TIRUCHIRAPP ALLI AIRPORT MEDIA PORTFOLIO Trichy Airport is
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TIRUCHIRAPP ALLI AIRPORT MEDIA PORTFOLIO
Trichy Airport is the 2 nd largest airport in international passenger traffic after Chennai in Tamil Nadu It has an integrated terminal building which caters to both International & Domestic passengers The Airport catered to 1. 36 million passengers in FY 16 -17 The Airport gets international traffic from more than 15 towns in Tamil Nadu like Thanjavur, Nagapattnam, Thiruvarur, Erode and Salem
Trichy Airport-Traffic Total Annual Traffic FY 16 -17 – 1. 36 mn Domestic 0. 16 million International 1. 19 million 4. 8% GROWTH YOY FY 15 -16 – 1. 29 million passengers FY 16 -17 – 1. 36 million passengers
Trichy Airport-Airlines Kuala Lumpur Dubai, Sharjah, Singapore Chennai Kuala Lumpur Singapore Colombo
Trichy Airport-Audience Female, 30% Male, 18 – 25 years 26 – 34 years 35 - 44 years Above 45 years 0% 47% 26% 70% No. of Return trips Time spent at Airport >21 1 -2 7% 30% 3 -5 40% 6 -10 17% Source: CSQ Survey, Trichy Airport >1. 15 hr <30 min 50% 7% 11 -20 35 -45 min 7% 7% 1 -1. 15 hr 45 -60 min 10% 27%
DEPARTURE MEDIA PORTFOLIO
Departure - Ground Floor
Departure – First Floor
Departure Details Site Name: D 1 Site code: Site Type: Drop down Size: 20 ft (W)X 10 ft(H) No. of Units: 1 Location: Departure main entrance Lighting Type: Ambient Lit USP Head on media at the main departure entrance Catering to 100% departing audience Availability 25 th September Monthly Rate Costing : Rs. 435000/ Nett pm Offer Rate : Rs. 410000/ Nett pm
Departure Site Details Site Name: D 2 Site code: Site Type: Wall mounted backlit Size: 12 ft (W)X 8 ft(H) No. of Units: 1 Location: Departure check in area Lighting Type: Backlit Site USP Head on media for passengers entering Check in area Catering to 100% departing audience Availability 25 th September Monthly Rate Costing : Rs. 2, 10, 000/ Nett pm Offer Rate : Rs. 1, 90, 000/ Nett pm
Departure Site Details Site Name: D 4 Site code: Site Type: Wall mounted backlit Size: 12 ft (W)X 4 ft(H) No. of Units: 1 Location: Enroute Departure SHA First floor Lighting Type: Backlit Site USP Great visibility in dwell time area pre. SHA High dwell time media for the International passengers in Immigration Catering to 100% departing audience Availability 25 th September Monthly Rate Costing : Rs. 1, 75, 000/ Nett pm Offer Rate : Rs. 1, 50, 000/ Nett pm
Departure Site Details Site Name: D 5 Site code: Site Type: Drop down Size: 15 ft (W)X 5 ft(H) No. of Units: 1 Location: Enroute Security Check, SHA First floor Lighting Type: Ambient lit Site USP High dwell time before Security check in the SHA Catering to 100% departing audience Availability 25 th September Monthly Rate Costing : Rs. 2, 75, 000/ Nett pm Offer Rate : Rs. 2, 50, 000/ Nett pm
Departure Site Details Site Name: D 6 Site code: Site Type: Drop down Size: 20 ft (W)X 10 ft(H) No. of Units: 1 Location: Between boarding gates 3 & 4, SHA First floor Lighting Type: Ambient lit Site USP Large format media in high dwell time area near boarding gates Catering to 100% departing audience Availability 25 th September Monthly Rate Costing : Rs. 4, 50, 000/ Nett pm Offer Rate : Rs. 4, 20, 000/ Nett pm
Departure Site Details Site Name: D 7 Site code: Site Type: Wall mounted Backlit Size: 12 ft (W)X 8 ft(H) No. of Units: 1 Location: SHA First floor, enroute Domestic boarding gates Lighting Type: Backlit Site USP Large format media in high dwell time Catering to 100% departing audience Availability 25 th September Monthly Rate Costing : Rs. 2, 20, 000/ Nett pm Offer Rate : Rs. 1, 90, 000/ Nett pm
Departure Site Details Site Name: D 8 Site code: Site Type: Wall mounted Backlit Size: 10 ft (W)X 5 ft(H) No. of Units: 1 Location: SHA Ground floor, Near Domestic boarding gates Lighting Type: Backlit Site USP High dwell time media Catering to 100% departing audience Availability 25 th September Monthly Rate Costing : Rs. 1, 50, 000/ Nett pm Offer Rate : Rs. 1, 20, 000/ Nett pm
Departure Site Details Site Name: D 9 Site code: Site Type: Wall mounted Backlit Size: 10 ft (W)X 5 ft(H) No. of Units: 1 Location: SHA Ground floor, Near Domestic boarding gates Lighting Type: Backlit Site USP High dwell time media Catering to 100% departing audience Availability 25 th September Monthly Rate Costing : Rs. 1, 50, 000/ Nett pm Offer Rate : Rs. 1, 20, 000/ Nett pm
Departure Site Details Site Name: D 11 Site code: Site Type: Drop down Size: 16 ft (W)X 8 ft(H) No. of Units: 1 Location: SHA First floor Lighting Type: Ambient lit Site USP Large format and High dwell time media in SHA Catering to 100% departing audience Availability 25 th September 2017 Monthly Rate Costing : Rs. 3, 50, 000/ Nett pm Offer Rate : Rs. 3, 25, 000/ Nett pm
