This Project is executed by the Mohamed bin

This Project is executed by the Mohamed bin Zayed Species Conservation Fund, with financing from the GEF, and implementation support by UN Environment and technical support from the CMS Dugong Mo. U Secretariat. How Artists Can Support Conservationists

PRESENTED BY: SHEYKA N. FADELA WWF-INDONESIA

PROJECT REFERENCE: ID 2 - IMPROVING NATIONAL AWARENESS AND RESEARCH ON DUGONG AND SEAGRASS IN INDONESIA

TARGET LOCATIONS OF ID 2 PROJECT • Focus: Jakarta and pilot sites (Alor, Tolitoli, West Kotawaringin, and Bintan) • Other locations for survey : 25 sites/ provinces

KEY PROBLEMS OBJECTIVE I Enhance awareness of community on dugong and seagrass conservation and management OBJECTIVE II Improve the capacity of research and monitoring of dugong and seagrass OBJECTIVE III Provide scientific information to support dugong and seagrass conservation and management

SOLUTIONS OBJECTIVE I Utilize knowledge and info about awareness level communication strategy for national/local scale accessible platforms (i. e. media, event, influencer, etc. ) campaign materials for public exposure OBJECTIVE II Conduct: – Trainings – Workshops – Field surveys OBJECTIVE III Develop: – Available info public database and map – Research guidelines

RESULTS PERCEPTION SURVEYS: • • From online awareness level survey: – Increase of 83% in the share of aware people between 2017 (n = 45 of 616) and 2018 (n = 693 of 1594) From offline perception surveys in 8 sites in 2018 (n = 1043) – Majority (77%) think dugong will extinct – < 50% think dugong is important to ecology – Majority (91%) knows about seagrass – < 60% think seagrass is important to ecology – Only 16% think dugong hunt is illegal From offline perception surveys in 4 project sites in 2016 (n = 310) and 2018 (n = 680): – Majority (> 50%) have seen dugong, and known dugong is protected & important to the ecology – Majority (> 50%) have seen seagrass, and know seagrass’s function to the dugong and human About 30% respondents were women SOCIAL MEDIA AND ONLINE PRESENCE: • • Up to 3000 total followers in Facebook, Twitter, Instagram (up to 40% were women) Up to 87 articles (online, offline) on “DSCP Indonesia”; 117 articles on “duyung”, “dugong”, and “lamun” since 2016 Up to 40% increase in total number of articles mentioned “duyung”, “dugong”, and “lamun” from before-DSCP to during-DSCP periods. Up to 5000 Instagram users exposed to ambassador’s posts on D & S (assumed > 50% women) EVENT PARTICIPATIONS & AMBASSADOR: • • Up to 14 national events, exposed D & S issues to up to 500 people (> 30% women) Collaborated with one ambassador (actor), produced a documentary in Alor

RESULTS MAPS AND DATABASE: • • • Maps developed, and datasets used to update/ develop a national database Two national distribution maps (each for D & S) Four distribution maps of D & S in project sites A map on dugong foraging habitat and playing ground in Sangihe (i. e. in-kind support by WWFIndonesia). A national seagrass database updated annually and an interactive distribution map accessible at http: //gis. oseanografi. lipi. go. id/ A dugong database including sightings, stranding, live capture, and bycatch/ entanglement cases before and during DSCP at http: //db. oseanografi. lipi. go. id/dugong – • • Info from 1043 respondents obtained from CMS Dugong Catch/ bycatch questionnaire surveys in dugong database. An online dugong events distribution map by location and by time at http: //db. oseanografi. lipi. go. id/dugong/webgis Two of four administrator for the database were women GUIDELINES AND TRAININGS: • • • A guideline on standardized survey and monitoing methods printed, and disseminated to > 38 dugong and seagrass conservation practitioners online & offline (in training) A guideline on carbon measurement in seagrass ecosystem developed and disseminated to 41 seagrass research practitioners (in training) Two trainings on dugong and seagrass survey & monitoring method (n = 133 participants) One training for CMS Dugong Catch/ Bycatch Survey Questionnaire (n = 21 participants) More than 30% overall trainees and 50% of all trainers were women PRELIMINARY SURVEYS: • • • Data: dugong sightings feeding trail, genetics, and behaviours and seagrass species distribution and biomass across four studied sites Survey area: 107, 089. 46 ha (incl. seagrass) Four reports on findings for each site

