THERMOFISHER SCIENTIFIC MKTG 4470 RESEARCH PROJECT MISSION STATEMENT

THERMOFISHER SCIENTIFIC MKTG 4470 RESEARCH PROJECT

MISSION STATEMENT - “to enable our customers to make the world healthier, cleaner and safer. To fulfill our Mission, we have a remarkable team of colleagues who bring unique perspectives and talents. Their dedication leads to innovative technologies that help our customers address some of society's most pressing challenges, including treatment of disease, access to clean water and ensuring the safety of our communities. ”

COMPANY BACKGROUND: v Created in 2006 by the merger of Thermo Electron and Fisher Scientific v Thermo Electron is a technology company, selling technology Such as mass spectrometers and chromatography v Fisher Scientific provides lab equipment for services like education, health services and scientific research

COMPANY OVERVIEW v 70, 000 employees v 156 countries worldwide v Services over 400, 000 customers v $20 billion in revenue v Provides equipment and software for lab research, health services and education

INDUSTRY/ CATEGORY v NAICS Code is 423490 – an Other Professional Equipment and Supplies Merchant Wholesaler v Some industries included in the NAICS Code that Thermo. Fisher is a Merchant Wholesaler in are: • Analytical Instruments, Engineer’s Equipment and Supply, Smartboards, Scientific Instruments, Scientific Lab Equipment, Architect’s Equipment and Supplies

THERMOFISHER’S 4 INDUSTRY SEGMENTS v Thermo. Fisher divides itself into 4 main operating segments. Doing well to effectively exploit each industry instead of relying on one segment to cover the rest, not one segment accounts for more than 40% of total revenue. These segments are: • Life Sciences (about 25% of revenue) - Focuses on Clinical Next Generation Sequencing (high throughput of DNA sequencing), Biosciences, Genetic Sciences and Bio. Production (vaccines, protein-based therapeutics, and gene & cell therapies)

THERMOFISHER’S 4 INDUSTRY SEGMENTS • Laboratory Product and Servicing (around 35% of revenue) - Provides diverse array of lab equipment, consumables and chemicals necessary for a basic laboratory - Offers clinical trial services for new drugs, vaccines and antidotes through the subsidiary company Bio. Pharma - Has an online catalog (Research and Safety Market Channel) that showcases over 650, 000 products

THERMOFISHER’S 4 INDUSTRY SEGMENTS • Analytical Instruments (about 20% of revenue) - Provides consumables, services and software in regards to Mass Spectrometry, Chromatography and Materials & Structure Analysis • Specialty Diagnostics (over 15% of revenue) - Provides chemicals and instruments used for reactions ad analysis - Provides unique diagnostic kits tailored to what you are diagnosing for. They offer a variety of diagnostic kits for different types of cancers.

PRODUCT OVERVIEW • Chromatography Products 1) Vanquish Duo UHPLC System - Capable of running 3 different jobs simultaneously - Compact and considerably smaller than its predecessor, the Vanquish takes up less space in the lab while still remaining just as efficient as larger chromatography machines.

PRODUCT OVERVIEW • Chromatography Products 2) Dionex ICS 6000 Capillary High Pressure Industrial Chromatography System - Top of the line HPIC system, specializes in Capillary Flow Rates. - -new software allows the Dionex to run 24/7, minus periodic maintenance - 3 preset configurations to accommodate each individual customer that require high pressure ion chromatography or capillary IC

PRODUCT OVERVIEW • Lab Equipment & Instruments 1) Compound Discoverer 3. 0 Software - Optimal software designed for labs with high volumes of data accrued from mass spectrometer scans - Designed easy to use, to speed up the learning curve, so anyone can become competent on it quickly

SELECTED PRODUCT: SAVANT SPEEDVAC DNA 130 INTEGRATED VACUUM CONCENTRATOR SYSTEM • Product Solutions - Labs with limited space - Labs operating on a budget - Medical labs/ areas where sanitation is paramount

SELECTED PRODUCT: SAVANT SPEEDVAC DNA 130 INTEGRATED VACUUM CONCENTRATOR SYSTEM • Benefits - Efficiency - Fast learning curve - Safety - Takes up less work space

COMPETITORS • Labconco Corp. ($55 million in revenue): Centrivap Complete Vacuum Concentrator - Comparable machine that is capable of concentrating a variety of chemicals - Uses centrifugal force, vacuum and controlled heat to concentrate chemicals - Offers additional features such as a Heat Boost that heats the chamber from the outside to speed up the concentration process - Also offers the Acid Resistant model for added safety when needing to work with hazardous chemicals

COMPETITORS • Cole-Parmer ($45 million in revenue): Techne Sample Concentrator - Compact model capable of concentrating multiple chemicals simultaneously - With choice of a stainless steel chamber or PTFE coating, the chamber stays cleaner longer with a surface that chemicals have difficulty sticking to - Utilizes a gas delivery system instead of the traditional controlled heat in a vacuum chamber for heating and concentration

COMPETITORS • Genevac ($11 million): HT Series 3 - Traditional vacuum concentrator capable of handling high volumes of samples at a time - Touch screen feature enhances the interaction and reviewing of the concentration process - A customizable preset feature allows complex actions to be done easily and quickly