Tools for Assessing Social Impact of Events John
- Slides: 12
Tools for Assessing Social Impact of Events John Tibbitt and Amanda Benjamin The University of Glasgow
Types of Events o Mega/Hallmark (Large, Extended) n o Major Events (One-off, Short Duration) n o Concerts Programme (Series, Over period of time) n o UEFA Cup Final, World Piping Championship Smaller (One-off, Short Duration) n o Commonwealth Games, Olympics, Celtic Connections Community learning programme Facilities (continuous availability) n Museums, Stadia/Sports facilities
The Focus of Analysis o Engagement of the Community o Satisfaction of the Community o Benefits to the Community o Legacies (Long term post-event, Sustainable, On-going) o Economics
What are Impacts? Changes in Behaviours o But Also… n n Attitude Perceptions Beliefs Knowledge
Impacts are in Different Domains: o Employment o Learning/Skill o Cultural o Social Relations/Capital o Well-Being
Impacts can be measured at: o Planning Stage o Development or Construction o Delivery o Immediately after an event o Legacy or long term impacts
Impacts Can Be… o Direct or Indirect o Positive and Negative o Process or Outcome
Impacts on Whom? o Within the Community (Immediate impact area, local residents) o Within the Wider Community (Those who live in the locality) o External to the Community (Visitors, Tourists and Business Stakeholders)
Methods for Examining Social Impact o o o o o Longitudinal Studies (Qualitative and Quantitative) Before/After Comparisons Secondary Analysis (Existing Surveys, Time Series) Panel Studies Household Surveys Group Interviews/Focus Groups Participant Satisfaction Surveys Observation Propensity Score Methods Case Studies
Some of the Existing Approaches o Social Audit o Social Return on Investment (SROI) o Social Capital Theory o Tourism Impact o Linkages Model o Social Exchange Theory o Contingent Valuation
Research Concerns o Adequacy of indicators o Adequacy of theories of change o Measuring unanticipated change o Value and Quality o Self-reported Data o Financial Proxies o Scale and Generalisability
Questions to Consider o Are we clear about what we want to know? o What is the focus of the analysis? o How good are the available indicators? o Are the research tools robust for our purpose? o Do the methods fit the question?
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