This project and its actions were made possible
This project and its actions were made possible due to co-financing by the European Fund for the Integration of Third-Country Nationals EAL Nexus resource Persuasive writing (adverts and leaflets) Key words, definitions and examples Subject: English Age groups: 8– 11, 12– 14, 15– 16, 17– 18 Topic: Non-fiction writing Licence information | This resource is free to use for educational purposes. Source | This resource was originally developed by Charlotte Hurley and has been adapted by EAL Nexus. ©British Council 2014
Key term Definition Example Paragraph A part of a piece of writing that usually deals with one subject, that begins on a new line, and that is made up of one or more sentences
Key term Modal verbs Definition A type of verb that is mainly used to show sure we are that something has happened, is happening or will happen Examples can, could, may, might, must, ought, shall, should, will, would ¨ You should visit soon … ¨ This might be the best holiday ever … ¨ Would you want to miss out?
Key term Cause and effect Definition Phrases used to show what will happen if you take the action or buy the item that is being promoted or advertised Examples ¨ If you buy this watch, then you will never be late again …
Key term Concluding statement Definition The final part of the advert or leaflet which sums up the reason to do or buy what is being advertised or promoted Example They’re light, they’re comfortable and they look great. These are the best trainers you could buy!
Key term Present tense Definition A verb tense used to show an action that is happening now Examples ¨ This is the chance of a lifetime … ¨ Chokko is a creamy chocolate treat.
Key term Opinion Definition A judgement or viewpoint on a particular matter Examples ¨ There are spectacular views … ¨ We think our food is the tastiest there is …
Key term Slogan Definition A phrase used that is associated with a particular product. Often repeated and used at the end of an advert Examples ¨ ¨ ‘I’m lovin’ it’ ‘Like brands only cheaper’ ‘Should’ve gone to Specsavers’ ‘Simples’
Key term Wordplay Definition Using and swapping words that have similar meanings in a clever and fun way Examples ¨ Laptops for top laps ¨ The Worcester saucerer (Lea and Perrin’s Worcester sauce) ¨ It ’asda be Asda
Key term Fact Definition Something known to be true, that can be proved Examples ¨ It has 20 different speed settings ¨ It is made using the latest technology ¨ It contains Vitamin C
Key term Statistics Definition A fact or piece of data obtained from a large study Examples ¨ 70% of people said that they noticed a difference ¨ Just under 400 people visit each day
Key term Persuade Definition To urge someone to do something by giving them a good reason to do so Example ¨ Use this to make you look younger ¨ Visit us and have the time of your life ¨ Buy it and you’ll never waste time again
Key term Emotive language Definition Language used to cause a particular emotion in the reader Example ¨ The breathtaking scenery ¨ These lonely, abandoned animals ¨ Have you suffered from a terrible accident?
Key term Exaggeration Definition To make something sound ‘more’ than it is, e. g. bigger, better, quicker … Example ¨ This is the quickest bike of its kind ¨ It’s the tastiest cake you can buy ¨ It works faster on stains than any other
Key term Rhetorical question Definition A question which doesn’t require an answer, that is used to hook the reader Example ¨ Do you need to lose weight? ¨ Have you suffered an injury at work? ¨ Could you do with a holiday?
Key term Alliteration Definition The repetition of an initial sound in a phrase or sentence used for effect Example ¨ Britain’s best bank ¨ Don’t dream it. Drive it
Key term Rhyme Definition Words which have the same sounds at the end used together for effect Example ¨ Once you pop, you can’t stop ¨ Don’t just book it, Thomas Cook it
Key term Boastful Definition To exaggerate the benefits of the item being advertised Example ¨ We think that it’s the best of its kind ¨ This is going to get that kitchen clean in seconds
Key term Adjective Definition A word which modifies and gives more information about a noun Example ¨ amazing views ¨ mouth-watering dishes ¨ comfortable beds
Key term Font Definition Style of lettering used in print Example ¨ ¨ Font font
Key term Opinion as fact Definition When the advertiser presents a viewpoint as if it is fact Example ¨ Many experts agree that this could change your life ¨ We feel that it might be the only drink that can quench thirst fast
Key term Imperative verb Definition A verb that gives a command or instruction Example ¨ Buy this product ¨ Act now ¨ Grab your tickets
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