Tim Hortons ALWAYS FRESH ALWAYS TIM HORTONS Agenda

Tim Hortons ALWAYS FRESH. ALWAYS TIM HORTONS.

Agenda �History �Products and Services �Image �Advertising

History SAMANTHA MCVEY

Agenda �Where Tim Hortons started �Introduction of products �Company characteristics �Expansion

History �Founded in 1964 by Tim Horton and Jim Charade �Became full partners with Roy Joyce �Death of Tim Horton

Becoming Tim Hortons �Started off with two products – coffee and donuts � 1976 Timbit � 1980 Muffins, cakes, pies, croissants, cookies, soups and chilli � 1993 Sandwiches � 1995 Collaborated with Wendy’s

Company Characteristics �Approximately 100, 000 employees �Generate revenues of $2. 04 million per year �Account for 77% of all brewed coffee served

Expansion �Largest Canadian restaurant chain – 3015 stores operating �Kandahar, Afghanistan � 563 US stores

References Lam, E. (2010, March). Tim Hortons to open 900 new North American stores. Retrieved March 19, 2010, from PH&N Investment Services: http: //www. financialpost. com/newssectors/story. html? id=2645021 Tim Hortons in Kandahar, Afghanistan: An insider's view. (2009). Retrieved March 26, 2010, from Canadian Living: http: //www. canadianliving. com/life/community/tim_hortons_in_kandahar_afghanista n_an_insiders_view. php Tim Hortons to open 900 new North American stores. (2010). Retrieved March 30, 2010, from Financial Post: http: //www. financialpost. com/newssectors/story. html? id=2645021 Tim Hortons: About Us. (2009). Retrieved March 19, 2010, from Tim Hortons: http: //www. timhortons. com/ca/en/about/ Tim's takes on America. (2009). Retrieved March 26, 2010, from Macleans: http: //www. macleans. ca/business/companies/article. jsp? content=20080312_112770_11 2770 Tims Takes on America. (2009, March 12). Retrieved March 25, 2010, from Macleans: http: //www. macleans. ca/business/companies/article. jsp? content=20080312_112770_11 2770

Products and Services JAMAL MANSOUR

Agenda �Products �Services �Conclusion

Products �Tim Hortons expanded their franchise by adding greater products such as: �BLT’s, Bagels, sandwiches, and Timbits �They have also made breakfast sandwiches with hash browns

Products (Continued)

Services �Their biggest priority is providing excellent services for their customers �They offer employment to a wide of range people who qualify �They are also expanding their franchise throughout Canada

References adelineang. (n. d. ). Retrieved March 29, 2010, from http: //adelineang. com/wp content/uploads/2009/03/timhortons 1. jpg gooddeedaday. (n. d. ). Retrieved March 29, 2010, from http: //gooddeedaday. files. wordpress. com/2009/06/timbits 1. jpg Tim Hortons. (n. d. ). Retrieved March 29, 2010, from Nutrition: http: //www. timhortons. com/ca/en/menu_info. html Tim Hortons. (n. d. ). Retrieved March 29, 2010, from Menu: http: //www. timhortons. com/ca/en/menu. html

Image KELSEY DUNCAN

Agenda �Better The Environment �Sponsors and Charities �The Tim Card

Better Environment �Going Green Reusable mugs �Environmental Events Earth week, Global Earth Hour �Waste Control “waste, paper, plastic”

Sponsors and Charities �Tim Hortons Children’s Foundation Camp built for the less fortunate �Sponsoring Curling, Dragon Boat Festival, Timbits

The Tim Card �What is it? Convenient Reusable Expedite

References About the Foundation. (2009). Tim Hortons. Retrieved March 28, 2010, from http: //www. timhortons. com/ca/en/difference/childrens_about. html Annicchiarico, M. (2010, March 10). Winning One for the Home Crowd. The National Post. Retrieved March 29, 2010, from http: //www. nationalpost. com/sports/story. html? id=2665613 Beem, D. (2010, March 16). The Case For Co-Branding. Forbes. Retrieved March 26, 2010, from http: //www. forbes. com/2010/03/16/cold-stone-creamery-dan-beem-rockymountain-chocolate-cmo-network-co-branding. html Camp Day. (2009). Tim Hortons. Retrieved March 28, 2010, from http: //www. timhortons. com/ca/en/difference/camp_day. html Camp Locations. (2009). Tim Hortons. Retrieved March 28, 2010, from http: //www. timhortons. com/ca/en/difference/childrens_locations. html Environmental Events. (2009). Tim Hortons. Retrieved March 28, 2010, from http: //www. timhortons. com/ca/en/difference/environmental-events. html Local Programs. (2009). Tim Hortons. Retrieved March 28, 2010, from http: //www. timhortons. com/ca/en/difference/local-programs. html

