Total Address Quality Total Address Quality OSV At

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Total Address Quality

Total Address Quality

Total Address Quality OSV At A Glance n OSV produces over 500 Million envelopes

Total Address Quality OSV At A Glance n OSV produces over 500 Million envelopes every year! n OSV processes over 4 Million addresses every month! n The volume of mail processed by us allows us to get the lowest possible price for all the mailings from USPS provided we insure compliance with their rules and policies. 2

Total Address Quality Starting with the roll of paper… 3

Total Address Quality Starting with the roll of paper… 3

We produce over 500 Million envelopes Total Address Quality annually in our state-of-the-art facility

We produce over 500 Million envelopes Total Address Quality annually in our state-of-the-art facility In Huntington, Indiana. 4

Total Address Quality Our production systems incorporate leading-edge IMB (Intelligent Mail Barcoding). This process

Total Address Quality Our production systems incorporate leading-edge IMB (Intelligent Mail Barcoding). This process confirms the items we have produced and tracks them through Post Office locations. 5

Total Address Quality Major Address Errors 2. 2 2. 5 4. 7 Deliverable (66.

Total Address Quality Major Address Errors 2. 2 2. 5 4. 7 Deliverable (66. 9%) 6. 2 Directional/Suffix (8. 9%) 8. 6 Moved (8. 6%) Street Name/No. (6. 2%) 8. 9 66. 9 City/State/Zip (4. 7%) Rural Route/Box No. (2. 5%) Apartment No. (2. 2%) 6

Total Address Quality 2004 UAA* Report *Undeliverable As Addressed Return 1. 6 Billion pieces

Total Address Quality 2004 UAA* Report *Undeliverable As Addressed Return 1. 6 Billion pieces $823 Million x 9. 7 Billion pieces could not be delivered Total Cost - $1. 9 Billion Waste 6. 14 Billion pieces $270 Million Old Address Forward 1. 99 Billion pieces $422 Million New Address 7

Total Address Quality Since November 23, 2008, any list used in a First. Class

Total Address Quality Since November 23, 2008, any list used in a First. Class or Standard mailing has to undergo USPSapproved address correction (“Move Update”) every 95 days. This is a stricter mandate for First-Class Mail, and a major change for Standard mailings that previously had no such requirements at all. This means more effective mailings, but causes a considerable process shift for us. 8

Total Address Quality Move Update Approved Move Update Methods: n NCOA n Address Change

Total Address Quality Move Update Approved Move Update Methods: n NCOA n Address Change Service (ACS) n Change Service Requested n Address Service Requested 9

Total Address Quality NCOA: n Secure USPS database of approx. 160 n n .

Total Address Quality NCOA: n Secure USPS database of approx. 160 n n . . million address changes Available only to licensees using USPS approved software OSV is licensed as the NCOA service provider by USPS Access to 18 months of data on address changes Updates from USPS every week. 10

Total Address Quality n The Address Change Service (ACS) is an automated process that

Total Address Quality n The Address Change Service (ACS) is an automated process that provides changeof-address information to participating mailers (such as OSV) who maintain computerized mailing lists. n USPS sends this information to OSV electronically. n The TAQ process automatically captures these changes and updates our database. 11

Total Address Quality The Total Address Quality solution includes: n CASS certification which comprises

Total Address Quality The Total Address Quality solution includes: n CASS certification which comprises of: n Address standardization, n DPV - Delivery Point Validation & n LACS - Locatable Address Correction service AND n NCOA - National Change Of Address service. 12

Total Address Quality The Total Address Quality solution also includes: n ACS - Address

Total Address Quality The Total Address Quality solution also includes: n ACS - Address Correction Service and n IMB - Intelligent Mail Barcoding. TAQ will provide the most thorough cleansing and updating of the addresses on an ongoing basis. 13

Total Address Quality You need not remember all the Postal terms. Just remember: TAQ

Total Address Quality You need not remember all the Postal terms. Just remember: TAQ and OSV!! 14

Total Address Quality More Changes Are Coming!!! Effective May 2011, USPS will require “Intelligent

Total Address Quality More Changes Are Coming!!! Effective May 2011, USPS will require “Intelligent Mail Barcodes” in order to qualify for automation prices. 15

Total Address Quality The Intelligent Mail barcode: Ø Has a greater overall data capacity

Total Address Quality The Intelligent Mail barcode: Ø Has a greater overall data capacity than existing barcodes. Ø Provides mailers with more digits for unique identification. Ø Provides more detailed information about mailings. Ø Increases mailpiece “real estate”. Ø Allows for participation in multiple USPS service programs with a single barcode. 16

Total Address Quality What does it all mean to you? 17

Total Address Quality What does it all mean to you? 17

Total Address Quality You need a solution that will provide: • Lowest possible mailing

Total Address Quality You need a solution that will provide: • Lowest possible mailing costs • No returned mail due to address problems • Ability to track mail • Help in keeping your address lists complete, current and correct • Total solution so you don’t have to do anything! 18

Total Address Quality The New TAQ Process provides: 1. Correct addresses online instantly through

Total Address Quality The New TAQ Process provides: 1. Correct addresses online instantly through Online List Manager (OLM) and assigns Zip+4 Code. 19

Total Address Quality The New TAQ Process provides: 1. Correct addresses online instantly through

Total Address Quality The New TAQ Process provides: 1. Correct addresses online instantly through Online List Manager (OLM) and assign Zip+4 Code. 2. Monthly Validation of addresses. 20

Total Address Quality The New TAQ Process provides: 1. Correct addresses online instantly through

