Theory Of Planned Behavior Video by Danielle Wood

What kind of Health Behavior is this? • Theory of planned behavior can be defined from the Textbook (The Principles and Foundations of Health Promotion & Education by Randall R. Cottrell) as “an intrapersonal theory that addresses individuals’ intentions to perform a given behavior as a function of their attitude toward performing the behavior, their beliefs about what is relevant, what others think, and their perception of the ease or difficulty in performing the behavior. ” • In simpler words, one could say this is a behavior that connects someone’s beliefs with their behavior.

Where has this theory been deemed a success? • Some studies show that this theory works well when facing the following health behaviors: -Smoking -Exercise -Safe sex -Food Choices -Drinking

There are four models used within this theory • 1. Attitude • 2. Subjective Norm • 3. Perceived behavioral Control • 4. Actual Behavioral Control

Attitude • Simply, the attitude of the individual towards a specific health behavior • Some examples: -Having a positive attitude towards quitting smoking cigarettes -Having a negative reactions towards eating unhealthy to show you are positive about eating right

Subjective Norm • This is the perceived pressure from others to perform or not perform a certain behavior from other • Some Examples: -Most people agree that smoking is bad for you -Most people agree that it is normal for someone to want to exercise to better themselves

Perceived Behavioral Control • This covers the thoughts of whether or not this behavior can be controlled themselves • Some Questions you could ask: -Do you think you could quit smoking on your own without any help? -Do you think you would cheat on your diet when no one is around? It is important for people taking part in a health behavior to know if they can do this on their own

Actual Behavioral Control • Having the skills, resources and other needs in order to perform a particular health behavior • Some Examples: -Do you have the resources for eating healthy such as a nearby grocery store? -Do you have time to go to the gym? -Do you have the skills of self control when it comes time you want to partake in a bad health behavior?

Interview about this method of planned behavior • I took the time to interview some of my friends and family about this theory with different types of both positive and negative health behavior. • First Interview: Husband, Jared • I asked Jared questions based on the health behavior: Smoking cigarettes

Continued: Smoking -Would you partake in this health behavior? “Not anymore, but I use to when I was still in the Military” -Was it hard to quit? “Sometimes, only because everyone I worked with smoked. ” -Do you think smoking was a good behavior? “Absolutely not, I don’t know why I ever even started. ”

Overview To me, it seems Jared was faced with a negative attitude when he was trying to quit, seeing as he worked with smokers and they weren’t encouraging his attitude for quitting. -According to the text, The attitude of the individual will lead towards their intentions and initially act toward that behavior of quitting. (Cottrell 105)

Second Interview: Brother, Joey • I asked Joey a few questions about exercising. Do you often perform this behavior? “Not as much since graduating college, I ran every day for cross country and track so this is a nice break. ” Do you think most people would agree that exercising is good behavior? “Oh absolutely, I majored in exercise science so I am all about exercise. ” Is this behavior up to you or not up to you? “Yes, I am just choosing to cut back right now but I will get back into it soon. ”

Overview: • After Joey’s interview, I concluded that theory of planned behavior will help him get back into exercising. -Although he took a break, he has the attitude, resources, as well as support from friends and family and his work.

Conclusion • Overall, the Theory of Planned Behavior is a very helpful theory that can allow individuals to target their readiness to perform a health behavior.

Work Cited Cottrell, Randall R. , et al. Principles and Foundations of Health Promotion and Education. 6 th ed. , Pearson, 2018. Thank you for watching!