TO 3 Google 1 3 2 Links Content
- Slides: 41
TOП – 3 факторов ранжирования Google 1 3 & 2 Links & Content Rank. Brain Источник: https: //searchengineland. com/now-know-googles-top-three-search-ranking-factors-245882 3
Факторы ранжирования Google. Контент Duplicate content can negatively influence a site’s search engine visibility Внутреннее дублирование Внешнее дублирование Атрибут rel="canonical" 301 редирект Мета-тег Noindex Источник: https: //backlinko. com/search-engine-ranking 16
Факторы ранжирования Google. Контент Google Caffeine update favors recently published or updated content Источник: https: //googleblogspot. com/2010/06/our-new-search-index-caffeine. html 17
Рекомендации по созданию контента. Featured Snippet 2 Создание текстового блока для Featured Snippet в 40 -60 слов Источник: https: //backlinko. com/seo-this-year#featuredsnippet 22
Рекомендации по созданию контента. Featured Snippet 3 Создавайте блоки контента для других типов Featured Snippets List Snippets Table Snippets Источник: https: //getstat. com/blog/featured-snippets / 23
Рекомендации по созданию контента. LSI 2 Use LSI keywords (latent semantic indexing) 24
Рекомендации по созданию контента. Mobile 3 Make Your Content Consistent Across Desktop and Mobile Источник: https: //dejanseo. com. au/mobile-first-test / 25
Рекомендации по созданию контента. Video Создавайте и оптимизируйте контент для 4 Use Video Content In fact, according to Cisco, online video will make up 80% of all online traffic by 2021 Источник: https: //dejanseo. com. au/mobile-first-test / Источник: https: //tubularinsights. com/youtube-google-search-results / 26
Рекомендации по созданию контента. Comments 8 Encourage Comments on Your Site 30
Рекомендации по созданию контента. Podcasts 9 Go On Podcasts 67 million Americans listen to at least one podcast per month (2018) Источник: https: //www. convinceandconvert. com/podcast-research/the-13 -critical-podcast-statistics-of-2018 / 31
Сервисы. Поиск идей Serp. Stat https: //serpstat. com/ Content Explorer https: //ahrefs. com/site-explorer Answer the public https: //answerthepublic. com/ 33
Сервисы. Формирование ТЗ https: //tools. pixelplus. ru/tools/copywriters https: //serpstat. com/ru/text-analytics / https: //www. semrush. com/seo-content-template / 38
Тренды 2019 Comprehensive, In-Depth Content Featured Snippet Источник: https: //backlinko. com/seo-this-year Video Content for mobile devices Visual Content Voice Search 39
Источники https: //moz. com/beginners-guide-to-content-marketing https: //seoprofy. ua/blog/kontent-marketing https: //blog. hubspot. com/marketing/content-marketing-plan https: //neilpatel. com/blog/guide-to-content-marketing/ 40
Спасибо и успехов ! Татьяна Ковальчук tatianna. kovalchuk@web-promo. ua www. facebook. com/takovalchuk www. linkedin. com/in/tatyanakovalchuk 41
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