ARRIVALS MEDIA PORTFOLIO
Arrivals
International Arrival Site Details Site Name: A 1 Site code: Site Type: Free standing units Size: 3 ft (W)X 6 ft(H) No. of Units: 3 Location: Arrival corridor Lighting Type: Ambient lit Site USP First media after alighting Frequency media positioned in in the arrival passage Catering to 100% International arriving audience Availability 25 th September Monthly Rate Costing : Rs. 1, 75, 000/ Nett pm Offer Rate : Rs. 1, 40, 000/ Nett pm
International Arrival Site Details Site Name: A 2 Site code: Site Type: Wall mounted backlit Size: 8 ft (W)X 6 ft(H) No. of Units: 1 Location: Arrival passage enroute Immigration Lighting Type: Backlit Site USP Catering to 100% International arriving audience High impact head on media Availability 25 th September Monthly Rate Costing : Rs. 1, 90, 000/ Nett pm Offer Rate : Rs. 1, 75, 000/ Nett pm
International Arrival Site Details Site Name: A 3 a & A 3 b Site code: Site Type: Backlit Size: 8 ft (W)X 4 ft(H) No. of Units: 2 Location: At Immigrations Hall Lighting Type: Backlit Site USP Catering to 100% International arriving audience High impact head on media positioned strategically at high dwell time area Availability 25 th September Monthly Rate Costing : Rs. 3, 20, 000/ Nett pm Offer Rate : Rs. 2, 90, 000/ Nett pm
Common Arrival Site Details Site Name: A 3 c & A 3 d Site code: Site Type: Backlit Size: 8 ft (W)X 4 ft(H) No. of Units: 2 Location: At Baggage Hall Lighting Type: Backlit Site USP Catering to 100% arriving audience High impact media positioned strategically at high dwell time area Availability 25 th September Monthly Rate Costing : Rs. 2, 90, 000/ Nett pm Offer Rate : Rs. 2, 60, 000/ Nett pm
Common Arrival Site Details Site Name: A 5 a & A 5 b Site code: Site Type: Free standing Scrollers Size: 12 ft (W)X 4 ft(H), double sided No. of Units: 2 No. of Slots: 4 Location: At baggage belts Lighting Type: Backlit Site USP High dwell time media at very high dwell time location Catering to 100% arriving audience Availability November last week onwards Monthly Rate Costing : Rs. 1, 25, 000/ Nett pm Offer Rate : Rs. 1, 000/ Nett pm
OUTDOOR MEDIA PORTFOLIO
Outdoor
Outdoor Site Details Site Name: OD 1 Site code: Site Type: Free standing Backlit units Size: 4 ft (W)X 10 ft(H), double sided No. of Units: 6 Location: Drop off and pick up road Lighting Type: Backlit Site USP Multiple sites to cater to all departing and arriving passengers Availability Post 15 th October Monthly Rate Costing : Rs. 4, 25, 000/ Nett pm Offer Rate : Rs. 3, 90, 000/ Nett pm
Outdoor Site Details Site Name: OD 2 Site code: Site Type: Hoarding Size: 25 ft (W)X 10 ft(H) No. of Units: 1 Location: Drop off and pick up road Lighting Type: Front lit Site USP Large format outdoor offering premium Head on visibility Availability Post 15 th October Monthly Rate Costing : Rs. 6, 25, 000/ Nett pm Offer Rate : Rs. 6, 000/ Nett pm
Outdoor Site Details Site Name: OD 3 Site code: Site Type: Hoarding Size: 25 ft (W)X 10 ft(H) No. of Units: 1 Location: Near pay and park exit Lighting Type: Front lit Site USP Large format outdoor offering premium Head on visibility to all arriving audiences Availability Post 15 th October Monthly Rate Costing : Rs. 6, 25, 000/ Nett pm Offer Rate : Rs. 6, 000/ Nett pm
Top 5 Reasons to advertise at Trichy Airport 1 Strategic Presence at the 2 nd largest International travel hub of Tamil Nadu, Connects more than 15+ towns to the International destinations 2 Wide Reach of 1. 36 million people in a captive environment 3 A bouquet of exclusive media options at strategic locations to choose from offering un-cluttered visibility & undivided attention 4 Presence in an educational and industrial hub, houses institutes and factories of national importance 5 Target in the right people in the right frame of mind. 74% audience in 26 -44 age group and 77% have high dwell time of >1 hr at the airport
Tarmac Coaches – Tarmac coaches are used to transport passengers from the Airport Terminal to the Aircraft and back. These coaches offer a closed environment in which passengers can be exposed to your brand through branding on the Panels & Hand Grabs. Commercials *Taxes Extra as applicable Rates vary as per Advertising Type Coach Internal Branding for TIER 1, TIER 2 & TIER 3 Rate (Rs. ) per month 45, 000 95, 000 per coach Production (Rs. ) Lead Time 8, 000 per coach 2 -3 Weeks
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