/day

HOMEPAGE FIXED BUY Buy Type – Fixed visibility across the homepage infinite scroll for 24 hours (minus First Screen) Inventory available – 100% SOV: 20 million impressions per day 50% SOV: 10 million impressions per day

COMPLETE APP TAKEOVER Buy Type – Fixed presence on all ad units across the app for 24 hours (minus first screen) Inventory available – 45 million impressions/day

LANGUAGE WISE ROADBLOCKS 10 to 16 Impressions per day (in million) 5 to 10 Up to 5 Gujarati, Kannada, Marathi, Bangla English, Malayalam, Tamil, Telugu Hindi

IMPRESSION / CLICK-BASED BUYS

ROS BANNERS BUY TYPE – CPM

NATIVE ADS BUY TYPE – CPC

CAROUSEL ADS BUY TYPE – CPM

PAGE INSERTS BUY TYPE – CPM

NATIVE INSERT BUY TYPE – CPM

VIDEO BANNERS BUY TYPE – CPM REPORTING – IMPRESSION & CLICKS

VIDEO ADS BUY TYPE – CPCV REPORTING – QUARTILE REPORTS

BUMPER ADS BUY TYPE – CPM REPORTING – QUARTILE REPORTS

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