Tin Can Fundraising THE LITTLE FUNDRAISERS THAT HAVE

Tin Can Fundraising THE LITTLE FUNDRAISERS THAT HAVE A BIG IMPACT.

About Us City of Sault Ste. Marie Population 75, 000 (2011 census) Located in Northern Ontario On the border of Michigan Main Industry – Steel Sault Ste. Marie Public Library Two Library locations (Three in 2016) Unionized Staff 56 employees 18, 000 + Card Holders

What is Tin Can Fundraising? Anything that generates a small amount of revenue (less than $5, 000) to help improve services. • Financial Donations • In-kind donations • Sales

What Tin Can Fundraising is not Anything that is a significant source of revenue (+$5, 000) would not be considered Tin Can Fundraising. • • • Grant Writing Major Capital Campaigns Crowd Funding Friends of the Library activities Library Charitable Foundation activities

How to Start • Start with a goal. What is it you want to accomplish? • Figure out what/how much you need. Is it realistic that you’ll get the support you need? • Strategize. Is there something unique you can offer? • Garner staff buy in. Is this something that staff will be comfortable doing? • Implement • Market

Relationships Building and maintaining successful relationships are essential to achieving your goals. • With your staff • With the public • With your partners

Remember People are more willing to donate if they know exactly what their donation will be used for. People are generally more generous if they receive something in return. Show your thanks!

Saplings What: Donations for tree saplings (minimum $2. 00 each) Purpose: To offset bussing cost for children to attend the Festival of Trees held in Sault Ste. Marie May 27, 2016. Result: $709

Saplings

Paint Nite What: Paint Nites Purpose: To create a picture perfect event inspiring mixing of paint and wine. Monies raised was put toward collections. Result: $457. 80 (2015)

Paint Nite

Signature Events What is a signature event? A Signature Event is a special or unique event that may be ticketed or used as a fundraiser.

Signature Events What: Liisa Kovala Author Event Purpose: To connect community to libraries. Result: Ticketed event – 50 people Attended. https: //www. youtube. com/watch? v=NM 6 I QVz 0 fpg

Signature Events What: Spelling Bees Purpose: To encourage healthy competition in becoming a good speller and building vocabulary Result: $549 split with the Shot in the Dark theatre group

Signature Events

Signature Events What: Hound Town Author Event Purpose: To highlight a local author who wants to give back to his community and library and bringing in a different demographic of people. Result: Estimating $600. 00

Colouring Book What: An adult colouring book created using archival photos. Purpose: To promote our Archival Photo Collection while generating funds for library programs, services and collections. Result: Estimating $4800. 00

Colouring Book Step #1 -Coming up with the idea • Search trends • What’s hot? What’s popular? What are the bookstores selling? • What is your theme?

Colouring Book Step #2 -choose pictures Step #3 - Illustrate

Sarnia – St. Clair Tunnel - 1910

Toronto Public Library - 1884

Waterloo YMCA-1922

The St. Claire Tunnel is the name for two separate rail tunnels which were built under the St. Clair River between Sarnia, Ontario and Port Huron, Michigan. In 1830, a library was established in the York Mechanics' Institute. In 1884, the collection became the Toronto Public Library. James Bain was the first chief librarian. Cras pretium diam id orci aliquam, et placerat mauris aliquet. Nunc in libero mattis, imperdiet libero faucibus, placerat orci. Curabitur non ultricies tellus. Suspendisse potenti. Mauris luctus at diam nec hendrerit. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Praesent in sodales nisi, sed rutrum sapien. Integer scelerisque, elit vel placerat tempor, risus est placerat eros, scelerisque auctor libero risus nec diam.

Courtesy of the Sault Ste. Marie Innovation Center

Colouring Book Step #4 Design a Mock-up of the book for printer

Colouring Book Step #5 -To the printer… Sales • We started selling the books October 22, the first day of Library Week. • 200 books sold

Media & Marketing Shaw community channel (2: 35): https: //www. youtube. com/watch? v=fpxx 3 k. A 5 NQU CTV News North (1: 42): http: //northernontario. ctvnews. ca/video? clip. Id=983371 Sootoday. com (2: 28): https: //www. sootoday. com/videos/news/video-colour-some-of -the-saults-most-recognizable-sites-443192

Adopt a Magazine What: A campaign to raise funds for magazine subscriptions. Purpose: To reduce the number of magazine subscriptions to be cut due to budget reductions and changes in the value of the Canadian dollar. Result: $2, 968. 26 https: //www. youtube. com/watch? v=VBD--NOWls 0

Adopt a Magazine http: //adoptamagazine. weebly. com/

Adopt a Magazine Renewal Campaign 2016 - 32 magazines up for renewal - 18 magazines renewed - 7 magazines newly adopted - $1475. 80 in subscription donations 2017 – 9 additional magazines up for renewal

Outcomes • • • Funds raised Quality programming Networking/building relationships Community Support Spreading the word

Fun (draising) • • Keep it fun Collaborate Participate Engage

What Are Your Tin Can Fundraising Ideas?

Contact Matthew Mac. Donald Manager of Public Services 705 -759 -5275 m. macdonald@cityssm. on. ca Lisa Tucker Reference Technician 705— 759 -5239 l. tucker@cityssm. on. ca Helena Huopalainen Manager of Community Engagement 705— 759 -5243 h. huopalainen@cityssm. on. ca