Title Organization name your name and title contact

Title Organization name; your name and title; contact info; tag line or mantra

problem • Describe the pain you are alleviating • The goal is to get everyone nodding and “buying in” • Avoid looking like a solution searching for a problem • Minimize citations of consulting studies about the future size of your market

solution • Explain how you alleviate pain • Explain how you make meaning • Ensure that the audience truly understands what you do well and your value proposition • Avoid in-depth technical explanation (but keep it handy)

Business model Explain how you make money Who pays you? What are your channels of distribution? What are your gross margins Explain new business models in terms of familiar business models • Name drop organizations who are already using service • • •

Underlying Magic • Describe the technology, secret sauce, or magic behind hour product or service • Less text • More diagrams, schematics, and flowcharts go on this slide • In symphonic systems terminology, identify the parts of the whole that work together

Marketing and sales • Explain how you are going to reach your customer and your marketing leverage points • Convince the audience that your marketing strategy is effective and won’t break the bank • Include very brief summary of market research

competition • Provide a complete view of the competitive landscape • Too much is better than too little in this portion of the presentation • Don’t diss the competition

Management team • Describe they key players of your management team, design team, technical team, board of directors, and board of advisors • Don’t be afraid if there are holes in your team as long as you communicate that you recognize those holes and have a plan to fill the holes

Financial projections/key metrics • Provide a five year forecast containing not only dollars but also key metrics, such as number of customers and conversion rate • Do a “bottom up” forecast

Current status/accomplishments to date/timeline/use of funds • Explain the current status of your product or service, what the near future looks like, and how you would use the money you’re trying to raise • Share the details of traction • Close with a call to action