References Making a True Difference. (2009). Tim Hortons. Retrieved March 28, 2010, from http: //www. timhortons. com/ca/en/difference/go-green. html Tim Hortons Children’s Foundation Programs. (2009). Tim Hortons. Retrieved March 28, 2010, from http: //www. timhortons. com/ca/en/difference/childrens_programs. html Tim Hortons Sponsors Dragon Boat Festival. (2010, February 3). The Ottawa Citizen. Retrieved March 30, 2010, from http: //www. ottawacitizen. com/life/Hortons+sponsors+Dragon+Boat+Festival/2515381/ story. html Wherry, A. (2009, September 23). Donuts, Hockey, Tax Cuts and Afghanistan. Macleans. Retrieved March 30, 2010, from http: //www 2. macleans. ca/2009/09/23/donuts-hockeytax-cuts-and-afghanistan-in-suburban-ontario/ Working Together for a Better Environment. (2009). Tim Hortons. Retrieved March 28, 2010, from http: //www. timhortons. com/ca/en/difference/environment. html

Advertising MARIE BOUCHER

Agenda �Advertising based on Canadian values �Roll Up the Rim �Advertising strategy

Advertising Based on Canadian Values �Successful Marketing One of the best in Canada �Commercial Family values Canada’s multiculturalism Being a ‘Part of the Family’

Advertising Based on Canadian Values “The Olympics are a time when people are proud of what this country’s about, and we really wanted an ad that matched the tone and mind-frame that people were in, when pride and unity were on their minds. It really highlights what we’re proud of, that we’re a diverse culture”. –David Mc. Kay, Director of brand marketing for beverages

Advertising Based on Canadian Values �Channels Radio Newspapers Billboards Magazines Transit shelters Ads on all six of the Canadian NHL hockey rinks

Roll Up the Rim �Prizes Over 20 million �First ever In 1986 �Timing During the height of the NHL season

Advertising Strategy �Slogans “Always fresh, always Tim Hortons” “You’ve always got time for Tim Hortons”

Advertising Strategy “The bottom line is that the Tim Horton’s you know today, will be dramatically different in four years from now. It will be an improved company. It will be bigger. It will be more productive and it will be in a growth mode”. – Don Schroeder, Chief Executive Officer

References Anderson, S. (2010, March 5). Tim Hortons to open 900 new stores. The Globe and Mail. Retrieved March 28, 2010, from http: //www. theglobeandmail. com/globe-investor/timhortons-to-open-900 -new-stores/article 1491149/ Beem, D. (2010, March 16). The Case For Co-Branding. Forbes. Retrieved March 26, 2010, from http: //www. forbes. com/2010/03/16/cold-stone-creamery-dan-beem-rockymountain-chocolate-cmo-network-co-branding. html Blackwell, R. (2010, March 27). Enbridge, Tim Hortons executives take prize in first-ever tie. The Globe and Mail. Retrieved March 28, 2010, from http: //www. theglobeandmail. com/report-on-business/enbridge-tim-hortons-executivestake-prize-in-first-ever-tie/article 1510073/ Houpt, S. (2010, March 25). Tim Hortons: Where commerce, culture intersect. The Globe and Mail. Retrieved March 26, 2010, from http: //www. theglobeandmail. com/report-onbusiness/ industry-news/marketing/tim-hortons-where-commerce-cultureintersect/article 1490187/ Rrroll Up the Rim to Win. (2010). RRRoll Up Fun. Retrieved March 27, 2010, from http: //www. rolluptherimtowin. com/en/funfacts. php

References Simons, P. (2010, March 6). Advertisement for ourselves. The Ottawa Citizen. Retrieved March 24, 2010, from http: //www. ottawacitizen. com/sports/2010 wintergames/Advertisement+ourselves /2648923/story. html The Power of a Story – Tim Hortons Advertising. (2010). Retrieved March 24, 2010, from http: //rosssimmonds. com/2010/02/24/tim-hortons-advertising/ Tim Hortons: advertising and marketing profile. (2010). Tim Hortons (Canada). Retrieved March 25, 2010, from http: //www. adbrands. net/ca/timhortons_ca. htm Tim Hortons: Encyclopedia II. (2010). Tim Hortons – Advertising and promotion. Retrieved March 24, 2010, from http: //www. experiencefestival. com/a/Tim_Hortons__Advertising_and_ promotion/ id/5531599 Tim Hortons – FAQS. (2010). Marketing and Advertising. Retrieved March 25, 2010, from http: //www. timhortons. com/ca/en/about/faq. html Wherry, A. (2010, September 23). Donuts, hockey, tax cuts and Afghanistan. Macleans. Retrieved March 27, 2010, from http: //www 2. macleans. ca/2009/09/23/donuts-hockeytax-cuts-and-afghanistan-in-suburban-ontario/ Why Tim Hortons Has the Best Ads in Canada. (2010). Impact. Retrieved March 27, 2010, from http: //marioparise. ca/why-tim-hortons-has-the-best-ads-in-canada