Total Address Quality The New TAQ Process provides: 1. Correct addresses online instantly through OLM and assign Zip+4 Code. 2. Monthly Validation of addresses. 3. Automated process for Change of Address updates using USPS data (NCOA Process). 21

Total Address Quality The New TAQ Process provides: 1. Correct addresses online instantly through

Total Address Quality The New TAQ Process provides: 1. Correct addresses online instantly through OLM and assign Zip+4 Code. 2. Monthly Validation of addresses. 3. Automated process for Change of Address updates using USPS data (NCOA Process). 4. Weekly retrieval of address corrections through USPS Address Correction Service (ACS) and automatic updates to the OSV database. 22

Total Address Quality The New TAQ Process provides: 1. Correct addresses online instantly through

Total Address Quality The New TAQ Process provides: 1. Correct addresses online instantly through OLM and assign Zip+4 Code. 2. Monthly Validation of addresses. 3. Automated process for Change of Address updates using USPS data (NCOA Process). 4. Weekly retrieval of address corrections through ACS and automatic updates to the OSV database. 5. Email notifications to OSV customers* with address changes to help them keep their database up to date. * Customers sending files electronically. OLM customers will be alerted of changes when they log in. 23

Total Address Quality Our goal is to: • Provide you with a value-added service

Total Address Quality Our goal is to: • Provide you with a value-added service to keep your addresses complete, current and correct. 24

Total Address Quality Our goal is to: • Provide you with a value-added •

Total Address Quality Our goal is to: • Provide you with a value-added • service to keep your addresses complete, current and correct. Minimize your costs of mailings and managing your database. 25

Total Address Quality Cost of Bad Address n Offering envelopes not delivered n Additional

Total Address Quality Cost of Bad Address n Offering envelopes not delivered n Additional cost of returned envelopes n Effect on weekly collections n Effect on other mailings from the Parish n Lost office time tracking down address updates and keeping your database current 26

Total Address Quality Bad Address Thirty percent of addresses we receive from our customers

Total Address Quality Bad Address Thirty percent of addresses we receive from our customers cannot be assigned Zip+4 code because they contain street address AND P. O. Box No. on the same address line. 27

Total Address Quality BAD ADDRESS JOHN DOE 1401 MAIN ST, P O BOX 1001

Total Address Quality BAD ADDRESS JOHN DOE 1401 MAIN ST, P O BOX 1001 FALLS CHURCH, VA 22042 GOOD ADDRESS JOHN DOE 1401 MAIN ST (If the mail is to be delivered to Home) FALLS CHURCH VA 22042 -1234 28

Total Address Quality BAD ADDRESS JOHN DOE 1401 MAIN ST, P O BOX 1001

Total Address Quality BAD ADDRESS JOHN DOE 1401 MAIN ST, P O BOX 1001 FALLS CHURCH, VA 22042 GOOD ADDRESS JOHN DOE P O BOX 1001 (If the mail is to be delivered to P O Box) FALLS CHURCH VA 22042 29

Total Address Quality Type of addresses: • Physical Address of parishioner • Address where

Total Address Quality Type of addresses: • Physical Address of parishioner • Address where parishioner receives mail Characters that should NOT be used in Addresses 1. C/O – for care of 2. Punctuation Marks such as dash (except in Zip 46750 -4304) , comma (, ) or period (. ) 30

Total Address Quality What Is A Standardized Address? A Standardized Address Is Defined As:

Total Address Quality What Is A Standardized Address? A Standardized Address Is Defined As: All necessary elements correct and complete… ü Primary address number ü Pre-directional ü Street name ü Street suffix ü Post-directional ü Secondary identifier ü Secondary number ü City ü State ü ZIP + 4 Code 31

Total Address Quality Elements of Standardized Address: ü ü ü ü ü PATRICK HUMPHREY

Total Address Quality Elements of Standardized Address: ü ü ü ü ü PATRICK HUMPHREY 4223 EAST CAPITAL ST SE APT 104 WASHINGTON DC 20007 -1565 Primary address number Pre-directional Street name Street suffix Post-directional Secondary identifier Secondary number City State ZIP + 4 Code : 4223 : EAST : CAPITAL : ST : SE : APT : 104 : WASHINGTON : DC : 20007 -1565 32

Total Address Quality The Three C’s of TAQ Keep Addresses: • Complete - Using

Total Address Quality The Three C’s of TAQ Keep Addresses: • Complete - Using CASS service • Current - Using NCOA and ACS • Correct – Using LACS, DPV and AEC 33

Total Address Quality CASS Certification (which includes): • DPV Validation • LACS Correction NCOA

Total Address Quality CASS Certification (which includes): • DPV Validation • LACS Correction NCOA Verification Address Verification ACS Updates Intelligent Mail Barcoding Automatic Updates (OLM Customers) Email Notification (Electronic Customers) 34

Total Address Quality Parish (Arch) Diocese Our Sunday Visitor US Postal Service 35

Total Address Quality Parish (Arch) Diocese Our Sunday Visitor US Postal Service 35

Total Address Quality Helpful Tools Question : Where can I find the tools I

Total Address Quality Helpful Tools Question : Where can I find the tools I need to keep my mailing list complete, current and correct? A. http: //www. osvenvelopes. com B. OSV Customer Service (800 -348 -2886) C. USPS web site: http: //www. usps. com/ncsc 36

Total Address Quality • Lowest possible mailing costs • You don’t have to do

Total Address Quality • Lowest possible mailing costs • You don’t have to do anything! • No returned mail due to address problems • We will help you keep your address lists up to date • Ability to track mail 37