RESULTS: PARTNERSHIP WITH DESIGNERS CAMPAIGN MATERIALS: • • • • a factsheet on dugong, seagrass, and the DSCP project in Indonesia a default presentation file on dugong, seagrass, and the DSCP project in Indonesia four infographics on seagrass in Indonesia various types of event publication materials (i. e. posters and banners) three types of water bottle printed with DSCP logo more than five information boards for West Kotawaringin and Alor two technical videos on handling stranded dugong a guidance video for dugong watching in Alor a video on the profile and success story of DSCP in Indonesia various types of souvenirs (i. e. stickers, keychain, appreciation signs, goodie bags, and wall calendar) a long-sleeve shirt two types of field uniforms for the community monitoring and surveillance groups in Alor, West Kotawaringin, and Tolitoli a short documentary film , “Love for Alor”

RESULTS: PARTNERSHIP WITH DESIGNERS

RESULTS: PARTNERSHIP WITH DESIGNERS bit. ly/loveforalor bit. ly/cocduyungalor bit. ly/duyunghidu & bit. ly/duyungmati

RESULTS: PARTNERSHIP WITH DESIGNERS bit. ly/profildscp

WHY THE COLLABORATION? • To reach and engage with wider audience with visually interactive, attractive, and ‘friendly’ communication materials in raising awareness of the issue • To provide communication/ education assets to be used further by all stakeholders • To inspire people to be a part of conservation, despite academic background • To stimulate discussion and action about different approaches in solving the challenges

ARTISTS AND SCIENTISTS/ CONSERVATIONISTS • Scientists outside their methods (more objective), artists inside their methods (more subjective). • Scientists looks at how nature is considered as something ‘other’ than us, artists do as a ‘part’ of us. • Both scientists and artists care about the data, but with different perspectives. • Both care about the details, and many designers work easier with detailed instructions.

LESSONS LEARNED: THE PROJECT Internal: – Specifically assigned personnel for campaign implementation in each project site is needed. – Specifically assigned personnel for knowledge management is needed since the project yields many online and offline assets. – Intensive and maintained communication and induction needed for a project that involves multi-background stakeholders with different administration and political system and work schedule. – Communication matters, especially media relations, should be led by the lead partner to minimize administration, branding, and political conflicts (e. g. payment for the media, press releases, etc. ). – Communication strategies developed for each site should consist of alternatives methods. – If the project includes many plans of event, consider working with event organizer, especially for logistics and technical issues. External: – Finding an educated and well informed public figure willing to work voluntarily as ambassador needs established relationship with the artists’ agency. – Although voluntarily, scheduling commitment with the ambassador must be consistent with the executive staffs of each ID 2 partner. – Voluntary partnership with partners outside ID 2 must be confirmed by all project partners before project implementation to avoid conflicts relating paid partnership with media (e. g. TV talkshow). – Some journalists still regarded dugong and seagrass issues as too scientific and not attractive, thus decreasing the chance for the issues to be published or passed the editor’s review.

LESSONS LEARNED: WORKING WITH DESIGNERS Internal: • Survey on the types of campaign materials relating to audience target is necessary. • Creating common language with the designers can take time and commitment, both personal and technical. Design approval duration should be cleared prior to project implementation to avoid delay in production. • Establishment of national project brand profile (i. e. styles, etc. ) and document templates should be done before project implementation. External: • Establishment of long-term partnership (through the project) with certain creative agencies/ designers would be at lower cost than short-term one (i. e. consider a retainer agreement). • Don’t assume that designers are aware of our issues. Always introduce them briefly to the basic information and explain our needs very clearly. • Person in charge with communication with the artists must be tech. savvy since creative practitioners nowadays utilize new tech. products. • Working with designers with good communication skill (i. e. friendly, etc. ) minimize conflicts. • Successful campaign materials are produced from intensive communication with the relevant designers. • Styles of designers with experiences in environment/ non-profit issues instead of profit/ commercial ones would be more suitable for the conservation project.

UPSCALE/ REPLICATION POTENTIALS DSCP works in Indoensia have some upscale/ replication potentials to other dugong hotspots, such as in: • Social media presence (for countries with high social media users) • Working with influencers/ public figure as champion and to boost promotions of issue • Working with national creative agencies/ designers to produce campaign materials • Producing visual-heavy campaign materials to target young people (for countries with dugong watching activities) • Dugong and seagrass database development • Guidelines development • Involvement of young volunteers