Their solution for the problem Defining the problem
Their solution for the problem Defining the problem Evolve is the college’s physical activity enrichment offer. They do not have enough people that attend the sessions. They asked us to create a campaign that helped to raise awareness and get them more followers on their social media accounts so people know what they have on.
What we decided to do Advantages of posters Low Costs Active Response Increase Evolve’s Visibility Strategic Location Why we did this Improve User Experience We made the posters blue, green and pink to match the 3 colors of JW floor. We did this as we believed it would engage the audience to make them think, “they match the college wall colour, that's unique. ” By redesigning Evolve onto Derby College’s website it would: Gain Exposure Increase Visitor Capacity Become More Appealing
You aren’t getting the results you want. The website design is outdated. You would get more exposure on the Derby college website Increase usability
Added ‘ENRICHMENT: EVOLVE’ section
About section Large quote similar to sections on the DC website What sports are currently on Added links
Results Gender Do you know what Evolve is? Heard about it 7% Yes 18% Female 41% Male 59% No 75% Favourite kind of advertisement Samples 6% Trailers/Teaser s 18% Do you look/read the posters around college? Yes 7% Posters 18% Videos 15% Online 6% TV 9% Sometimes 36% No 57% Youtube 19% Social Media 9%
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