Thoughts about Employee Advocacy SIGMARCOMMS 28 September 2018
> Thoughts about Employee Advocacy SIG-MARCOMMS 28. September 2018, Lissabon Gitte Kudsk, Dei. C 28 February 2021 S 1
> It started with a frustation… > And then a book appeared… > Title: ”Give the word to the employees” 28 February 2021 S 2
> The Common Purpose employee passion company purpose Employee advocacy: When an employee shares updates about the common purpose in his social network, with the company or brand as part of the story. 28 February 2021 S 3
> Five tips to get you started > Say loud and clear, that the employees are allowed to share messages about the company > Decide why you want employees to share content: Branding? Recruitment? Or. . ? > Trust your employees! > Appoint a COMs person to deliver share-able content > No pressure – employees will only share the content, if you have a culture supporting it. 28 February 2021 S 4
> Next steps > Do a survey to get a picture of the use of social media > Identify ambassadors – ”what’s in it for me? ” Promote their professionalism. > Create content, that they will most likely share > Encourage the rest to follow our social media pages > Try to convince them, that ”liking” and ”sharing” is harmless > - But will make a huge difference in our outreach 28 February 2021 S 5
> Content of survey – Do you have an account on a social media? – Which social media? – How many followers/friends do you have? – Are you already following Dei. C on So. Me channels? – Do they ever comment/like/share Dei. C updates? – What kind of posts are you most likely going to like/comment/share? – Do you ever post anything workrelated on you own account? – pictures or stories – Do you share workrelated/profesional content on your own account? – What is your general attitude to others posts about work or workplace? – Comments in general? 28 February 2021 S 6
> Advice for the employee Do not like, share or comment on every update from your company Only share content to your followers, that will be of value to them It will most probably be the same updates, that is in line with your passion If you share everything uncritically, your followers will consider it spam, and stop noticing > The content you share creates a ”picture” of you, it creates your brand > > 28 February 2021 S 7
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