Topic Six Introduction to case study TELKOM from

Topic Six: Introduction to case study TELKOM from the SPICE courseware Klaus Jurgens November the 25 th 2008 TEPEK Team Bilkent University Klaus Jurgens Train the Trainers I www. tepek. org

Contents o o o Why TELKOM The SPICE summary The relevance for Turkish cases Q&A Acknowledgements Klaus Jurgens Train the Trainers I www. tepek. org 2

Why TELKOM o o A case study on SME is pretty much similar to the type of questions asked during the company restructuring process TELKOM I is a case about exactly that: not necessarily laying off people but to understand staff needs, too For our cases we must understand that restructuring THY or BA is different from restructuring our 100 staff, 4 million EURO local SME Next slides: the SPICE summary about TELKOM (I) Klaus Jurgens Train the Trainers I www. tepek. org 3

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1: Company restructuring o TELKOM’s organization structure previously comprised of four Directorates: Business Networks Directorate, Business Services Directorate, Finance Directorate and the HRD and Business Support Directorate Klaus Jurgens Train the Trainers I www. tepek. org 6

2: The regulatory environment or the EU Acquis in a case study o To reposition itself in response to the rapid development of the telecommunications industry, characterized by a shift away from telephony towards Info. Com, as well as new regulatory environment under which monopoly gives way to free competition, TELKOM has changed its organization structure to better align itself with the new business strategy at hand Klaus Jurgens Train the Trainers I www. tepek. org 7

3: Do customers really matter? o The organization is restructured into a customer centric organization with a specific emphasis on the efficiency, centralization, and the optimization of the supporting functions Klaus Jurgens Train the Trainers I www. tepek. org 8

4: Allocating functions/assigning responsibility o The new organization structure allocates the responsibilities of each directorate on the basis of either Head Office or Business-oriented function. The Finance Directorate and the HRD Directorate serve as Head Office, while Network & Solutions Directorate, the Consumer Directorate, and the Enterprise & Wholesale Directorate serve as Business Unit Klaus Jurgens Train the Trainers I www. tepek. org 9

The relevance for Turkish cases o o 1: Company restructuring 2: The regulatory environment or the EU Acquis in a case study 3: Do customers really matter? 4: Allocating functions/assigning responsibility Klaus Jurgens Train the Trainers I www. tepek. org 10

Acknowledgements o www. eu-spice. org Klaus Jurgens Train the Trainers I www. tepek. org 11

Bio o o o Postgraduate degree in Government www. lse. ac. uk Present affiliations: Columnist www. todayszaman. com. tr, www. voicesnewspaper. com, EU grant partner institution project coordinator: TEPEK www. tepek. org, EU grant financial expert: TOWARDS www. ruraleurope. info, Lecturer on EU law making, Turkish SME www. bilkent. edu. tr Previously team member EU FP 6 grant ‘Polarization and Conflict’ www. polarizationandconflict. org EU Youth Forum chairperson Brussels Hospitality management, Conference and event management MB Consulting İstanbul www. mbconsulting. com. tr Expertise: Organic food, Tourism industry, SME financing, SME restructuring, Clustering, Chemical sector (REACH), Regulatory Impact Analysis, Industry Sector Impact Analysis, Technical readiness of Turkey as CC to the EU, Proposal preparation for EU/Turkish CFCU/Europe. Aid Funds, Project management, Team leader Klaus Jurgens Train the Trainers I www. tepek. org 12

Çok teşekkür ederim! Contact details www. tepek. org, Contacts, Bilkent as Partner Institution, jurgens@bilkent. edu. tr and alternatively phone in Turkey: +90. 555. 493. 68. 29 e-mail: klaus. jurgens@alumni. lse. ac. uk Thank you for your attention! Klaus Jurgens Train the Trainers I www. tepek. org 13