Tools for Assessing Social Impact of Events John

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Tools for Assessing Social Impact of Events John Tibbitt and Amanda Benjamin The University

Tools for Assessing Social Impact of Events John Tibbitt and Amanda Benjamin The University of Glasgow

Types of Events o Mega/Hallmark (Large, Extended) n o Major Events (One-off, Short Duration)

Types of Events o Mega/Hallmark (Large, Extended) n o Major Events (One-off, Short Duration) n o Concerts Programme (Series, Over period of time) n o UEFA Cup Final, World Piping Championship Smaller (One-off, Short Duration) n o Commonwealth Games, Olympics, Celtic Connections Community learning programme Facilities (continuous availability) n Museums, Stadia/Sports facilities

The Focus of Analysis o Engagement of the Community o Satisfaction of the Community

The Focus of Analysis o Engagement of the Community o Satisfaction of the Community o Benefits to the Community o Legacies (Long term post-event, Sustainable, On-going) o Economics

What are Impacts? Changes in Behaviours o But Also… n n Attitude Perceptions Beliefs

What are Impacts? Changes in Behaviours o But Also… n n Attitude Perceptions Beliefs Knowledge

Impacts are in Different Domains: o Employment o Learning/Skill o Cultural o Social Relations/Capital

Impacts are in Different Domains: o Employment o Learning/Skill o Cultural o Social Relations/Capital o Well-Being

Impacts can be measured at: o Planning Stage o Development or Construction o Delivery

Impacts can be measured at: o Planning Stage o Development or Construction o Delivery o Immediately after an event o Legacy or long term impacts

Impacts Can Be… o Direct or Indirect o Positive and Negative o Process or

Impacts Can Be… o Direct or Indirect o Positive and Negative o Process or Outcome

Impacts on Whom? o Within the Community (Immediate impact area, local residents) o Within

Impacts on Whom? o Within the Community (Immediate impact area, local residents) o Within the Wider Community (Those who live in the locality) o External to the Community (Visitors, Tourists and Business Stakeholders)

Methods for Examining Social Impact o o o o o Longitudinal Studies (Qualitative and

Methods for Examining Social Impact o o o o o Longitudinal Studies (Qualitative and Quantitative) Before/After Comparisons Secondary Analysis (Existing Surveys, Time Series) Panel Studies Household Surveys Group Interviews/Focus Groups Participant Satisfaction Surveys Observation Propensity Score Methods Case Studies

Some of the Existing Approaches o Social Audit o Social Return on Investment (SROI)

Some of the Existing Approaches o Social Audit o Social Return on Investment (SROI) o Social Capital Theory o Tourism Impact o Linkages Model o Social Exchange Theory o Contingent Valuation

Research Concerns o Adequacy of indicators o Adequacy of theories of change o Measuring

Research Concerns o Adequacy of indicators o Adequacy of theories of change o Measuring unanticipated change o Value and Quality o Self-reported Data o Financial Proxies o Scale and Generalisability

Questions to Consider o Are we clear about what we want to know? o

Questions to Consider o Are we clear about what we want to know? o What is the focus of the analysis? o How good are the available indicators? o Are the research tools robust for our purpose? o Do the methods fit the question?

INDEPENDENT EVENTS INDEPENDENT EVENTS Events that do NOTINDEPENDENT EVENTS INDEPENDENT EVENTS Events that do NOT
Events Training Picture Do events matter Successful eventsEvents Training Picture Do events matter Successful events
Events What are Events Pushkar Mela Events organizingEvents What are Events Pushkar Mela Events organizing
Events Ashima Wadhwa Events Events are user actionsEvents Ashima Wadhwa Events Events are user actions
Events Ashima Wadhwa Events Events are user actionsEvents Ashima Wadhwa Events Events are user actions
DEPENDENT EVENTS DEPENDENT EVENTS Events whose outcomes DODEPENDENT EVENTS DEPENDENT EVENTS Events whose outcomes DO
Community Events Background Events Why Events create memoriesCommunity Events Background Events Why Events create memories
Managing Events Why use ASCE Collaborate events EventsManaging Events Why use ASCE Collaborate events Events
Probability of Compound Events Independent Events Events thatProbability of Compound Events Independent Events Events that
2007 1219 Mouse events Menus Keyboad events Events2007 1219 Mouse events Menus Keyboad events Events
Social Impact Definition of social impact How computersSocial Impact Definition of social impact How computers