Topic 6 Optimization I Maximisation and Minimisation Jacques

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Topic 6: Optimization I Maximisation and Minimisation Jacques (4 th Edition): Chapter 4. 6

Topic 6: Optimization I Maximisation and Minimisation Jacques (4 th Edition): Chapter 4. 6 & 4. 7 1

For a straight line o o Y=a+b. X Y= f (X) = a +

For a straight line o o Y=a+b. X Y= f (X) = a + b. X First Derivative d. Y/d. X = f = b constant slope b o o Second Derivative d 2 Y/d. X 2 = f = 0 n constant rate of change - the change in the slope is zero - (i. e. change in Y due to change in X does not depend on X) 2

o For non-linear functions 3

o For non-linear functions 3

Y= f (X) = X 4

Y= f (X) = X 4

o o d 2 Y/d. X 2 = f = ( -1) (Y/X 2)

o o d 2 Y/d. X 2 = f = ( -1) (Y/X 2) Sign of Second Derivative? d 2 Y/d. X 2 = f = 0 if = 1 constant rate of change d 2 Y/d. X 2 = f > 0 if > 1 increasing rate of change (change Y due to change X is bigger at higher X – the change in the slope is positive) d 2 Y/d. X 2 = f < 0 if < 1 decreasing rate of change (change Y due to change X is smaller at higher X – the change in the slope is negative) 5

Maximisation and Minimisation o Stationary Points o • Second-order derivatives o • Applications 6

Maximisation and Minimisation o Stationary Points o • Second-order derivatives o • Applications 6

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Definition o o o Stationary points are the turning points or critical points of

Definition o o o Stationary points are the turning points or critical points of a function Slope of tangent to curve is zero at stationary points Stationary point(s) at A & B: o where f (X) = 0 8

Are these a Max or Min point of the function? 9

Are these a Max or Min point of the function? 9

2) or calculate the second derivative…… look at the change in the slope beyond

2) or calculate the second derivative…… look at the change in the slope beyond the stationary point 10

e. g. inflection point f =0 & f =0 11

e. g. inflection point f =0 & f =0 11

To find the Max or Min of a function Y= f(X) 12

To find the Max or Min of a function Y= f(X) 12

Find the Maxima and Minima of the following functions: 13

Find the Maxima and Minima of the following functions: 13

Example 1: Profit Maximisation o Question. A firm faces the demand curve P=8 -0.

Example 1: Profit Maximisation o Question. A firm faces the demand curve P=8 -0. 5 Q and total cost function TC=1/3 Q 3 -3 Q 2+12 Q. o Find the level of Q that maximises total profit and verify that this value of Q is where MC=MR 14

Answer…. going to take a few slides! The function we want to Maximise is

Answer…. going to take a few slides! The function we want to Maximise is PROFIT…. And Profit = Total Revenue – Total Cost 15

First Order Condition: d /d. Q = f (Q)= - 4 + 5 Q

First Order Condition: d /d. Q = f (Q)= - 4 + 5 Q – Q 2 = 0 (solve quadratic – Q 2 + 5 Q – 4 by applying formula: ) Optimal Q solves as: Q*=1 and Q*= 4 Second Order Condition: d 2 /d. Q 2 = f (Q) = 5 – 2 Q Sign ? f = 3 > 0 if Q*= 1 (Min) f = - 3 < 0 if Q*= 4 (Max) So profit is max at output Q = 4 16

Continued…. . Verify that MR = MC at Q = 4: TR (Q) =

Continued…. . Verify that MR = MC at Q = 4: TR (Q) = 8 Q - ½Q 2 MR = d. TR/d. Q = 8 – Q Evaluate at Q = 4 …. . then MR = 4 TC (Q) = 1/3 Q 3 - 3 Q 2 + 12 Q MC = d. TC/d. Q = Q 2 – 6 Q +12 Evaluate at Q = 4 …. then MC = 16 – 24 +12 = +4 Thus At Q = 4, we have MR = MC 17

Maximisation and Minimisation Tax Example 18

Maximisation and Minimisation Tax Example 18

What do we want to maximise? Tax revenue in equilibrium…. . This will be

What do we want to maximise? Tax revenue in equilibrium…. . This will be equal to the tax rate t multiplied by the equilibrium quantity So first we need to find the equilibrium quantity 19

Solution To find equilibrium Q, Set Supply equal to Demand…. In equilibrium, QD =

