THIS IS THE SUBTV NETWORK SUBTV IS A

THIS IS THE SUBTV NETWORK SUBTV IS A YOUTH BROADCASTING CHANNEL, DELIVERING ITS AUDIENCE ACROSS TV, MOBILE & DIGITAL PLATFORMS

SUBTV OFFERS ENGAGED 18 -24 ADS HOW IT WORKS: STUDENTS HAVE THE SUBTV APP ON THEIR PHONE ENTER A CODE WHICH ALLOWS THEM TO SELECT CONTENT ON THEIR STUDENT UNION SCREEN IT’S A FRIGGIN JUKEBOX! APP TELLS THEM WHERE THEY ARE ON THE PLAYLIST & OFFERS DISPLAY ADVERTISING ON APP LANDING PAGE SUBTV TV NETWORK 80 OVER UNIVERSITIES NATIONWIDE

SUBTV TV PERFORMS STUDENTS SELECT MUSIC VIDEOS FROM LIBRARY OF 7, 000+ VIDEOS EACH SUBTV SPOT DELIVERS 0. 22 1624 AD TVRS DIRECT 1824 ADS AUDIENCE WITH NO WASTAGE OVER 100, 000 SELECTIONS PER MONTH EACH SUBTV SPOT DELIVERS 0. 10 1634 AD TVRS EACH 30” SPOT COST IS £ 100

SUBTV OFFERS GREAT VALUE IN AN INFLATED MARKET REACH 1. 2 M 100% ABC 1 ADS 25% COVER 1824 ADS 2015 DISCOUNT VS ITV STATION 1624 ADS -98% 2015 DISCOUNT VS ITV STATION HEAVY USERS OF SOCIAL **AD-BLOCKERS *LIGHT TV VIEWERS SOURCE: *TGI Q 4 2014 1634 ADS **SURVEYTIME/MINTEL, DIGITAL TRENDS Q 4 2014 -90%

SUBTV IS A MEDIA OWNER SUBTV STREAMING CHANNEL ON SUBTV WEBSITE AND TV CATCH UP LONGER FORMAT PROGRAMMING & ON DEMAND CONTENT LIVE STREAMING OF EXCLUSIVE PERFORMANCES BY NEW AND ESTABLISHED ARTISTS ADVERTISING ON LANDING PAGE OF SUB TV APP

SUBTV SCREENS DELIVER MUSIC & LIVE SPORT KEY SPORT EVENTS SHOWN ON SUBTV SYSTEM SWITCHED TO TV FEED PRIOR TO KICK-OFF THEN BACK TO SUBTV AFTER FINAL WHISTLE KEY SPORTS: CHAMPIONS LEAGUE 6 NATIONS EUROS 2016 NFL BREAKS PRIOR TO AND POST MATCH

LATEST RESEARCH SUBTV COMES SECOND ONLY BEHIND OUTDOOR POSTERS AND AHEAD OF TV. Posters TV screens within my Students’ Union bar or café Social media TV Newspaper / magazines You Tube Online articles Other Cinema Mobile Not sure Online photo sharing Email Radio Search engine Sub. TV website 35% BK RAN 10” COPY ON SUBTV FOR ONLY ONE MONTH. 27% 22% 16% 14% 7% 6% 5% 4% 3% 2% 2% 1% 1% 0% 10% STUDENTS ARE PROVEN LIGHT TV VIEWERS RESULTS CLEARLY SHOW THEY ARE ENGAGED AND WATCHING OUR SCREENS 20% 30% 40% SOURCE: NUS ONLINE SURVEY WITH 499 RESPONDENTS 50% 60% 70% DATE: NOV 2015

THE ROLE SUBTV PLAYS PRIMING THE CONSUMER OF TOMORROW PART OF STUDENT LIFE BOTH IN BARS & CAFE SHARED VIEWING EXPERIENCE (LONG TERM BRAND) INCREMENTAL COVERAGE TO TV PLAN – SUBTV 25% OF UK 18 -24’S AN AUDIENCE WHICH IS MOBILE CONNECTED (DUAL SCREEN INTERRACTION)

IN THE NEXT 5 YEARS MILLENNIALS WILL MAKE UP ½ THE WORKFORCE & 75% OF IT BY 2025 SOURCE: TGI 2014

STUDENT LIFE HAS CHANGED INVESTMENT IN SITES STUDENTS MORE CLEAR ABOUT THEIR CAREER CHOICE HALLS OF RESIDENCE ROOMS WITH ENSUITE STUDENTS ARE WELL GROOMED AND STYLISH ENVIRONMENTAL & HEALTH CONSCIOUS “IT’S BECOME COOL TO LIVE A HEALTHY LIFESTYLE” * REQUIRE JOBS THROUGHOUT TERMS ATTENDANCE TO LECTURES HAS INCREASED UNIVERSITIES HAVE UNDERGONE HUGE TRANSFORMATION IN THE LAST 20 YEARS SOURCE: LIVITY YOUTH MARKETING AGENCY, 2015 NEED A MINIMUM OF 2: 1 TO GET A JOB DEBTS OF £ 30, 000 AVG. CAFÉ CULURE IS NOW PROMINENT

WHY SUBTV? 25% OF UK’S 18 -24’S PURE AUDIENCE, NO WASTAGE FIRST TIME BRAND CHOICES – FOR LIFE FLEXIBLE SCHEDULING (DAY PARTS / DAYS OF WEEK) – SUBTV CAN SCHEDULE TO CLIENTS REQUEST LIGHT TV VIEWERS (LESS THAN 2. 5 HOURS OF LIVE TV PER WEEK) INCREMENTAL COVERAGE TO AV PLAN SHARED VIEWING EXPERIENCE SUBTV IS NOT OFCOM REGULATED – NO HFSS OR CLEARCAST RESTRICTIONS SUBTV WORKS WITH NUS FOR POST CAMPAIGN RESEARCH PROJECTS TO EVALUATE AWARENESS

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