TOPIC Topic 4 Marketing LESSON TITLE Ethical Marketing

TOPIC: Topic 4: Marketing LESSON TITLE: Ethical Marketing LEARNING INTENTION: To understand the difference between ethical and unethical marketing COMPETENCY FOCUS: Creativity: learners will develop skills in creativity and design by firstly looking at how promotion is used in business to help them to reach their goals and secondly, to design their own promotional campaign responding to a creative brief from the client. Reasoning: Learners will develop skills in reasoning as after providing advantages and disadvantages for the use of the promotional mix, you will be required to make a reasoned judgment. [IB Learner Profile Development: Balanced] Success Criteria By the end of the lesson, I can… 1) Identify the ethical implications of marketing a product 2) Discuss the ethical issues of what is marketed and how it is marketed: nationally, internationally and across cultures. SMSC: You will assess the organisational culture of businesses in terms of fundamental structure, purpose and strategy development. CRITICAL THINKING KEY: Knowledge Application Analysis Evaluation

The Body Shop Watch the following video clip: https: //www. youtube. com/watch? v=CWWt. Nj. W Zp 0 s Is this an example of an ethical marketing campaign? Why?

Ethical Marketing Are the following examples of ethical marketing? 1) Offer low air fares on the internet, then add taxes on after a purchase has been made 2) Use sexual images to sell products in countries with deeply held religious views 3) Buy cheap and potentially harmful supplies to make products cheaply 4) Close all retail branches and only sell over the internet, when many elderly people do not have internet access Which of the 4 P’s do each correspond to?

MAIN TASK Plan, research and write an essay entitled: Discuss the ethical issues of what is marketed and how it is marketed: nationally, internationally and across cultures. [12 marks]

Self-reflection/assessment 1) Complete assignment front sheet. 2) What is a marketing plan? 3) What are the main components of a marketing plan?