THEMES OF THE DANISH GIRL ENCODING DECODING MODEL

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THEMES OF THE DANISH GIRL: ENCODING/ DECODING MODEL APPLIED TO AUDIENCE MESSAGE RECEPTION NADEZDA

THEMES OF THE DANISH GIRL: ENCODING/ DECODING MODEL APPLIED TO AUDIENCE MESSAGE RECEPTION NADEZDA KOSTIGOVA COMM 516: MEDIA AUDIENCE BEHAVIOR MAY 10, 2016

ENCODING/DECODING MODEL • A new approach to the audience research • Audience is active

ENCODING/DECODING MODEL • A new approach to the audience research • Audience is active - intended message reinterpretation in the consumption activity Opposition (Mc. Quail, 2010) Conscious ignorance (Hall, 1980)

Hall (1980) Personal, social, cultural, economic Fu & Govindaraju (2010) Globalization Peer influence Morley

Hall (1980) Personal, social, cultural, economic Fu & Govindaraju (2010) Globalization Peer influence Morley (2006) Katz (2010)

METHODOLOGY

METHODOLOGY

RESEARCH QUESTIONS What is the correlation between social position and message reception? What reaction

RESEARCH QUESTIONS What is the correlation between social position and message reception? What reaction does a controversial subject create in the audience? What messaging does the audience adopt?

ENCODING I fell in love with this script because, to me, it was first

ENCODING I fell in love with this script because, to me, it was first and foremost a great love story — an epic love story and a portrait of a young couple in love, a portrait of a marriage going through this profound change

FINDINGS + + + Homosexual - apply personal experiences Heterosexual - oppositional and of

FINDINGS + + + Homosexual - apply personal experiences Heterosexual - oppositional and of educational nature Portrayal is positive and sensitive LGBT community - the problem of transition simplified Majority failed to recognize love and marital values Audience accepts a transgender person, however, ignores his or her relation to the world and other individuals.

RECOMMENDATIONS FOR FUTURE RESEARCH - Number of respondents Encoding Equal number of respondents for

RECOMMENDATIONS FOR FUTURE RESEARCH - Number of respondents Encoding Equal number of respondents for each demographic category

Q&A

Q&A

Encoding and Decoding Encoding and Decoding Also knownEncoding and Decoding Encoding and Decoding Also known
Encoding Storage ENCODING STORAGE Encoding Storage My QsEncoding Storage ENCODING STORAGE Encoding Storage My Qs
Model Komunikasi Budaya W Gudykunst Encoding dan decodingModel Komunikasi Budaya W Gudykunst Encoding dan decoding
Themes Motifs and Symbols Themes Themes are fundamentalThemes Motifs and Symbols Themes Themes are fundamental
EDetective Decoding Centre EDDC Offline Decoding Reconstruction SolutionEDetective Decoding Centre EDDC Offline Decoding Reconstruction Solution
Decoding Longer Words Decoding Long Words To decodeDecoding Longer Words Decoding Long Words To decode
Parent Information Evening Reading decoding and comprehension DecodingParent Information Evening Reading decoding and comprehension Decoding
Spike Train decoding Spike Train decoding Spike TrainSpike Train decoding Spike Train decoding Spike Train
Decoding Words Through Phonics By Kim Brooks DecodingDecoding Words Through Phonics By Kim Brooks Decoding
NLP Machine Translation Decoding Decoding Find a translationNLP Machine Translation Decoding Decoding Find a translation