Todays Agenda Points to Remember 1015 Max 20

Todays Agenda Points to Remember (10/15) (Max 20 Minutes) • e. Commerce vs. m. Commerce http: //www. youtube. com/watch? v=0 Li 7 Iyn. R 7 R 4&feature=r elated e. Comm Present->Past -> Future – Web & Enabling e. Commerce World Wide Webhttp: //www. commoncraft. com/video/world-wide-web – Types of e. Commerce (B 2 B, B 2 C etc) – Revenue models • Websites range from passive to active E-Information, E-Integration & E-transaction • Bricks & Mortar-> Clicks Only • You. Tube Case

Todays Agenda (continued) Today (Slide #21) • B 2 B: Sharing Information: Extranets • B 2 E: Sharing Information: Intranets • Internet Marketing (Search Engine Optimization) http: //www. commoncraft. com/video/search-engine-optimizationseo Legal & Ethical Issues – Safe & Secure Transactions – Taxation – Digital Rights Management • Social Media https: //www. youtube. com/watch? v=Mp. IOCl. X 1 j. PE • A Blogger in their Midst

A Blogger in Their Midst • What should Lancaster-Webb do about Glove Girl? • What other social networking should Lancaster. Webb utilize (select 2 or 3)? • What are the Pros & Cons of each? • What choices should Lancaster-Webb make to be well represented on the Web? • How can e. Commerce enable relationships with Lancaster-Webb with its customers & suppliers? • What policies should organizations have in place concerning employees use of social media?

Chapter 4 Unit (2 days) • What is e. Commerce? Show WWW video • How does it differ from m. Commerce? • Types of e. Commerce – Parties involved – Differentiated, based on levels of physical/virtual presence – Its Revenue Model • • • You. Tube Case Supporting B 2 B data exchange: Extranets Supporting the organization: Intranets E-Tailing & Need to have an attractive Web Site Social Media & Other videos A Blogger in Their Midst case

http: //www. globaldots. com/e-commerce-trends-2014 -2018 -slower-growth-still-hugeopportunity/

http: //www. jwtintelligence. com/page/3/#axzz 3 GEM 5 r. ITE

http: //pixelballads. wordpress. com/2011/10/27/payment-paradigms-part-4 b/

http: //raconteur. net/business/marketplaces-underpinning-the-growth-in-ecommerce

Key Capabilities of the Web Table 4. 2 4 -9

Mass Customization • Meeting particular customers’ needs on a large scale • Timbuk 2. com – Custom Messenger Bag Builder • Customers create a virtual bag. • Preference-tracking helps Timbuk 2 in marketing efforts. • Others? 4 -10

Transaction Support • Automated transaction support – Cost savings per sale – Disintermediation • Reintermediation – Reintroduction of middlemen – Example: Orbitz. com 4 -11

E-Commerce Business Strategies • Differentiated, based on levels of physical/virtual presence • What was the initial strategy? • A business model is the plan for achieving EC success • Answer these questions for your company? 4 -12

Components of a Business Model • A plan of how to achieve EC success 4 -13

You. Tube case (p. 198 -9) 1. Do you use You. Tube? If so, what is your favorite type of content? If not, why not? What other video sharing sites do you use? 2. How can business use You. Tube to promote a good band image? Have you seen any “good” campaigns on You. Tube? If so, what makes them appealing? 3. What potential dangers for a business’ reputation can arise from user-generated content on sites such as You. Tube? What sites are pertinent? How can a business react to such dangers? 4. What are the issues of privacy and IP rights for material posted on You. Tube etc. ? 5. Did your view of You. Tube change as a result of Googles 2012 combining of all users' data across all services?

You. Tube case (related issues) 6. What are social networking tools are most beneficial to business & government? 7. What social networking tools are used? Are they effective? 8. What benefits & problems do social networking tools bring? 9. What type of policies should companies but in place?

Stages of B 2 C E-Commerce • Web sites range from passive to active. 4 -16

E-Tailing: Selling goods and services online • Benefits – – – Unlimited number and variety of products Niche focus – new products Easier comparison shopping Anywhere, anytime Higher inventory turnover rate No physical retail space needs • Disadvantages – Delay between product order and delivery – Lack of sensory information – Lack of the social element 4 -17

Attracting and Retaining Online Customers • Basic rule of commerce – Offer valuable products/services at fair prices • Additional e-commerce rules 1. 2. 3. 4. The Web site should offer something unique. The Web site must be aesthetically pleasing. The Web site must be easy to use and fast. The Web site must motivate people to visit, stay, and return. 5. You must advertise your presence on the Web. 6. You should learn from your Web site. 4 -18

M-commerce now accounts for 11% of all e-commerce http: //www. aberdeeninvestment. com/? p=2189

http: //www. aberdeeninvestment. com/wp-content/uploads/2013/05/Mobile-Video-ad-spend-Mar-2013. png

e. Commerce (Class #2)

Extranet System Architecture • Internet-based application • Use of firewalls and Virtual private networks (VPN) to provide secure information transmission http: //en. wikipedia. org/w iki/Secur. ID • Firewalls to secure proprietary information 4 -22

Intranet System Architecture • Intranet—Used to facilitate secured transmission of proprietary information within company. • Use of firewalls and Virtual Private Networks (VPN) to secure information transmission 4 -23

Internet Marketing • If you build it, they won’t come unless you market it • Search Engine Optimization (SEO) can be critical to your Web site’s success

Legal & Ethical Issues • Safe & Secure Online Transactions – Minimizing Risk – Payment Systems – Bitcoin: https: //bitcoin. org http: //money. cnn. com/infographic/technology/what-isbitcoin/ • Taxation – Sales Taxes • Digital Rights Management – Preventing unauthorized duplication – Restrict which devices can play media – Limit number of times media can be pla

EC Web Sites: Attracting and Retaining Online Customers – 4 Key Recommendations 1. The Web site should offer something unique 2. The Web site must motivate people to visit, to stay, and to return 3. You must advertise your presence on the Web 4. You should learn from your Web site

Securing Payments in the Digital World • Credit and Debit Cards – Credit Cards are a simple mechanism – Consumers have to transfer a lot of personal information to the seller • Managing Risk – Businesses are financially liable for fraudulent transactions – Businesses have to look for fraud indicators and sometimes reject risky transactions

Legal Issues in EC • Taxation – Sales Taxes • Digital Rights Management – Preventing unauthorized duplication – Restrict which devices can play media – Limit number of times media can be played