Thinking Creatively Year 10 Business Studies Learning Objectives
Thinking Creatively Year 10 Business Studies
Learning Objectives • To identify why creative thinking is important when developing a new business • To appreciate the role of lateral thinking in developing new business ideas
Last lesson we looked at… • The benefits of Franchises • The advantages & disadvantages of Franchises • Examples of Franchises • Mc. Donalds case study
Thinking Creatively • • Deliberate Creativity Lateral Creativity Blue Skies Thinking Six Thinking Hats
Being uncreative…. • Most businesses are based on a ‘Me too’ attitude – copying someone else's idea • Franchises are based on this idea as they are all the same What is the problem with the ‘Me Too’ attitude and businesses copying each other?
Deliberate Creativity • Creating new ideas intentionally through recognised and accepted techniques • Uses a range of techniques to stimulate thinking • Through different processes new ideas emerge
Lateral Thinking…. • Thinking differently to try and find new and unexpected ideas • Described as ‘thinking outside of the box’ • Lateral thinking includes: – Blue Skies Thinking – Six Thinking Hats
Blue Skies Thinking…. • Tries to bring out as many ideas as possible about a topic • The thinking stops only when the ideas have run out • Ideas are analysed by sorting out: – Which ones are not important – Which ones can provide the answer to the problem – What needs to be done next to take the idea forward
Task • Think of everything you can do with a…. • PLASTIC BAG
Homework • P 43 • Over to you – Lily Ashbourne
Six Thinking Hats • Takes on six different thinking styles to the same problem • The technique helps to organise and focus ideas
Six Thinking Hats Activity…. Stick into your books the 6 Thinking Hats Sheet Lets go through the ‘Thinking Hats’ Lets make the hats!
Thinking Hats • In your hat colour group, come up with you answers according to how you should tackle the problem…
Activity 1…The Sing Song • The whole team needs to be on a piece of A 3 paper long enough to sing Incy Wincy Spider • No part of them must be touching the floor
Activity 2…. The Boat Trip A farmer is standing on one bank of a river, with a fox, a chicken, and a bag of grain. He needs to get to the other side of the river, taking the fox, the chicken, and the grain with him. However, the boat used to cross the river is only large enough to carry the farmer and one of the things he needs to take with him, so he will need to make several trips in order to get everything across. In addition, he cannot leave the fox unattended with the chicken, or else the fox will eat the chicken; and he cannot leave the chicken unattended with the grain, or else the chicken will eat the grain. The fox is not particularly partial to grain, and may be left alone with it. How can he get everything across the river without anything being eaten?
• Answer The man takes the chicken across first, leaving the fox and grain together on the other side. He returns and gets the fox, but when he deposits the fox on the other side, he takes the chicken BACK across, so that the fox and chicken aren't left alone together. He drops the chicken off back on the other side, picks up the grain, and takes it across to deposit with the fox. Finally, he returns to retrieve the chicken and takes it to the other side. At no time were the fox and chicken left alone together, nor were the chicken and grain. At no time was more than one of them in the boat with the man simultaneously.
What is the benefit of Creative thinking? • Developing a new business idea that is unique and does not exist can give the business a…. . Competitive Advantage Have a better product than other businesses The product is unique Give better customer service Better way of producing what it makes which results in lower costs or better quality
Activity 3 – Desert Island
- Slides: 18