Todelli A curated farm to table marketplace ensuring
Todelli A curated farm to table marketplace ensuring 100% provenance fo food-service buyers Hara Mihailidou hara@todelli. com
Todelli Innovation Todelli simplifies the supply chain by connecting Chefs, Restaurateurs & hard-to-find premium food producers around the world directly. We do this by providing a curated fine food & drinks marketplace of verified & trusted members, where they can connect, communicate & trade. Design approach Applied Design thinking has been instrumental to the birth of the idea and the work so far. Co-creative sessions with student chefs from culinary departments of universities (Surrey) as well as the development of a strong professional Chefs’ community that participates in 1 -to-1 interviews and prototype testing have been the practices so far.
Todelli Relation to the urbanscape In suburban areas shorter supply chains are the case. Communities are smaller and the human connections still stronger. When it comes to the urban ecosystem, the societal complexity and hierarchy, has led to a complicated food supply chain with multiple intermediates especially in the food-service sector. Food supply chain transactions have an impact beyond just the ‘buy and sell’ of products. Every time food changes hands in the distribution process, it takes another step away from the community that created it - and the profit these producers make takes a hit at each stage. By removing the ‘chain’ and empowering Makers to set the terms of their sales directly with buyers, Todelli ensures maximum returns for the most commercially vulnerable people in the current system. Scaling up prospects A strong UK network of 40+ Chefs and culinary partners has been developed that will help Todelli further develop a daily adopted interaction paradigm within cities for local to local trading. The same interaction paradigm will be the scaled in other EU cities (expansion).
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