Solution To find equilibrium Q, Set Supply equal to Demand…. In equilibrium, QD = QS so Q + 8 + t = 80 – 3 Q Now Solve for Q Qe = 18 – ¼ t Now we can write out our objective function… Tax Revenue T = t. Qe = t(18 – ¼ t) MAX T(t) = 18 t – ¼ t 2 t* 20

MAX t* T(t) = 18 t – ¼ t 2 o First Order Condition

MAX t* T(t) = 18 t – ¼ t 2 o First Order Condition for max: set the slope (or first derivative) = 0 d. T/dt = 18 – ½ t = 0 t* = 36 Second Order Condition for max: check sign of second derivative d 2 T/dt 2 = -½ < 0 at all values of x Thus, tax rate of 36 will Maximise tax revenue in equilibrium 21

Now we can compute out the equilibrium P and Q and the total tax

Now we can compute out the equilibrium P and Q and the total tax revenue when t = 36 At t* = 36 Qe = 18 – ¼ t* = 9 Tax Revenue T = t*. Qe = 18 t* – ¼ t*2 = 324 Pe = Qe + 8 + t*= 53 If t = 0, then tax revenue = 0, Qe = 18 , Pe = Qe + 8 = 26 22

Is the full burden of the tax passed on to consumers? Ex-ante (no tax)

Is the full burden of the tax passed on to consumers? Ex-ante (no tax) Pe = 26 Ex-post (t* =36) Pe = 53 The tax is t*= 36, but the price increase is only 27 (75% paid by consumer) 23

Another example 24

Another example 24

Solution Substituting in K = 20 to our C function: C = (8*20) +

Solution Substituting in K = 20 to our C function: C = (8*20) + (2/20)Q 2 = 160 + 0. 1 Q 2 AC = C/Q = 160/Q + 0. 1 Q and MC = d. C/d. Q = 0. 2 Q First Order Condition: set first derivative (slope)=0 AC is at min when d. AC/d. Q = 0 So d. AC/d. Q = - 160/Q 2 + 0. 1 = 0 And this solves as Q 2 = 1600 Q = 40 25

Second Order Condition: check sign at Q = 40 If d 2 AC/d. Q

Second Order Condition: check sign at Q = 40 If d 2 AC/d. Q 2 >0 min. Since d. AC/d. Q = - 160/Q 2 + 0. 1 Then d 2 AC/d. Q 2 = + 320/Q 3 Evaluate at Q = 40, d 2 AC/d. Q 2 = 320 / 403 >0 min AC at Q = 40 26

b) Now show MC = AC when Q = 40: AC = C/Q =

b) Now show MC = AC when Q = 40: AC = C/Q = 160/Q + 0. 1 Q AC at Q=40: 160/40 + (0. 1*40) = 8 and MC = d. C/d. Q = 0. 2 Q So MC at Q = 40: 0. 2*40 = 8 MC = AC at min AC when Q=40 27

c) What level of K minimises C when Q = 1000? d. C/d. K

c) What level of K minimises C when Q = 1000? d. C/d. K = 8 – (2(10002 )/ K 2 )= 0 Solving 8 K 2 = 2. (1000)2 K 2 = ¼. (1000)2 optimal K* = ¼. (1000) =½(1000)=500 if Q = 1000, optimal K* = 500 more generally, if Q = Q 0, optimal K = ½ Q 0 28

Second Order Condition: check sign of second derivative at K = 500 If d

Second Order Condition: check sign of second derivative at K = 500 If d 2 C/d. K 2 >0 min. Since d. C/d. K = 8 – (2(10002 )/ K 2 ) d 2 C/d. K 2 = + (2. (10002). 2 K )/ K 4 >0 for all values of K>0 and so C are at a min when K = 500 The min cost producing Q =1000 occurs when K = 500 Subbing in value k = 500 we get C = 8000 or more generally, min cost producing Q 0 occurs when K = Q 0/2 and so C = 4 Q 0 + 4 Q 0 = 8 Q 0 29

Topic 6: Maximisation and Minimisation o o o Second De. Identifying the max and

Topic 6: Maximisation and Minimisation o o o Second De. Identifying the max and min of various functions – sketch graphs Finding value of t that maximises tax revenues, given D and S functions Identifying all local max and min of various functions. Identifying profit max output level. Differentiate various functions. 30

Maximisation and Minimisation o o Second-order derivatives Stationary Points Optimisation I Applications 31

Maximisation and Minimisation o o Second-order derivatives Stationary Points Optimisation I Applications 31